1. Sports Science for Everyone
Venture presentation – Oct 2013
Confidential
Motion
London Launch48 Weekend July 2014
2. Correct Motion improves Performance Correct Form prevents injury
Confidential
Ambitious athletes benefit from motion
control, but have to pay a coach for that
3. Solution: Wireless sensors collect and
transmit real-time motion data
+
Sensor
Accelerometer + Gyroscope +
Orientation + Bluetooth + Battery
Mobile phone app
Syncs and configures sensors
Easy usability by integration with
Sleeves, Shirts or Straps
Value Proposition
Improve performance by training
the correct motion
Prevent injuries with higher training
intensities
Production Cost
~ $30/ sensor
4. Motion enlarges the market for advanced
consumer use cases
Confidential
Hollywood: VFX Body
motion tracking
Sports/ Medical
diagnostics
Lifestyle Tracking Devices
GPS/ Heartbeat Devices
Motion
Consumer Professional
$80 - 400 $10k – 100k+
New functionality at
consumer pricing
5. Device, App + Cloud Platform opens
market access and monetisation
opportunities
Confidential
Motion
Consumer Fitness Coaches
Engaged hobby athletes
Triathletes
Golfers/ Ski/ Tennis
Gym rats
Martial artists
Top-of the line coaching
Optimise analysis
High-end gyms
Mobile App + Cloud Platform/ Marketplace
Compare against self and others (Pros, Community)
Upload motion and compare with professionals/ other athletes
Receive Online Coach analysis/ Algorithmic analysis
6. Challenges
Confidential
Technology
Hardware platform
Algorithmic complexity of
accurate motion tracking
Analytics
User-friendly Analytics
Marketing
Pricing: High (premium) vs.
Low (Scale fast), device as
profit/ loss leader
Address Consumers or
Business first
Editor's Notes
Create slide with the size of these universes: how many chronic disease patients, how many by age group, using the internet, and seeking online information and peers. This should be very impactful. Do the same with the R&D size, highlighting how many projects are ongoing and the true extent of the research difficulties regarding patient participation.
1. What problem are you solving?
For patients: ‘Empower’ the patient to network, get informed, share & ask questions. Currently patients are dependent on GP/ badly informed doctors and are unhappy. Bring a high quality healthcare network for patients to Europe (current networks are US-centric)
For pharma/ research: Provide instant access to cross-EU patient network for a number of use cases: Trial recruitment, statistic research, etc.
Create slide with the size of these universes: how many chronic disease patients, how many by age group, using the internet, and seeking online information and peers. This should be very impactful. Do the same with the R&D size, highlighting how many projects are ongoing and the true extent of the research difficulties regarding patient participation.
1. What problem are you solving?
For patients: ‘Empower’ the patient to network, get informed, share & ask questions. Currently patients are dependent on GP/ badly informed doctors and are unhappy. Bring a high quality healthcare network for patients to Europe (current networks are US-centric)
For pharma/ research: Provide instant access to cross-EU patient network for a number of use cases: Trial recruitment, statistic research, etc.
Create slide with the size of these universes: how many chronic disease patients, how many by age group, using the internet, and seeking online information and peers. This should be very impactful. Do the same with the R&D size, highlighting how many projects are ongoing and the true extent of the research difficulties regarding patient participation.
1. What problem are you solving?
For patients: ‘Empower’ the patient to network, get informed, share & ask questions. Currently patients are dependent on GP/ badly informed doctors and are unhappy. Bring a high quality healthcare network for patients to Europe (current networks are US-centric)
For pharma/ research: Provide instant access to cross-EU patient network for a number of use cases: Trial recruitment, statistic research, etc.