SlideShare a Scribd company logo
1 of 88
Download to read offline
GESTALT DESIGN PRINCIPLES 
FOR DEVELOPERS 
Davide ‘Folletto’ Casali
NIGHT.EU 
UX Redirector Advisor
@Folletto
“I don’t get why 
you’re doing 
this presentation”
CREATE A DESIGN
UNDERSTAND COMMUNICATION 
CREATE PALETTES 
CREATE A DESIGN 
KNOW GRIDS 
UNDERSTAND TYPEFACES 
APPLY GESTALT 
UNDERSTAND MOOD 
CHOOSE GRIDS 
UNDERSTAND COLOR THEORY 
KNOW GESTALT 
CREATE GRIDS 
UNDERSTAND PERCEPTION 
UNDERSTAND PROPORTIONS 
UNDERSTAND FEELING
CREATE A DESIGN 
DESIGNERS’ STUFF
APPLY A DESIGN
APPLY A DESIGN 
STAY CONSISTENT 
USE THE GRID
APPLY A DESIGN 
ANYONE CAN
STOP IDEALIZING UNICORNS
A/C 
The Art Director / Copywriter Duo 
WILLIAM BERNBACH ~1960 · INDUSTRY REVOLUTION · FROM $1M TO $40M
D/D 
The Designer / Developer Duo 
BETTER COLLABORATION · LESS REWORK · HIGHER QUALITY
Principles 
of Gestalt
Gestalt Design Principles for Developers
EMERGENCE 
The total is more than 
the sum of the parts
Gestalt Design Principles for Developers
REIFICATION 
You perceive more 
than it’s visualized
Gestalt Design Principles for Developers
INVARIANCE 
Simple objects are recognized 
independently of rotation, scale, 
deformation and style
Gestalt Design Principles for Developers
MULTISTABILITY 
Ambiguous perceptual 
experiences oscillate between 
alternative interpretations.
EMERGENCE REIFICATION INVARIANCE MULTISTABILITY
Laws of 
Prägnanz
EMERGENCE REIFICATION INVARIANCE
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION
LAW OF 
CONTINUATION 
Intersecting objects tend to be 
perceived as a single 
uninterrupted object
Gestalt Design Principles for Developers
Gestalt Design Principles for Developers
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION 
COMMON FATE
LAW OF 
COMMON FATE 
Elements with the same 
moving direction 
will be perceived as a unit
© star-blazer
SCROLLING
MOTION
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION 
COMMON FATE 
CLOSURE
LAW OF 
CLOSURE 
Our mind will try to complete an 
incomplete visual stimulus to 
increase regularity
© Scott McCloud, Understanding Comics
Lorem ipsum 
Lorem ipsum gaium sit 
amet isciquitur elit in 
ellam urbe lacustre. 
Lorem ipsum gaium sit 
amet isciquitur elit in 
ellam urbe lacustre. 
Lorem ipsum 
Lorem ipsum gaium sit 
amet isciquitur elit in 
ellam urbe lacustre. 
Lorem ipsum gaium sit 
amet isciquitur elit in 
ellam urbe lacustre. 
BOXES… WITHOUT LINES
Gestalt Design Principles for Developers
CLOSURE CALLS FOR ALIGNMENT
CLOSURE CALLS FOR ALIGNMENT
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION 
COMMON FATE 
CLOSURE 
PROXIMITY
LAW OF 
PROXIMITY 
Elements close together 
will be perceived as a 
whole
Lorem ipsum 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam. 
Lorem ipsum 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam urbe 
lacustre. 
Lorem ipsum 
! 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam urbe 
lacustre.
Lorem ipsum 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam. 
Lorem ipsum 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam urbe 
lacustre. 
Lorem ipsum 
! 
Lorem ipsum gaium sit amet isciquitur elit 
in ellam urbe lacustre. Lorem ipsum gaium 
sit amet isciquitur elit in ellam urbe 
KElaEcPus tCreO. NTENT UNITS TOGETHER
DASHBOARDS
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION 
COMMON FATE 
CLOSURE 
PROXIMITY 
SIMILARITY
LAW OF 
SIMILARITY 
Similar looking elements 
will be perceived as a whole
Gestalt Design Principles for Developers
LOTS OF INFORMATION JUST WITH SHAPES
ICONS REINFORCE MEANING ACROSS SCREENS AND DEVICES
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION CLOSURE 
SIMILARITY 
COMMON FATE PROXIMITY FOCAL POINT
LAW OF 
FOCAL POINT 
Different or unique element will 
gain more prominence
Like this.
Or this.
Not quite… 
REPETITION WEAKENS FOCAL POINT.
CALL TO ACTION
LINKS
FLOW HINTS
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION CLOSURE 
SIMILARITY 
COMMON FATE PROXIMITY FOCAL POINT
PROXIMITY 
FOCAL POINT 
CLOSURE 
FOCAL POINT 
FOCAL POINT
CLOSURE 
PROXIMITY 
FOCAL POINT 
SIMILARITY 
CLOSURE
Grids
“ 
” Massimo Vignelli 
Grids are one of the several tools helping 
designers to achieve syntactical consistency 
in graphic design.
© The Vignelli Canon
SIMILARITY 
PROXIMITY 
CLOSURE 
GRIDS AUTOMATICALLY 
APPLY MULTIPLE LAWS
SIMILARITY 
PROXIMITY 
CLOSURE 
SAVE TIME
SUPPORT CONSISTENCY
GLOBAL CONSISTENCY 
TRUMPS LOCAL OPTIMIZATION
Follow the grid.
...or define one.
TOO FINE
TOO COARSE
JUST RIGHT
“ 
” Massimo Vignelli 
There are infinite kinds of grids, but just one 
– the most appropriate – 
for any problem.
Can I break the grid?
Vergine delle Rocce 
Leonardo Da Vinci 
© Analisi di Alfonso Rubino
What about 
responsive web design?
THE WEB IS FLUID
“Why do you keep 
asking me to make it 
pixel perfect?”
You don’t need pixel-perfection, 
you need gestalt-perfection.
EMERGENCE REIFICATION INVARIANCE 
CONTINUATION CLOSURE 
SIMILARITY 
COMMON FATE PROXIMITY FOCAL POINT
“ 
” 
Pleasing things work better, 
are easier to learn, 
and produce a more harmonious result. 
Donald Norman 
→ The Aesthetic-Usability Effect
Where next?
Original diagram by Dan Saffer, Updated by Barbara Chicca
UX for the Web? UX for Management? UX Foundation? 
The Elements of 
User Experience 
J.J. Garrett 
The Inmates are 
Running the Asylum 
A. Cooper 
The Design of 
Everyday Things 
D. Norman 
And many more, but you can start here…
“ 
” Bruno Munari 
To complicate is easy, to simplify is hard. 
To complicate, just add, 
everyone is able to complicate. 
Few are able to simplify.
Thanks. 
@Folletto

More Related Content

What's hot

Slave dynasty ppt
Slave dynasty pptSlave dynasty ppt
Slave dynasty pptMahak Gupta
 
ELLORA, BAGH AND BADAMI CAVES
ELLORA, BAGH AND BADAMI CAVESELLORA, BAGH AND BADAMI CAVES
ELLORA, BAGH AND BADAMI CAVESParas Ahuja
 
Architecture delhi sultanate UPSC
Architecture delhi sultanate UPSCArchitecture delhi sultanate UPSC
Architecture delhi sultanate UPSCDeepank Sharma
 
Lighting & colour in interior
Lighting & colour in interiorLighting & colour in interior
Lighting & colour in interiorHimanshu Saxena
 
interior design work samples
interior design work samplesinterior design work samples
interior design work samplesDanni Xie
 
PROVINCIAL STYLE OF ARCHITECTURE- MALWA
PROVINCIAL STYLE OF ARCHITECTURE- MALWAPROVINCIAL STYLE OF ARCHITECTURE- MALWA
PROVINCIAL STYLE OF ARCHITECTURE- MALWAasif anwar
 
REVIVAL ARCHITECTURE HOA
REVIVAL ARCHITECTURE HOAREVIVAL ARCHITECTURE HOA
REVIVAL ARCHITECTURE HOAKrushnaDhokale
 
Islamic Architecture Introduction
Islamic Architecture IntroductionIslamic Architecture Introduction
Islamic Architecture IntroductionSahil Diwan
 
Colonial influences on landscape of india
Colonial influences on landscape of india Colonial influences on landscape of india
Colonial influences on landscape of india Geeva Chandana
 
how to make architecture graduation project
how to make architecture graduation project how to make architecture graduation project
how to make architecture graduation project Eman Ateek
 
Culture and architecture edt d
Culture and architecture edt dCulture and architecture edt d
Culture and architecture edt dSADEQ ALSALAMI
 
The organization of urban space
The organization of urban spaceThe organization of urban space
The organization of urban spacesluguard
 
haveli houses By aarsha pradeep
haveli houses By aarsha pradeephaveli houses By aarsha pradeep
haveli houses By aarsha pradeepAarsha Indheevaram
 

What's hot (20)

Slave dynasty ppt
Slave dynasty pptSlave dynasty ppt
Slave dynasty ppt
 
ELLORA, BAGH AND BADAMI CAVES
ELLORA, BAGH AND BADAMI CAVESELLORA, BAGH AND BADAMI CAVES
ELLORA, BAGH AND BADAMI CAVES
 
Architecture delhi sultanate UPSC
Architecture delhi sultanate UPSCArchitecture delhi sultanate UPSC
Architecture delhi sultanate UPSC
 
Lighting & colour in interior
Lighting & colour in interiorLighting & colour in interior
Lighting & colour in interior
 
Meenakshi amman
Meenakshi ammanMeenakshi amman
Meenakshi amman
 
Class 5 laurie baker
Class 5 laurie bakerClass 5 laurie baker
Class 5 laurie baker
 
interior design work samples
interior design work samplesinterior design work samples
interior design work samples
 
PROVINCIAL STYLE OF ARCHITECTURE- MALWA
PROVINCIAL STYLE OF ARCHITECTURE- MALWAPROVINCIAL STYLE OF ARCHITECTURE- MALWA
PROVINCIAL STYLE OF ARCHITECTURE- MALWA
 
Qutub minar
Qutub  minarQutub  minar
Qutub minar
 
REVIVAL ARCHITECTURE HOA
REVIVAL ARCHITECTURE HOAREVIVAL ARCHITECTURE HOA
REVIVAL ARCHITECTURE HOA
 
Khilji
KhiljiKhilji
Khilji
 
Islamic Architecture Introduction
Islamic Architecture IntroductionIslamic Architecture Introduction
Islamic Architecture Introduction
 
Colonial influences on landscape of india
Colonial influences on landscape of india Colonial influences on landscape of india
Colonial influences on landscape of india
 
how to make architecture graduation project
how to make architecture graduation project how to make architecture graduation project
how to make architecture graduation project
 
Culture and architecture edt d
Culture and architecture edt dCulture and architecture edt d
Culture and architecture edt d
 
The organization of urban space
The organization of urban spaceThe organization of urban space
The organization of urban space
 
haveli houses By aarsha pradeep
haveli houses By aarsha pradeephaveli houses By aarsha pradeep
haveli houses By aarsha pradeep
 
ARCHITECTURAL STYLES
ARCHITECTURAL STYLESARCHITECTURAL STYLES
ARCHITECTURAL STYLES
 
role of an interior designer.pdf
role of an interior designer.pdfrole of an interior designer.pdf
role of an interior designer.pdf
 
Matheny bell neo-con_east
Matheny bell neo-con_eastMatheny bell neo-con_east
Matheny bell neo-con_east
 

Viewers also liked

Putting the "User" back in User Experience
Putting the "User" back in User ExperiencePutting the "User" back in User Experience
Putting the "User" back in User ExperienceJeremy Johnson
 
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...CA API Management
 
Gestalt Principles of Design
Gestalt Principles of DesignGestalt Principles of Design
Gestalt Principles of DesignGayle Christopher
 
Gestalt Laws and Design
Gestalt Laws and DesignGestalt Laws and Design
Gestalt Laws and Designchelsc
 
The Riddle of Free-Will and Fate
The Riddle of Free-Will and FateThe Riddle of Free-Will and Fate
The Riddle of Free-Will and Fatecaptaink99
 
Facebook F8 2016
Facebook F8 2016Facebook F8 2016
Facebook F8 2016Fate Chang
 
Kalpana Chawla
Kalpana ChawlaKalpana Chawla
Kalpana Chawlambvanara
 
Fate And Freewill In Oedipus The King
Fate And Freewill In Oedipus The KingFate And Freewill In Oedipus The King
Fate And Freewill In Oedipus The Kingdoubleclickicaf
 
Chemical translocation & molecular fate
Chemical  translocation & molecular fateChemical  translocation & molecular fate
Chemical translocation & molecular fateSumer Pankaj
 
Just add points? What UX can (and cannot) learn from games
Just add points? What UX can (and cannot) learn from gamesJust add points? What UX can (and cannot) learn from games
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
 
Plan de negocios mh mega healt (redes de mercadeo)
Plan de negocios mh mega healt (redes de mercadeo)Plan de negocios mh mega healt (redes de mercadeo)
Plan de negocios mh mega healt (redes de mercadeo)Raul Soto Encinas
 
Storyboard elementary comparison_test
Storyboard elementary comparison_testStoryboard elementary comparison_test
Storyboard elementary comparison_testSogetiNL
 

Viewers also liked (13)

Putting the "User" back in User Experience
Putting the "User" back in User ExperiencePutting the "User" back in User Experience
Putting the "User" back in User Experience
 
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...
Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, L...
 
Gestalt Principles of Design
Gestalt Principles of DesignGestalt Principles of Design
Gestalt Principles of Design
 
Gestalt Laws and Design
Gestalt Laws and DesignGestalt Laws and Design
Gestalt Laws and Design
 
The Riddle of Free-Will and Fate
The Riddle of Free-Will and FateThe Riddle of Free-Will and Fate
The Riddle of Free-Will and Fate
 
Future Tense
Future TenseFuture Tense
Future Tense
 
Facebook F8 2016
Facebook F8 2016Facebook F8 2016
Facebook F8 2016
 
Kalpana Chawla
Kalpana ChawlaKalpana Chawla
Kalpana Chawla
 
Fate And Freewill In Oedipus The King
Fate And Freewill In Oedipus The KingFate And Freewill In Oedipus The King
Fate And Freewill In Oedipus The King
 
Chemical translocation & molecular fate
Chemical  translocation & molecular fateChemical  translocation & molecular fate
Chemical translocation & molecular fate
 
Just add points? What UX can (and cannot) learn from games
Just add points? What UX can (and cannot) learn from gamesJust add points? What UX can (and cannot) learn from games
Just add points? What UX can (and cannot) learn from games
 
Plan de negocios mh mega healt (redes de mercadeo)
Plan de negocios mh mega healt (redes de mercadeo)Plan de negocios mh mega healt (redes de mercadeo)
Plan de negocios mh mega healt (redes de mercadeo)
 
Storyboard elementary comparison_test
Storyboard elementary comparison_testStoryboard elementary comparison_test
Storyboard elementary comparison_test
 

Similar to Gestalt Design Principles for Developers

Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great DesignCameron Moll
 
DUXDay Presentation – Prototyping In Axure
DUXDay Presentation – Prototyping In AxureDUXDay Presentation – Prototyping In Axure
DUXDay Presentation – Prototyping In AxureNik Williamson
 
Design is Trust— 9 Principles For Interactive Credibility
Design is Trust— 9 Principles For Interactive CredibilityDesign is Trust— 9 Principles For Interactive Credibility
Design is Trust— 9 Principles For Interactive CredibilityJason CranfordTeague
 
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...AugmentedWorldExpo
 
Intuition & Use-Cases of Embeddings in NLP & beyond
Intuition & Use-Cases of Embeddings in NLP & beyondIntuition & Use-Cases of Embeddings in NLP & beyond
Intuition & Use-Cases of Embeddings in NLP & beyondC4Media
 
The convergence of all things (wdu keynote)
The convergence of all things (wdu keynote)The convergence of all things (wdu keynote)
The convergence of all things (wdu keynote)Chris Wilson
 
Ielts Essay Correction Service
Ielts Essay Correction ServiceIelts Essay Correction Service
Ielts Essay Correction ServiceAmy Bryant
 
Mind the Gap - State of the Browser 2015
Mind the Gap - State of the Browser 2015Mind the Gap - State of the Browser 2015
Mind the Gap - State of the Browser 2015Christian Heilmann
 
Designing Edenbee
Designing EdenbeeDesigning Edenbee
Designing EdenbeeJames Box
 
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!Responsive Design is Hard/Easy! Be Afraid/Don't Worry!
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!Dan Mall
 
High School To Life Research Paper
High School To Life Research PaperHigh School To Life Research Paper
High School To Life Research PaperSara Hunter
 
Virreal Architecture For Pecha Kucha (Subtitled)
Virreal Architecture For Pecha Kucha (Subtitled)Virreal Architecture For Pecha Kucha (Subtitled)
Virreal Architecture For Pecha Kucha (Subtitled)Almar van der Krogt
 
Chaos engineering - The art of breaking stuff in production on purpose
Chaos engineering - The art of breaking stuff in production on purposeChaos engineering - The art of breaking stuff in production on purpose
Chaos engineering - The art of breaking stuff in production on purposeGeert van der Cruijsen
 
03.fbd questions&answers
03.fbd questions&answers03.fbd questions&answers
03.fbd questions&answerscgdiazp
 
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...Eric Huber
 
Finding the Center (2013 Remix)
Finding the Center (2013 Remix)Finding the Center (2013 Remix)
Finding the Center (2013 Remix)Andrew Heaton
 

Similar to Gestalt Design Principles for Developers (20)

Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great Design
 
The visual elevator pitch
The visual elevator pitchThe visual elevator pitch
The visual elevator pitch
 
DUXDay Presentation – Prototyping In Axure
DUXDay Presentation – Prototyping In AxureDUXDay Presentation – Prototyping In Axure
DUXDay Presentation – Prototyping In Axure
 
Design is Trust— 9 Principles For Interactive Credibility
Design is Trust— 9 Principles For Interactive CredibilityDesign is Trust— 9 Principles For Interactive Credibility
Design is Trust— 9 Principles For Interactive Credibility
 
MoMo #8 - Teemu Arina
MoMo #8 - Teemu ArinaMoMo #8 - Teemu Arina
MoMo #8 - Teemu Arina
 
Radical Mobilis
Radical MobilisRadical Mobilis
Radical Mobilis
 
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...
 
Intuition & Use-Cases of Embeddings in NLP & beyond
Intuition & Use-Cases of Embeddings in NLP & beyondIntuition & Use-Cases of Embeddings in NLP & beyond
Intuition & Use-Cases of Embeddings in NLP & beyond
 
The convergence of all things (wdu keynote)
The convergence of all things (wdu keynote)The convergence of all things (wdu keynote)
The convergence of all things (wdu keynote)
 
Ielts Essay Correction Service
Ielts Essay Correction ServiceIelts Essay Correction Service
Ielts Essay Correction Service
 
Mind the Gap - State of the Browser 2015
Mind the Gap - State of the Browser 2015Mind the Gap - State of the Browser 2015
Mind the Gap - State of the Browser 2015
 
Designing Edenbee
Designing EdenbeeDesigning Edenbee
Designing Edenbee
 
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!Responsive Design is Hard/Easy! Be Afraid/Don't Worry!
Responsive Design is Hard/Easy! Be Afraid/Don't Worry!
 
High School To Life Research Paper
High School To Life Research PaperHigh School To Life Research Paper
High School To Life Research Paper
 
Virreal Architecture For Pecha Kucha (Subtitled)
Virreal Architecture For Pecha Kucha (Subtitled)Virreal Architecture For Pecha Kucha (Subtitled)
Virreal Architecture For Pecha Kucha (Subtitled)
 
Chaos engineering - The art of breaking stuff in production on purpose
Chaos engineering - The art of breaking stuff in production on purposeChaos engineering - The art of breaking stuff in production on purpose
Chaos engineering - The art of breaking stuff in production on purpose
 
03.fbd questions&answers
03.fbd questions&answers03.fbd questions&answers
03.fbd questions&answers
 
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...
WordCamp Fayetteville 2018 | Show Me: Design Tips and Strategies for Your Wor...
 
Finding the Center (2013 Remix)
Finding the Center (2013 Remix)Finding the Center (2013 Remix)
Finding the Center (2013 Remix)
 
The Design Panel
The Design PanelThe Design Panel
The Design Panel
 

More from Erin 'Folletto' Casali

Mastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductMastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductErin 'Folletto' Casali
 
New Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationNew Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationErin 'Folletto' Casali
 
Design without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkDesign without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkErin 'Folletto' Casali
 
Designing Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesDesigning Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesErin 'Folletto' Casali
 
The Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveThe Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveErin 'Folletto' Casali
 
Teamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodTeamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodErin 'Folletto' Casali
 
Distributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveDistributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveErin 'Folletto' Casali
 
The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)Erin 'Folletto' Casali
 
Social Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsSocial Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsErin 'Folletto' Casali
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Erin 'Folletto' Casali
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftErin 'Folletto' Casali
 
Design Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveDesign Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveErin 'Folletto' Casali
 
Grow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsGrow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsErin 'Folletto' Casali
 
The shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsThe shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsErin 'Folletto' Casali
 
The Three Speeds of Effective Collaboration
The Three Speeds of Effective CollaborationThe Three Speeds of Effective Collaboration
The Three Speeds of Effective CollaborationErin 'Folletto' Casali
 

More from Erin 'Folletto' Casali (20)

Mastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductMastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the Product
 
Design Remote: The Async Advantage
Design Remote: The Async AdvantageDesign Remote: The Async Advantage
Design Remote: The Async Advantage
 
Foundations of Chat Bot Design
Foundations of Chat Bot DesignFoundations of Chat Bot Design
Foundations of Chat Bot Design
 
New Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationNew Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half Delegation
 
Design without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkDesign without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna Talk
 
Designing Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesDesigning Inclusive Open Source Communities
Designing Inclusive Open Source Communities
 
The Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveThe Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team Perspective
 
Teamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodTeamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for Good
 
Distributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveDistributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team Perspective
 
The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)
 
Social Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsSocial Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brands
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
 
Design Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveDesign Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu Curve
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Grow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsGrow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid Traits
 
The Thought Pump Model for Meditation
The Thought Pump Model for MeditationThe Thought Pump Model for Meditation
The Thought Pump Model for Meditation
 
Design with Personas: A Lean Approach
Design with Personas: A Lean ApproachDesign with Personas: A Lean Approach
Design with Personas: A Lean Approach
 
The shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsThe shift: UX Designers as Business Consultants
The shift: UX Designers as Business Consultants
 
The Three Speeds of Effective Collaboration
The Three Speeds of Effective CollaborationThe Three Speeds of Effective Collaboration
The Three Speeds of Effective Collaboration
 

Recently uploaded

Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 

Recently uploaded (19)

Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 

Gestalt Design Principles for Developers