Sony created a new business management team to focus on profitability and prepare for the future. Their business strategy has four initiatives: maintaining core hardware in TVs, games, and imaging; developing new experiences through services and technology; reaching new customers; and focusing on Sony's brand and environmentally-friendly products. A key part of the strategy is PlayStation Network, which allows PlayStation 3 users to connect, play games online, and purchase games digitally. Sony aims to continue profitability and spreading its popular brand into new areas through new product development.

1. SONY decide business strategy
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Saki Seino

2. Contents
 What is SONY’s business strategy?
 SONY implement initiatives
 Playstation Network
 SONY is big brand!
 Conclusion
 References
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3. What is SONY’s business strategy?
 SONY created new business
management team to keep profit
performance.
 It is success, and additionally
they will make preparations for
future.
 It said that we should pay
attention to user experiences.
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4. SONY implement initiatives
 SONY have four big initiatives
◦ Core hardware business
 TV, game and digital imaging
◦ New user experiences
 New hardware and software service
◦ New customers
 For catching new purchasing area
◦ Products
 Focus on SONY’s environment
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5. Playstation Network
 What is Playstation Network?
◦ It is network for Playstation3.
◦ If you have environment of network,
Playstation3 can be connected network
and you can play games at online, or
buy game soft at online.
◦ Now this service is almost
same for computer’s
network.
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6. Playstation Network
 What can I play by using
Playstation Network?
◦ Playing games with friends online.
◦ Buy the games online.
◦ Update software.
◦ Communication for voice chat or e-
mail.
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7. SONY is big brand!
 SONY created many products.
◦ Computers
◦ Cell phones
◦ Cameras
◦ TVs
◦ Game hardware
◦ Memory sticks
etc...
 It create main profit performance.
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8. SONY is big brand!
 We use SONY’s products on a daily
basis. SONY become widespread our
life.
 But SONY try to spread other
customers, create new products
through profit performance by now.
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9. Conclusion
 SONY has new business management
team to keep profit performance.
 SONY have four big initiatives.
 SONY create new products through
profit performance by now.
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10. References
 SONY’s web page
◦ http://us.playstation.com/
 Playstation Network at wikipedia
◦ http://en.wikipedia.org/wiki/PlayStat
ion_Network
 SONY at wikipedia
◦ http://en.wikipedia.org/wiki/Sony
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