Forewards better referral marketing
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Learn how asking your happy customers for word of mouth and friend referrals might be the best marketing investment you could ever make for your small or mid-sized ecommerce business
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Forewards better referral marketing
- 1. “IF YOU’RE NOT USING FOREWARDS YOU’RE LOSING OUT ON SALES”
- 2. THE MOST INFLUENTIAL ADVERTISING forewardsapp.com 2 This! Not These Neilsen
- 3. WORD OF MOUTH HAS CHANGED forewardsapp.com 3 Refer a few friends over days Broadcast to the WORLD in seconds! go here…
- 4. CONSUMERS ARE INFLUENTIAL 57% of US adults are on Facebook 338 - Average number of friends Pew research 73% of consumers say Social Media influenced a store visit decision Empathica forewardsapp.com 4 I’m a big deal
- 5. CUSTOMERS HAVE A LOT TO SAY 83% of consumers are willing to refer Texas Tech forewardsapp.com 5
- 6. IT’S WORTH ASKING 65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen forewardsapp.com 6
- 7. TURN TRANSACTIONS INTO REFERRALS forewardsapp.com 7 A customer buys something from your store We trigger a markeCng campaign asking them to share They share an incenCve with friends and also receive a reward themselves
- 8. How you ask: • Targeted template campaigns and messages THE SECRET TO MORE REFERRALS (1) forewardsapp.com 8
- 9. THE SECRET TO MORE REFERRALS (2) When you ask • Triggered emails at key moments of the customer journey forewardsapp.com 9
- 10. THE SECRET TO MORE REFERRALS (3) Test, test, test • Quickly test and compare hypotheses forewardsapp.com 10
- 11. REAL WORLD RESULTS “Global beauty brand” – $10,000+ referral sales in first 2 months – 30%+ of customers will refer “Boutique women’s retailer” – $3000+ referral sales in first 2 weeks – 35%+ of customers will refer “Custom art prints” – $2500+ referral sales in first 3 weeks – 8% lift in sales forewardsapp.com 11
- 12. BUILD A PROFILE OF YOUR BEST ADVOCATES A recipe to find more advocates • Gender • Location • # of Friends • Purchase behavior • Purchase influence forewardsapp.com 12 Find more of me!