LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - Dean DeLisle - Forward Progress - Social Selling

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5 Easy Steps to Convert Connections to New Sales
SOCIAL SELLING 101
#SocialJack #LinkedIn #SocialSelling
@DeanDeLisle @GetSocialJack

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of SocialJack.com™
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and
Conversion Social Networking, Email Marketing
• Financial Services, Insurance, Real Estate, Banking, Professional
Services, Legal, Accounting, Technology, Marketing Agencies,
Coaching and Training, Higher Education and Channel Sales…

How to Engage with the
GoToWebinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session

• Please turn off your cell phone
• Close your email
• Take good notes
• Tune in and you will see the results quickly
Maximize Your Learning

YOU
ARE
HERE
Social Networks
Where Do You Stand Now?

• Reputation
• Protection
• Visibility
• Referrals
• New Business
Social Media – Why?

• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn™ Groups
Social Network We Already Know

• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!
How Many Contacts Do You Have
That You Cannot See?

The LinkedIn™ Network

• LinkedIn has over 350 million members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted
Connections”
• 160 million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1
2015 LinkedIn™ Stats - Growing

• Complete Profile
• Step One - Social Selling
• Your First Conversation
• Be Clear
• What will you do for others?
• Why & how?
• What do you want/need?
#1 Your Professional Profile

Express Yourself

Visual Impact

Share Skills and Manage Endorsements

• Are you on LinkedIn™?
• Is it ok if we connect?
• Step Two – Social Selling
• Get social!
#2 Adding Connections
Your Social Reach

Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number
#2 Adding
Connections
Your Social Reach

• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Step Three
Social Selling
#3 Posting – Starting a Conversation

Value Based Posting

1. Visual
2. Value
3. Educational
4. Collaborative
5. CTA
5 to 1 is Rule!
Value Based Posting

Step Four – Social Selling
Your Networking Event!
#4 Engage with Connections’ Activity

Homepage Interaction

Power
Move
Set the Hook - Convert

Step
Five
Social
Selling
#5 Group Networking

Questions?

LinkedIn – 5 Easy Steps to
Get Hired or Promoted

LinkedIn – 5 Easy Steps to
Get Hired or Promoted
EARN
YOUR
SOCIAL
SELLING
BLACK
BELT!

• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social = Social Selling
• Have Meaningful Conversations
• Provide Value - Be Present!
• More?
Assignment

Thank You!Thank You!

Connect WITH us!
Dean@ForwardProgress.net
www.ForwardProgress.NET
www.socialjack.com
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
BUSINESS PAGE: Facebook.com/SocialJack
LINKEDIN™: LinkedIn.com/in/DeanDeLisle

LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - Dean DeLisle - Forward Progress - Social Selling

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