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The Gatorade Case Study, Rob Schwartz, Chief Creative Officer TBWA/Chiat/Day
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Signal Chicago 2012
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The Gatorade Case Study, Rob Schwartz, Chief Creative Officer TBWA/Chiat/Day
1.
CONTENT ÜBER ALLES
ROB SCHWARTZ SIGNAL LA, 2011
2.
IʼM GOING TO
TELL YOU A STORY.
3.
LAST YEARʼS MOST AWARDED CAMPAIGN
AT CANNES.
4.
AN IDEA THAT TOUCHED
TWO CITIES HIT HARD BY THE RECESSION.
5.
A GREAT HUMAN TRUTH.
6.
7.
ASK A MORE INTERESTING QUESTION, GET
A MORE INTERESTING ANSWER.
8.
WHAT IF GATORADE WASNʼT
JUST A BEVERAGE COMPANY?
9.
WHAT IF IT
WAS A NETWORK?
10.
11.
12.
13.
14.
THANK YOU.
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