4. Getting Started
Segment current email list
Gather information about subscribers
Contact regularly
Promotion centric
5. Tips
Use effective subject lines
Address recipients by name
Consistent format
Proper message
“Hurl your URL”
6. Tips (continued)
Always include opt-out
Encourage people to forward to friends
Avoid emailing close to the holidays
Send mid-week
Invest in tracking tools
8. iContact
$9.95/user/month
Provides resources, templates, and scheduling to
aid current e-mail campaigns
Real time tracking of open, click thru, and bounce
back rates
Simple charts and graphs
Additional features including auto responders, ability
to publish RSS feeds, and SpamCheck
9.
10. SalesForce.com
“Salesforce.com is the worldwide leader in on-
demand customer relationship management (CRM)
services. More companies trust their vital customer
and sales data to salesforce.com than any other on-
demand CRM company in the world.”
$99/user/year for Group Edition
All FE could implement
13. SalesForce.com
Easy to manage
Targeted messages
i.e. Alumni, Students, Parents, Dayton Residences
Designate divisions associated with contact
Templates
Schedule of campaigns
Analytics of open and click-through rates
Numerous additional tools
Google analytics
Customer profiles
14. Who
Designate Flyer Spirit controller
Accesses email marketing tool
Manages recipient list
Determines campaigns and specific timelines
Tracks and analyzes
Aids in campaign design
15. Timeline
May – October – December
March – Parent’s to March –
Reunion
weekend Weekend Basketball
Designate
Controller campaign Campaign campaign
April – August – November –
Segment and Back to Christmas
promote school campaign
subscriber list campaign
End-of-season clearance campaigns
16.
17. Recommendations
Designate email marketing controller
Subscribe to email marketing tool
Design Flyer Spirit template
Create timeline of campaigns and promotions
Track and analyze
18. Most Importantly…
IMC
All email campaigns integrated with all other marketing!
