The document discusses using Facebook to attract real estate buyers and sellers. It provides tips for real estate agents on optimizing their Facebook profile and page to look professional, setting up the page correctly, training team members on social media engagement, connecting with friends and contacts on Facebook, and interacting through posts, groups and comments to drive leads and sales. It promotes a social media training program to help agents improve their social media marketing.

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Facebook for Real Estate
Attracting Buyers and
Sellers with Facebook
#SocialJack

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• Founder and CEO of Forward Progress, Inc.
• Post over 10,000 pieces of content a month
• Trained and Coached over 80,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..
Dean DeLisle
Your Social Media Coach

3. (877) 59 - COACH (592-6224)
Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!
#SocialJack

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Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class
#SocialJack

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YOU
ARE
HERE
Social Networks – Where do you Stand?

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The Issue with Social Networks
Connections
Postings
Links
Updates
Website integration
They Don’t Produce
Results… unless…
#SocialJack

7. (877) 59 - COACH (592-6224)
 Blogs
 Articles
 Postings
 Status Updates
 Emails
 VideoPhoto
 Links
Current Use of Social Network
Communication?
#SocialJack

8. (877) 59 - COACH (592-6224)
 Interactive
 People Respond Better
 Builds Trust
 Builds Community
 Viral Activity
 Sharing
Why Online Social Networks?
#SocialJack

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 You
 Your Company
 NAR
 City/Country Clubs
 Chambers
 Industry Clubs
 Organizations
 Charities
 Religious/Health
 Network Groups
 LinkedIn Groups
Social Networks We Already Know
#SocialJack

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• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
Social Networks We Already Know
#SocialJack

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Our Networks
#SocialJack

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• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?
#SocialJack

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Our Networks

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Interesting Facebook Stats
• More than One Billion active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans
Growing Numbers
#SocialJack

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What We Want

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How does Facebook compare to other social sites?
 Largest, most popular, “backyard barbecue” analogy
 More casual, friendly, lots of sharing
 Many applications
 LinkedIn: added Facebook-like features, but still more businesslike
 Twitter: shorter messaging (140 characters), integrates well with FB
 Blog: integrates well with FB using apps such as Networked blogs
 MySpace: still has not regained it’s original position or new identity
 Check www.quantcast.com for latest demographics & comparisons
Facebook’s Place
#SocialJack

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 Understand why people are spending time on the site
 Information or to be entertained
 Provide value (information) in a friendly, engaging style
 Avoid an overly “sales-y” approach
 Reciprocate! Build up others
 Set some guidelines, especially if working as a team
 Consistent tone and frequency
 Type of information you will share: video, links, updates, events,
etc.
 Responsiveness
 Conversation and interaction, above all!
Finding Your Facebook
(Business) Voice
#SocialJack

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#SocialJack

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1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
THE TIMELINE LAYOUT
#SocialJack

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5 Steps to Attracting
Buyers and Sellers using
Facebook
#SocialJack

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Step 1 – Look Good
Complete Profile
Be Clear
What will you do for others?
Why & How?
What do you wantneed?
What value will you provide?
#SocialJack

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•180 x 180 pixels – gets resized to 32 x 32 pixels
•Follows you around Facebook and the Web
•Should be your logo, brand, product or
spokesperson
•If your brand is you, use a headshot
•Can be creatively combined with your Cover Image
PROFILE PICTURE
#SocialJack

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COMBINING PROFILE PICTURE & COVER
IMAGE
#SocialJack

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Step 1 – Look Good
#SocialJack

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Step 2 – Setup Correctly

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Facebook Page

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Facebook Page
YOUR
KEYWORDS
GO HERE

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Step 3 – Training the Team
to “Be”
1. Be active
2. Behave - responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day
#SocialJack

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Your Social Results Plan
#SocialJack

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Step 4 – Connecting
• Invite your friends
• Invite your email contacts
• Share and ask
• Promote
• Weekly routine
• Monthly routine
#SocialJack

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Step 4 – Connecting
Plus Every 30 Days – Invite ALL NEW PROSPECTS AND CLIENTS
#SocialJack

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Step 5 – Interaction
#SocialJack

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Step 5 – Interaction - Groups
2 Exchanges Maximum
then Transfer them Offline!

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Facebook Page - Likes

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Result – Get Found

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Result – Get Found
• Place in your email signature
• Place and link your websites
• Link Your Other Social Network Sites
• Place on all signage
• Partner with others
• Anywhere you can!
#SocialJack

40. (877) 59 - COACH (592-6224)
What If You Could Have:
•Your Social Media profiles developed and optimized
to drive more leads?
•Your Social Media sites working together to help you
convert leads into closings?
•The resources and training to convert more sales
through your social network?

41. (877) 59 - COACH (592-6224)
http://socialmediamegapack.com/
Your Profiles
Built and Managed
by The Pros
Access to nine monthly coaching
and training sessions PLUS over
100 instructional videos covering
Social Media marketing and Social
Networking

42. (877) 59 - COACH (592-6224)
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Currently 45% Off!

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http://socialmediamegapack.com/
Get Found
Get Closings

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PLUS
Access to SocialJack.com
Coaching and Training which Includes
100+ Instructional Videos

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www.ForwardProgress.NET
#SocialJack
http://socialmediamegapack.com/