2. Challenges Goals
Disloyal Customers Increase Customer Loyalty
Lack on B2C Communication Improve B2C Communication
Competitive Industry Meet Global Demand
Economy Driven Market Deliver Sustainable Growth
Technological Advances Increase Visibility On The Web
Electric And Hybrid Cars Keep Up With Technological
Advancements
3. Campaign Theme
Friendly Innovation
Interactive Technology
Target Audience
Men And Women Household Income: $30,000+
16 Years Old And Up Full-Time Student
Middle To Upper Class High School Education And Above
Urban and Rural Part/Full-Time Employment
Legal Drivers License
Has An Automobile
4. Social Media
Sites:
Facebook
Twitter
YouTube
Shell Channel
Foursquare
No Additional Sites (Company Site Only)
Brand Image And Consistence
Similar Appearance
5. Internet Marketing
Google AdWords
Social Bookmarking
Keywords:
Shell, Shell Gas, Shell Gasoline, Shell Gas Station, Shell Oil,
Gas, Gasoline, Gas Station
Increase SEO, Click-Through-Rate, Visibility
Banner
Toyota, General Motors, Volkswagen, Ford, Honda
6. Mobile
Station Locator
Station Prices
Reward Points
Miles Per Gallon
Smartphone Application
QR Code At Every Pump And Print Ads