9. 9
Make It Just For Me
SIGNALS
1
“ “We used to buy
‘One size fits all.’
Increasingly, we believe
one size only fits one.
– TalentBanker Carolyn Katzin,
Founder of the DNA Diet
Quero:
Customized
shoe app
uBiome:
DNA-specific
nutrition Kit
Choose Your Mood:
Synesthesia treatment
from Lush
10. 10
Pack Up & Go:
Surprise vacations attuned
to your preferences
Their Wish Is Your Command
Customized messaging:
Machine learning reinvents personalization
SIGNALS
1
12. 12
Hyper-Personalized Anticipatory Products
Neural lace and AI merge to create custom-
crafted beverages based on your bio-needs
and mood: vitamins, nootropics, cannabis.
TomorrowVision:
We’ll know what
customers want before
they enter a bar.
SHIFT
1
14. 14
“ “
Millennials value experiences
over things. They see travel
as an entitlement and a
necessity. It is a way of life
and part of life.
– TalentBanker Jack Ezon,
President of Ovation Vacations
On the Road = The New Aspiration
SIGNALS
2
15. 15
Nomad Cruise: Co-working ships
The Rootless Revolution
Remote Year:
Shepherding people
as they travel the world
SIGNALS
2
16. 17
The New Mobile HomeTomorrowVision:
We’ll need “house brands”
for co-living communes
and driverless pods.
Liquid shots to welcome and
then awaken consumers.
SHIFT
2
17. 18
No Time to DrinkTomorrowVision:
We’ll inhale vapors
rather than lug liquids.
New on-the-go forms: Mists, gels, and
scents.
SHIFT
2
19. 20
20% Millennials
describe themselves
as gender-fluid.
Men’s testosterone
levels plummeted
17% in 17 years.
Own Your Identity
Trans Role Models: Actor Daniela
Vega; delegate Danica Roem
Makeup for men:
Goes mainstream
SIGNALS
3
20. 21
TomorrowVision: One Gender, Infinite Variations
Identities as
individual as we are
Say good-bye to
male vs. female
deodorants,
razors, clothing –
and marketing.
SHIFT
3
21. 23
TomorrowVision: The New Non-Binary
They instead of he and she,
for starters.
Communicate with an
evolving consumer.
SHIFT
3
22. 24
• N OF 1
• DIGITAL NOMADS
• GENDER BLENDERS
Make sure you see
their new needs before
they emerge!
3 major Future shifts to follow:
CONSUMER BEHAVIOR IS BEING REBORN
23. 25
TOMORROW’S CONSUMER?
Are you ready to refresh
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