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3 shocking shifts COPYRIGHT © 2018 A N A B r a n d A c t i v a t i o n | A p r i l 1 7 , 2 0 1 8 © 2018 Your consumer 2028:
2 If you knew everything about tomorrow, what would you do differently today?
3 AP•PLIED FU•TUR•ISMAccurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
4 Our Predictions in the News
5
6 + Our IP: 95% Predictive Accuracy
7 MARKETING will be rocked by 3 SEISMIC SHIFTS coming from the consumer.
8 N of 1 1 2Gender-free Tracking Tomorrow’s Consumer 3Robo-revolution 3 Seismic shifts
9 1N of 1 Ultra-Personalization is expected: A new toolkit is needed to survive.
10 “ “We used to buy ‘One size fits all.’ Increasingly, we believe one size only fits one. – TalentBanker Carolyn Katzin, ...
12 Pack Up & Go: Personalized surprise vacations Their Wish Is Your Command Wylei customized messaging: Machine learning r...
13
14 The New Immersive Marketing Constantly connected to the Internet, the consumer’s needs and wants stream in real time. H...
15 With infinite possibilities, consumers need your support in selectivity. Activation Implication Navigator In the new wo...
16 2Gender Blenders Welcome to the non-binary world, where you have to get past thinking of people of male or female.
17 Women Do Battle…But a Gender Revolution Lies Ahead #metoo #timesup The floodgates are forever opened Women’s March Appl...
18 Bye-bye, Dick and Jane Students at Sweden’s Egalia school says it is a good thing for parents to steer girls toward boy...
20 Men’s testosterone levels plummeted Identity Invention Trans Actor Daniela Vega & Virginia Delegate Danica Roem Makeup ...
21 TomorrowVision: One Gender, Infinite Variations Say good-bye to male vs. female deodorants, razors, clothing – and mark...
23 Create a fluid portfolio beyond pink and blue: Invite your customer into the conversation, to make their own, unfettere...
24 3 Robo-revolution AI marches in and takes our jobs. How will you serve the new salary-free consumer?
25 You Will Be Replaced Signals Self-driving cars à -25,000 jobs/month in US – Goldman Sachs 87% of manufacturing job loss...
26 Universal Basic Income Supported by Mark Zuckerberg, Stephen Hawking, Elon Musk; being tested in Finland Education Is N...
28 Robo-Bartender AI-assisted drinks It’s Enough to Make You Want a Drink Signals 3
30 Ready Player One reveals our Future Escaping the Anxiety Signals 3
32 VR Occupies the Jobless Your environment will be customized based on brain activity and machine learning TomorrowVision...
33 With less money and more free time, consumers need to find Happiness beyond retail therapy. Enter the new Engage-Me Eco...
34 •N of 1 •Gender-free •Robo-revolution Make sure you innovate and anticipate their needs! 3 major shifts: The Consumer’s...
35 TOMORROW’s consumer? Do you have a question about BrainReserve PopcornBrains Faith Popcorn’s BrainReserve FaithPopcorn....
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Your Consumer 2028: 3 Shocking Shifts

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In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.

She will share these emerging Trends:

N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.

Published in: Marketing
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Your Consumer 2028: 3 Shocking Shifts

  1. 1. 3 shocking shifts COPYRIGHT © 2018 A N A B r a n d A c t i v a t i o n | A p r i l 1 7 , 2 0 1 8 © 2018 Your consumer 2028:
  2. 2. 2 If you knew everything about tomorrow, what would you do differently today?
  3. 3. 3 AP•PLIED FU•TUR•ISMAccurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
  4. 4. 4 Our Predictions in the News
  5. 5. 5
  6. 6. 6 + Our IP: 95% Predictive Accuracy
  7. 7. 7 MARKETING will be rocked by 3 SEISMIC SHIFTS coming from the consumer.
  8. 8. 8 N of 1 1 2Gender-free Tracking Tomorrow’s Consumer 3Robo-revolution 3 Seismic shifts
  9. 9. 9 1N of 1 Ultra-Personalization is expected: A new toolkit is needed to survive.
  10. 10. 10 “ “We used to buy ‘One size fits all.’ Increasingly, we believe one size only fits one. – TalentBanker Carolyn Katzin, Founder of the DNA Diet Make It Just For Me Signals Quero: Customized shoe app 1 Habit Nutrition Plan: Food tailored to your DNA Synesthesia: Mood-altering spa treatment from Lush
  11. 11. 12 Pack Up & Go: Personalized surprise vacations Their Wish Is Your Command Wylei customized messaging: Machine learning reinvents personalization Signals 1
  12. 12. 13
  13. 13. 14 The New Immersive Marketing Constantly connected to the Internet, the consumer’s needs and wants stream in real time. How will you deliver? TomorrowVision: Mind reading is here with implanted chips and “neural lace” SHIFT 1
  14. 14. 15 With infinite possibilities, consumers need your support in selectivity. Activation Implication Navigator In the new world of data breaches, consumers need your help navigating between exposure and privacy. Curator 1
  15. 15. 16 2Gender Blenders Welcome to the non-binary world, where you have to get past thinking of people of male or female.
  16. 16. 17 Women Do Battle…But a Gender Revolution Lies Ahead #metoo #timesup The floodgates are forever opened Women’s March Applying relentless pressure Gender-Gap Currency Paisley, a German fashion brand, gives women $1.21 “dollar bills” for shopping 2Signals
  17. 17. 18 Bye-bye, Dick and Jane Students at Sweden’s Egalia school says it is a good thing for parents to steer girls toward boy-oriented toys 76% 2Signals
  18. 18. 20 Men’s testosterone levels plummeted Identity Invention Trans Actor Daniela Vega & Virginia Delegate Danica Roem Makeup for men goes mainstream 20+%Millennials describe themselves as gender-fluid in 17 years 17% 2Signals
  19. 19. 21 TomorrowVision: One Gender, Infinite Variations Say good-bye to male vs. female deodorants, razors, clothing – and marketing. 2SHIFT
  20. 20. 23 Create a fluid portfolio beyond pink and blue: Invite your customer into the conversation, to make their own, unfettered choices. Activation Implication Harmonizer Daniel Kaluuya mentions wearing Rihanna’s Fenty Beauty foundation on the Oscars red carpet 2
  21. 21. 24 3 Robo-revolution AI marches in and takes our jobs. How will you serve the new salary-free consumer?
  22. 22. 25 You Will Be Replaced Signals Self-driving cars à -25,000 jobs/month in US – Goldman Sachs 87% of manufacturing job losses due to automation 47% of US jobs will be robo-replaced by 2036 – Oxford University 3
  23. 23. 26 Universal Basic Income Supported by Mark Zuckerberg, Stephen Hawking, Elon Musk; being tested in Finland Education Is No Buffer AI and bots are doctors, lawyers, composers and authors The White-Collar Vanishes Signals Stress soars as consumers struggle to stay viable. 3
  24. 24. 28 Robo-Bartender AI-assisted drinks It’s Enough to Make You Want a Drink Signals 3
  25. 25. 30 Ready Player One reveals our Future Escaping the Anxiety Signals 3
  26. 26. 32 VR Occupies the Jobless Your environment will be customized based on brain activity and machine learning TomorrowVision: Adventures in Altered Reality 3SHIFT
  27. 27. 33 With less money and more free time, consumers need to find Happiness beyond retail therapy. Enter the new Engage-Me Economy. Uplifter Activation Implication 3
  28. 28. 34 •N of 1 •Gender-free •Robo-revolution Make sure you innovate and anticipate their needs! 3 major shifts: The Consumer’s Evolution Is Accelerating
  29. 29. 35 TOMORROW’s consumer? Do you have a question about BrainReserve PopcornBrains Faith Popcorn’s BrainReserve FaithPopcorn.com TWEET @faithpopcorn.com AND I’LL ANSWER YOU TODAY

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