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Beverage Industry: What We'll Drink in 2038

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Faith outlines the shifts in the consumer lifestyle and need states that point the way to innovation success.

Published in: Food
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Beverage Industry: What We'll Drink in 2038

  1. 1. COPYRIGHT © 2018 © 2018
  2. 2. IF YOU KNEW EVERYTHING ABOUT TOMORROW, WHAT WOULD YOU DO DIFFERENTLY TODAY?
  3. 3. AP•PLIED FU•TUR•ISM Accurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
  4. 4. 4
  5. 5. 5 + Our IP: 95% Predictive Accuracy
  6. 6. 6 AN ERA OF UNPRECEDENTED CHANGE
  7. 7. 7 These Shifts Will Upend Your Industry N OF 1 1 2DIGITAL NOMADS 3GENDER BLENDERS
  8. 8. 8 1 N OF 1 Ultra-Personalization is the new expectation
  9. 9. 9 Make It Just For Me SIGNALS 1 “ “We used to buy ‘One size fits all.’ Increasingly, we believe one size only fits one. – TalentBanker Carolyn Katzin, Founder of the DNA Diet Quero: Customized shoe app uBiome: DNA-specific nutrition Kit Choose Your Mood: Synesthesia treatment from Lush
  10. 10. 10 Pack Up & Go: Surprise vacations attuned to your preferences Their Wish Is Your Command Customized messaging: Machine learning reinvents personalization SIGNALS 1
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  12. 12. 12 Hyper-Personalized Anticipatory Products Neural lace and AI merge to create custom- crafted beverages based on your bio-needs and mood: vitamins, nootropics, cannabis. TomorrowVision: We’ll know what customers want before they enter a bar. SHIFT 1
  13. 13. 13 2DIGITAL NOMADS Enabled by the On-Demand and Sharing Economies, consumers now roam relentlessly
  14. 14. 14 “ “ Millennials value experiences over things. They see travel as an entitlement and a necessity. It is a way of life and part of life. – TalentBanker Jack Ezon, President of Ovation Vacations On the Road = The New Aspiration SIGNALS 2
  15. 15. 15 Nomad Cruise: Co-working ships The Rootless Revolution Remote Year: Shepherding people as they travel the world SIGNALS 2
  16. 16. 17 The New Mobile HomeTomorrowVision: We’ll need “house brands” for co-living communes and driverless pods. Liquid shots to welcome and then awaken consumers. SHIFT 2
  17. 17. 18 No Time to DrinkTomorrowVision: We’ll inhale vapors rather than lug liquids. New on-the-go forms: Mists, gels, and scents. SHIFT 2
  18. 18. 19 3 GENDER BLENDERS Welcome to Tomorrow’s non-binary world
  19. 19. 20 20% Millennials describe themselves as gender-fluid. Men’s testosterone levels plummeted 17% in 17 years. Own Your Identity Trans Role Models: Actor Daniela Vega; delegate Danica Roem Makeup for men: Goes mainstream SIGNALS 3
  20. 20. 21 TomorrowVision: One Gender, Infinite Variations Identities as individual as we are Say good-bye to male vs. female deodorants, razors, clothing – and marketing. SHIFT 3
  21. 21. 23 TomorrowVision: The New Non-Binary They instead of he and she, for starters. Communicate with an evolving consumer. SHIFT 3
  22. 22. 24 • N OF 1 • DIGITAL NOMADS • GENDER BLENDERS Make sure you see their new needs before they emerge! 3 major Future shifts to follow: CONSUMER BEHAVIOR IS BEING REBORN
  23. 23. 25 TOMORROW’S CONSUMER? Are you ready to refresh BrainReserve PopcornBrains Faith Popcorn’s BrainReserve FaithPopcorn.com Tweet your questions to @faithpopcorn.com, and I’ll answer today

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