2019 04-26 Vortrag OMWest19

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1 like•432 views

Florine Calleen

Skript für einen 30minütigen Vortrag mit Diskussion auf dem Barcamp #OMWest19 in Köln am 26. April 2019.

Presentations & Public Speaking

26. April 2019 Oline Texten – OMWest Barcamp Köln 2
Ein paar Tipps
Doch:
Patentrezepte
gibt es
nicht!
Gelinggarantie!
Pixabay, OpenClipart-Vectors

Ein guter Text ist ein guter Text ist ein guter Text …
26. April 2019 OMWest Barcamp Köln 3

Ein Bild sagt mehr als 1000 Worte …
26. April 2019 OMWest Barcamp Köln 4
… und ein Video
mehr als 1000 Bilder.

Aber ein Bild
oder ein Video
(oder mehrere)
macht noch nicht
die Welt.
Aber nicht in Massen.
26. April 2019 OMWest Barcamp Köln 5
https://www.linkedin.com/company/aerzte-ohne-grenzen-msf-de/

Irgendein
(halbwegs)
passender Text
auch nicht.
Was fehlt?
26. April 2019 OMWest Barcamp Köln 6
https://www.facebook.com/WuV

Ein (halbwegs)
passender Text
schon eher.
Was stimmt?
26. April 2019 OMWest Barcamp Köln 7
https://www.facebook.com/WuV

Was braucht’s noch?
…
26. April 2019 OMWest Barcamp Köln
8
https://www.instagram.com/juergentodenhoefer/

26. April 2019 OMWest Barcamp Köln 9
Absurdistan
oder
Strategie?
Verblüffen.
Provozieren.
Überraschen.
Zugeben.
Erklären.
Ärgern.
Zum Lachen bringen.
…
https://www.facebook.com/true.fruits.no.tricks

Show, don’t tell!
Nicht Weltwissen
vermitteln, sondern
Erlebniswelten
anbieten!
(Peter Züllig)
Philosophie
Ziele
Zielgruppe
26. April 2019 OMWest Barcamp Köln
10
https://www.facebook.com/porsche/

Dreiklang
§ SLAT – Shit look at that!
§ Mehrwert
§ CTA
(Marcus Bösch)
Wissen,
was nicht geht
26. April 2019 OMWest Barcamp Köln
11

Kill your darlings
Keep your darlings
Weasel-Text
Waste-Text
Writer-Text
26. April 2019 OMWest Barcamp Köln 12
Pixabay,Clker-Free-Vector-Images

Kontrolle
Simple Tools
26. April 2019 OMWest Barcamp Köln 13
https://www.duden.de/
https://de.pons.com/übersetzung (Wörterbuch)
https://wortliga.de/textanalyse
https://rechtschreibpruefung24.de/
https://www.korrekturen.de/beliebte_fehler.shtml

26. April 2019 OMWest Barcamp Köln 14
Hamburger
Verständlichkeitsmodell
nach Friedemann Schulz
von Thun u. a.
• Einfachheit
• Gliederung-
Ordnung
• Kürze-Prägnanz
• anregende Zusätze
Pixabay, Petticon

26. April 2019 OMWest Barcamp Köln 15
Wie wir gucken
F-Struktur
https://neilpatel.com/blog/eye-tracking-studies/

und AIDA
F-Struktur
Das Gerüst
26. April 2019 OMWest Barcamp Köln 16
F

Florine Calleen
§ Text
§ Social
§ SEO
§ Content
§ Crossmedia
Schreiben – Community Management – Unterrichten – Coachen
https://about.me/text_at_plan
26. April 2019 OMWest Barcamp Köln 17

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2019 04-26 Vortrag OMWest19

1. Online texten Kleine Handreichung

2. 26. April 2019 Oline Texten – OMWest Barcamp Köln 2 Ein paar Tipps Doch: Patentrezepte gibt es nicht! Gelinggarantie! Pixabay, OpenClipart-Vectors

3. Ein guter Text ist ein guter Text ist ein guter Text … 26. April 2019 OMWest Barcamp Köln 3

4. Ein Bild sagt mehr als 1000 Worte … 26. April 2019 OMWest Barcamp Köln 4 … und ein Video mehr als 1000 Bilder.

5. Aber ein Bild oder ein Video (oder mehrere) macht noch nicht die Welt. Aber nicht in Massen. 26. April 2019 OMWest Barcamp Köln 5 https://www.linkedin.com/company/aerzte-ohne-grenzen-msf-de/

6. Irgendein (halbwegs) passender Text auch nicht. Was fehlt? 26. April 2019 OMWest Barcamp Köln 6 https://www.facebook.com/WuV

7. Ein (halbwegs) passender Text schon eher. Was stimmt? 26. April 2019 OMWest Barcamp Köln 7 https://www.facebook.com/WuV

8. Was braucht’s noch? … 26. April 2019 OMWest Barcamp Köln 8 https://www.instagram.com/juergentodenhoefer/

9. 26. April 2019 OMWest Barcamp Köln 9 Absurdistan oder Strategie? Verblüffen. Provozieren. Überraschen. Zugeben. Erklären. Ärgern. Zum Lachen bringen. … https://www.facebook.com/true.fruits.no.tricks

10. Show, don’t tell! Nicht Weltwissen vermitteln, sondern Erlebniswelten anbieten! (Peter Züllig) Philosophie Ziele Zielgruppe 26. April 2019 OMWest Barcamp Köln 10 https://www.facebook.com/porsche/

11. Dreiklang § SLAT – Shit look at that! § Mehrwert § CTA (Marcus Bösch) Wissen, was nicht geht 26. April 2019 OMWest Barcamp Köln 11

12. Kill your darlings Keep your darlings Weasel-Text Waste-Text Writer-Text 26. April 2019 OMWest Barcamp Köln 12 Pixabay,Clker-Free-Vector-Images

13. Kontrolle Simple Tools 26. April 2019 OMWest Barcamp Köln 13 https://www.duden.de/ https://de.pons.com/übersetzung (Wörterbuch) https://wortliga.de/textanalyse https://rechtschreibpruefung24.de/ https://www.korrekturen.de/beliebte_fehler.shtml

14. 26. April 2019 OMWest Barcamp Köln 14 Hamburger Verständlichkeitsmodell nach Friedemann Schulz von Thun u. a. • Einfachheit • Gliederung- Ordnung • Kürze-Prägnanz • anregende Zusätze Pixabay, Petticon

15. 26. April 2019 OMWest Barcamp Köln 15 Wie wir gucken F-Struktur https://neilpatel.com/blog/eye-tracking-studies/

16. und AIDA F-Struktur Das Gerüst 26. April 2019 OMWest Barcamp Köln 16 F

17. Florine Calleen § Text § Social § SEO § Content § Crossmedia Schreiben – Community Management – Unterrichten – Coachen https://about.me/text_at_plan 26. April 2019 OMWest Barcamp Köln 17

2019 04-26 Vortrag OMWest19

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