http://www.foundingmoms.com Do you want to get the word out about your business, product or service? Here are 6 tips to get you started on developing your own media list that delivers.

1. How To
Develop A
MEDIA LIST
With
POW!

2. Do you want to
get the
word out
about your
business,
product, or
service?

3. Publicity is
free…
if you can
entice the
media the
right way.

4. First, you need a
good story.
Second, you
need a
good
contact
list.

5. Here are six
tips to get you
started on
developing
your own
media list
that
delivers.

6. Size doesn’t
matter.1
A solid list of the top
10-30 reporters
COVERING YOUR MARKET
is all you really need.

7. Focus on reporters
and other media
that write about
what you do
and deliver
the message
to your
target
audience.

8. You have a
business to run
and ongoing PR
requires you
reaching out
and following
up with
these
contacts.

9. Play close to
the chest.2
When starting out
doing your own PR,
don’t venture too far
from your business
‘beat’.

10. Brainstorm
which media
are best
worth your
pursuit.

11. Branch out……. . .…
just a little.3
Is there a blog or
magazine you really
enjoy that’s unrelated
to your business?

12. Go after unrelated
media IF you have
a compelling
reason for why
the blog or
magazine
will want
to cover
you.

13. Spend time,
not money.4
Before spending your
marketing dollars for
media databases, us the
power of the Internet.

14. Find a PR
intern or carve
out 20 minutes
a day to do a
little bit
of online
research.

15. Make friends.5
Reporters want news, so
be on the lookout… even
if it’s not your news.

16. Help a reporter
now and then and
they’ll be more
likely to
remember you
later.

17. Update,
update, update.6
REMEMBER:
Reporters move
around a lot.

18. Plan to review
and refresh
your media
list every
six to eight
months.

19. Want more
tips to
supercharge
your
business?

20. Join the
Mom Entrepreneur
Revolution!
Click to
VISIT!