"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
2. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
INTRODUCTION
CHRIS HANDY
Drift
(prev. at ClosedWon)
• Co-founded ClosedWon
• Recently took on Customer Marketing at Drift
• Moving to Boston from Fort Worth, TX
(truck actually on it’s way.)
@handythinks #FlipMyFunnel
23. The Three Keys to
Conversational Marketing
Success
1. RESPOND FAST.
(Give yourself a second shift.)
2. LET YOUR BOT BE A BOT,
AND YOU DO YOU.
Don’t jump in when you don’t need to.
(But help a robot out…)
3. MESSAGING AIN’T EMAIL.
(Talk like you text.)