How to activate people for change? UX for Good is an initiative born in 2011 to use designer to create meaningful change tackling social challenges.
In 2014 the project tackled Rwanda's Genocide and from the research extracted the Inzovu Curve, a model to leverage emotions to create action.
11. CAN WE DESIGN
THE COMMON GOOD?
2011
Chicago
StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
12. CAN WE ENRICH LIVES
OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
13. CAN WE GROW
MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
14. CAN WE HARNESS FEELINGS
TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
15. “
”
Jason Kunesh, Obama For America
We came together as a team
in a way that I haven’t experienced
anywhere else.
16. “
”
Marianne Prins, Van Horne Elementary School
I just witnessed
an absolute explosion of ideas.
20. CAN WE HARNESS FEELINGS
TO END GENOCIDE?
2014
Kigali & London
21.
22. – 40+ interviews with Aegis staff, locals, visitors,
educators, counselors, experts and those impacted
directly by genocide
– 500+ hours of primary and secondary research
– 90 flights completed across the world
– 3,124 post-its, flip-charts and pieces of paper
– 96 servings of french fries consumed in Rwanda
– Countless personal reflections and new friends
– 15 people forever changed
23. “In my family, we never talked about the genocide
It was too fresh in my parents’ mind”
24. And you saved the life
of the people I was planning on killing”
“You saved my life.
- Child of victims to teacher of mobile education
25. “I came back and my grandmother says,
I hope you got that Africa out of your system.
But at that moment,
I realized it was there and growing.
So I moved my family here and opened a school”
- KGM Visitor
26. “Users go through the hard part,
but then also the uplifting part
realizing some of the possibilities that are there”
- Morley Hanson, Aegis Trust
33. “
”
Prof. Dr. Tania Singer
People with a lot of empathy
want to change that to compassion
so they don't get overwhelmed when
confronted with suffering.