Forward Progress Overview - Rapid Launch Plan for Associations and Non Profit

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Rapid Launch Plan – Plan, Build, Launch!

Who We Are
• Owned by Forward Progress, LLC.
• Digital Marketing Specialists for over 13 Years
• Serving over 2,000 clients
• Relationship Based Community Building
• Social Jack™ is a Training and Coaching SAAS Platform
• Over 100,000 professionals coached and trained
• Social Teaming Core
• Easy to use Micro-Learning System
• Mobile Coaching, Training, and App

Common Association Challenge
• New Member's - Younger Members (next
generation)
• Increased Value and Visability
• New Sponsorships
• Filling Events
• Offering Online Programs
• A Solid Plan to Make it Happen!

Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Moment of
Purchase
Initial
Consideration
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Relationship Marketing and the Consumer Journey

Social Teaming – Use of Clusters and Hubs
Hub: Large cluster or
group of clusters of network
connections working toward
the same destination (goal)
and targets.
REACH
MILLIONS

Rapid Launch Plan Process
Building a Strong Community
Around and Connected to
Your Brand.
Three Phase Approach
1.Create Plan
2.Build Platforms
3.Launch

PLAN: Define Brand
Alignment, Goals and
Objectives for success
measures.
•Brand Alignment
•Mission/Vision
•Traffic
•Connections
•Engagement
•Leads
•Conversions
•Revenue

PLAN: Confirm your
target audience(s).
•Demographic
•Psychographic
•Geographic
•Trends
•Referral Source
•Network Hubs

PLAN: Identify your
Trusted Team
members, clusters and
hubs.
•Internal (culture)
•Employee Advocacy
•Brand Champions
•Ambassadors
•External
•Partners
•Joint Venture

PLAN: Find and utilized
your very best content
and resources.
•Data (emails)
•Keywords
•Content
•Website(s)
•Social Networks
•Partner Content

BUILD: Now that the
plan is ready, it’s time to
build and optimize what
the world sees of your
brand.
•Website(s)
•Landing Page(s)
•Social Network(s)
•Blog(s)
•Partner Site(s)

LAUNCH: Now that the
build is complete, it’s
time to launch and start
testing. This is all driven
by the previously agreed
goals and objectives.
•Activity
•Listen
•Engage
•Convert

LAUNCH: We always
need to measure, sure
so we can drive the
success required to
build the business.
•Listen
•Measure
•Adjust
•Score
•Continue
•Grow

Building a Trusted Brand Identity

Ongoing Operational Choices
• Done for you: We have monthly content marketing, social
media, digital advertising and search engine marketing (SEM)
services to serve you.
• Do it yourself: We offer coaching and training to your team to
support using our systems and methodology to run your
operation from the Rapid Launch Plan.
• Team Combo: We team up together to have the best of both
worlds, our team’s combine for optimal results. We can
adjust as your grow this area of your business.

Social Jack™ Learning Benefits
Your team gets full access to our Social Jack™ learning system and we provide
discounts on custom training solutions for all our Rapid Launch Plan clients.
Key Ingredients
•Training/Coaching
•Micro-Learning
•Social Teaming
•Network Science
•Power Moves
•Social and Emotional
Intelligence

Social Jack™ Curriculum
• Social Selling – Management, Team Sales, Direct and
Channel, Certification Available (15 Modules)
• Social Career – Career Advancement, Transitions and
Recruiting (15 Modules)
• Employee Advocacy – Social Team Building, External
Teaming, Culture Adaptation (Winter 2016)
• Social Community – Plan, Build, Launch (4 Modules)

Training, Coaching, and Resource Platform

Brand Protection - Watchdog™
• Brand and Competitive Listening
• Employee Watch Services
• Onboard Social Screening
• Easy Reporting System
• Available for All Clients

Over 100,000
Coached and
Trained!
Online Event/Class Marketing and Production

NOW ON iTunes
Online Event/Class Marketing and Production

Building an active Social Community
Around Your Brand!
Social Teaming!

Some Brands We Have Served

Connect WITH us!

Forward Progress Overview - Rapid Launch Plan for Associations and Non Profit

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Forward Progress Overview - Rapid Launch Plan for Associations and Non Profit

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