1. Signal Chicago, 9/11/2012
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2. Why Solve Advertising?
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3. Save Media, Save the World
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4. Save Marketing, Save the Economy

5. Advertisers are Lovable and Incorrigible

6. An Age of AI
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7. An Age of Big Data
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8. The Marketer’s Dilemma
“There is no point in
collecting and storing all this
data if the algorithms are
not able to find useful
patterns and insights in the
data….”
Jon Kleinberg, Cornell

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10. Advertising That LearnsSM
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13. Publishers Win with AI, Too
“Our partnership with Audience “Our partnership with Audience
Accelerator has allowed us to Accelerator has not only helped
further customize our offering to us scale our own inventory, but
reach even deeper into affluent has also helped us add complex
and influential audiences. “…it audience targeting to our
also drives better performance product mix.”
for our advertisers.”
Skip Brand Richard Jalichandra
Martini Media CEO MapMyFitness CEO

14. Artificial Intelligence Scales
74 of the Ad Age 100
43 of the Fortune 100

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16. Key Takeaways
AI is here to solve advertising
It’s time to radically rethink
manual business practices
Audacity often wins in the end
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17. Audacity Often Wins in the End

18. George H. John, PhD
@gjohn
CEO & Founder
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