Gestalt & interaction of the touch ebook

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What is an ebook? An interaction point of view. The evolution of the interaction mode of the book at the dawn of the first successful ebook, how to understand it and how to design for it. Presentation at the EbookLab 2011.

Design Business Technology

Gestalt & Interaction
of the touch ebook
The strange case of Dr. Ebook and Mr. Device

“ 1. a written or printed work of fiction or
nonfiction, usually on sheets of paper
fastened or bound together within covers.
2. a number of sheets of blank or ruled paper
bound together for writing, recording
business transactions, etc.
3. a division of a literary work, especially
one of the larger divisions.
- Random House Dictionary / Dictionary.com

The deﬁnition of book is already quite
fuzzy
fuzzy
fuzzy
fuzzy
fuzzy fuzzy

“ You cannot open a book
without learning something.

- Confucio

1 We are conditioned by
portion sizes: by default, we
try to ﬁnish our food portion.
Rolls B.J., Morris E.L., Roe L.S. (2002)
“Portion size of food affects energy intake in normal-weight and overweight men and women”

2 Closure: the mind’s tendency
to see completeness of forms
from an incomplete stimuli.
Wertheimer M., Rock I., Palmer S. (early 20th century)
Gestalt Psychology

Scott McCloud, Understanding Comics

1 + 2 Let’s think for a while of the
book as a cognitive object
perceived as a single item
that satisﬁes a promise
through reading.

Why didn’t ebooks
really work before
Kindle?

Hitchhiker’s Guide
to the Galaxy
“A screen, about three inches by four,
lit up […] a large red button at the
bottom of the screen and words began
to undulate across it. At the same time,
the book began to speak”

Star Trek’s
PADD
“Consisting of a large touchscreen
display and minimalistic manual
interface or control panel (generally
only one or two buttons), the typical
PADD is used for a variety of functions.”

“ I find television very educating.
Every time somebody turns on the set,
I go into the other room and read a book.

- Groucho Marx

ebook
‣ screen resolution
‣ reﬂection & illumination

‣ weight

open/close

previous page next page

read

The reading paradigm
left-right (“western languages”)

top-bottom

gestalt

Touch devices
introduced a new
interaction paradigm

‣ WebKit engine
‣ html5 (multimedia)
‣ minimal admin debris
‣ opensource (commercial use)
‣ book:// identiﬁer protocol
‣ Hpub simple packaging

ﬁnd buy read annotate

Kindle + Store
iBook + Store

borrow
lend

ﬁnd buy read annotate

discuss quote

borrow
lend PRIVATE

ﬁnd buy read annotate

discuss quote

SOCIAL

borrow
lend

ﬁnd buy read annotate

discuss quote

Each one is a potential service / app

borrow
lend

ﬁnd buy read annotate

discuss quote

for Designers
1. don’t assume an interaction paradigm
2. gestalt (closure) is critical

for Publishers
for Authors
1. don’t forget the whole user experience
2. the book experience is social - in its own way

“ Complicare è facile,
semplificare è difficile.
Per complicare basta aggiungere,
tutti sono capaci di complicare.
Pochi sono capaci di semplificare.

- Bruno Munari

Davide ‘Folletto‘ Casali
intenseminimalism.com
@folletto
folletto@gmail.com

Ebook Lab Italia
Rimini, 3-5 marzo 2011
ebooklabitalia.com

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Gestalt & interaction of the touch ebook

1. Gestalt & Interaction of the touch ebook The strange case of Dr. Ebook and Mr. Device

2. What is a book?

4. “ 1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers. 2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc. 3. a division of a literary work, especially one of the larger divisions. - Random House Dictionary / Dictionary.com

5. “ 1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers. 2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc. 3. a division of a literary work, especially one of the larger divisions. - Random House Dictionary / Dictionary.com

6. “ 1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers. 2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc. 3. a division of a literary work, especially one of the larger divisions. - Random House Dictionary / Dictionary.com

7. “ 1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers. 2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc. 3. a division of a literary work, especially one of the larger divisions. - Random House Dictionary / Dictionary.com

9. The deﬁnition of book is already quite fuzzy fuzzy fuzzy fuzzy fuzzy fuzzy

10. Photobook

11. Gamebook

12. Popup books

13. What is a book, really?

14. “ You cannot open a book without learning something. - Confucio

15. An interaction view:

16. 1 We are conditioned by portion sizes: by default, we try to ﬁnish our food portion. Rolls B.J., Morris E.L., Roe L.S. (2002) “Portion size of food affects energy intake in normal-weight and overweight men and women”

17. 2 Closure: the mind’s tendency to see completeness of forms from an incomplete stimuli. Wertheimer M., Rock I., Palmer S. (early 20th century) Gestalt Psychology Scott McCloud, Understanding Comics

18. 1 + 2 Let’s think for a while of the book as a cognitive object perceived as a single item that satisﬁes a promise through reading.

19. The new coming of the ebook

20. Why didn’t ebooks really work before Kindle?

21. Hitchhiker’s Guide to the Galaxy “A screen, about three inches by four, lit up […] a large red button at the bottom of the screen and words began to undulate across it. At the same time, the book began to speak”

22. Star Trek’s PADD “Consisting of a large touchscreen display and minimalistic manual interface or control panel (generally only one or two buttons), the typical PADD is used for a variety of functions.”

23. “ I find television very educating. Every time somebody turns on the set, I go into the other room and read a book. - Groucho Marx

24. book =

25. content +

26. physical support!

27. ebook ‣ screen resolution ‣ reﬂection & illumination ‣ weight

28. Kindle’s interaction paradigm is simple

29. open/close previous page next page read

30. (additional complexity)

31. open/close turn page read

32. ...or is it?

33.

34. Don’t forget: habit shapes behaviours

35. The reading paradigm left-right (“western languages”) top-bottom gestalt

36. The touch age

37. Touch devices introduced a new interaction paradigm

38. Skeuomorphism

39. Let’s look around...

40. BBC

41. The Economist

42. Financial Times

43. The New Yorker

44. Time

45. Interview

46. Type Specimen

47. book/turn + web/scroll

48.

49.

50. One idea

51.

52.

53. Francesc Trovar Spain

54. Davide Tarasconi Italy

55. Benjamin Law Hong Kong

56. ‣ WebKit engine ‣ html5 (multimedia) ‣ minimal admin debris ‣ opensource (commercial use) ‣ book:// identiﬁer protocol ‣ Hpub simple packaging

57. The overall user experience

58. read Most ebook devices

59. read annotate

60. buy read annotate

61. ﬁnd buy read annotate Kindle + Store iBook + Store

62. ﬁnd buy read annotate discuss quote

63. borrow lend ﬁnd buy read annotate discuss quote

64. borrow lend PRIVATE ﬁnd buy read annotate discuss quote

65. SOCIAL borrow lend ﬁnd buy read annotate discuss quote

66. Each one is a potential service / app borrow lend ﬁnd buy read annotate discuss quote

67. 2 × 2 suggestions

68. for Designers 1. don’t assume an interaction paradigm 2. gestalt (closure) is critical

69. for Publishers for Authors 1. don’t forget the whole user experience 2. the book experience is social - in its own way

70. “ Complicare è facile, semplificare è difficile. Per complicare basta aggiungere, tutti sono capaci di complicare. Pochi sono capaci di semplificare. - Bruno Munari

71. Davide ‘Folletto‘ Casali intenseminimalism.com @folletto folletto@gmail.com Ebook Lab Italia Rimini, 3-5 marzo 2011 ebooklabitalia.com

Gestalt & interaction of the touch ebook

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