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G u y
                 te d
           n a
        io
      in m
     p a
   O e
  e T
 h e
T th
 &
It was a sunny summer day...
1 Project




8 Developers     3 Designers   4 Consultants
A nice feature on the most important user journey...
“It’s wrong”
(cc) anubisconq
(cc) anubisconq
‣ Did quick usability tests
‣ Presented the suggested alternatives to
  the client
‣ Tried to keep the morale up
‣ Tried to isolate the problem code-wise
• We underestimated the problem at first,
  weeks passed
• We let the argument take the stage
  forcing the team to take sides
• No face-to-face talks
What would you
 have done?
This is what we did:
The contract ended
And while walking away, he said:
“I’m right”
Happy ending
Huge boost to the morale
BOUNCE RATE
                  ~35% less


CONVERSIONS
                        ~20% more


PRIMARY JOURNEY
                        50% visitors
Davide ‘Folletto‘ Casali    Riccardo Cambiassi
    intenseminimalism.com     chaosncoffee.com/blog
    @folletto                 @bru
    folletto@gmail.com        r.cambiassi@gmail.com




LightningUX
LBi, 9 june 2011
http://lightningux.org.uk

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