If your business does well with referrals then your going to enjoy this webinar where we show all participants new techniques to have the ultimate profile to attract new business. It's proven that clients, prospects and partners search the internet before they choose to refer or do business - how you look makes all the difference in the world on who finds you and what decisions they make on that first impression. In this Complimentary Webinar: Dean DeLisle, Founder and CEO of Forward Progress, will give you the Top Techniques from their new Sales Program which uses LinkedIn as a core “Business Sales Tool”. ALL registrants and attendees will get access to the recording and materials. Forward Progress has trained over 50,000 people on increasing referrals and targeted appointments – directly from LinkedIn! With over 170,000,000 professionals on LinkedIn, you are closer to your targeted sales prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU – all while using LinkedIn less than 20 minutes a day! In this brief session you will learn: - Key profile settings - Optimal LinkedIn system settings - Keyword development for search - How to score easy referrals - How to organize your new leads - How to track your success - Free NEW tools to access “Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc. Don’t miss this very new and exiting overview from the new Sales Training Programs being offered by Forward Progress. We look forward to seeing you online in class!

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LinkedIn - 5 Steps
to the Ultimate
Profile - The Key to
Attracting New
Customers

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Using LinkedIn for New Business Development
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

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Social Networks We Already Know
• Ourselves
• Your Company
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking
• That Trust YOU? Beyond
One-to-One
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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2012 LinkedIn Stats - Growing
• LinkedIn Has Over 170 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Science Developed by the US Army
Courtesy of Dr. Bob Wright
www.drbobwright.com

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Network Science

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5 Steps to
the Ultimate
Profile

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Step 1 – Get Found Prep
 Your Personal Business Keywords

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Your Business Keywords
 What are you an expert in?
 How would your ideal prospect find you?
 What would they “yell” or “Google” to find you?
 What makes you different?
 What is your skill set?
Exercise:
2. Write 10 things you are an expert in
3. What terms would someone use to find you

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Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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Step 3 – Upgraded Profile
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?
 Worth $4,000,000
Peer Review

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#1 Lets Make Sure – Look Good

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Introduce Yourself
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
crowd
7. How will you help them?

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Build the Story
of WHO YOU
ARE and WHAT
YOU WILL DO
FOR PEOPLE
THAT FIND
YOU!

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Step 4 – Public Profile

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Step 4 – Public Profile

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Step 5 – Recommendations

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Step 5 – Recommendations

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Growing Numbers
Interesting Facebook Stats
• More than 800 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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What is a Facebook Page?

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THE NEW TIMELINES
1. Cover Image LAYOUT
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity

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NEW PROMOTION FEATURES

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GREAT COVER IMAGE EXAMPLES

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COMBINING PROFILE PICTURE & COVER
IMAGE

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Pinterest

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Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant – Be Authentic
• What will you do for others?
• What do you wantneed?
• All Platforms Match!
• Change Your Settings
• Event if only a few
• Remember Keywords
• Use the everywhere!!!

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Gifts for Everyone
• These Slides (and another cool Social Network Site)
• Unlimited Access to the Recording
• eBook – The 9 Things Your Need Before You Log In
• Events Area on Home Page

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UPCOMING EVENT

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INCLUDED

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VIP Access
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Be There!
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Be There!
www.tinyurl.com/getIPnow
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www.ForwardProgress.NET