"What is Campaign Based Prospecting?" by Ryan O'Hara at #FlipMyFunnel 2018

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"What is Campaign Based Prospecting?" at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.

Sales

What is Campaign Based Prospecting?
Ryan O’Hara

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Prospecting Today
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference @Ryohara #FlipMyFunnel
What if sales was restarted today?

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
What is Campaign Based Prospecting?
Campaign Based Prospecting is when you plan and organize a series of
cold outreach repeating the same tactic.

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
We are all cowards. Don’t do one offs.
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
It’s all about personalization combined with
rinsing and repeating!
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
I did this for 12 accounts over 4 hours!

#FlipMyFunnel 2018 B2B Sales and Marketing Conference

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Let’s show you how to do it with an
example. It all starts with an idea.
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Step #1: Pick your accounts...

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
...and find the best contacts. Keep it organized.

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Step #2: Research your prospect’s individual interest.

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Step #3: Execute your campaign’s steps in bulk
Recorded 6 songs together Filmed/edit 6 videos.
Upload to the interwebs!

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Step #4: Promote your tactic using prospecting channels.
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Step #5: If you don’t hear back, follow up!
@Ryohara #FlipMyFunnel

#FlipMyFunnel 2018 B2B Sales and Marketing Conference @Ryohara #FlipMyFunnel
Best part: Measuring!

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
Results from Campaign Based Prospecting?
• Piano Songs for Prospects
• 40% booked meetings with me.
• Dyn’s Ready
• 83% turned into customers.
• You broke my heart Expedia!

#FlipMyFunnel 2018 B2B Sales and Marketing Conference
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