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Your Consumer 2028: 3 Shocking Shifts


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In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.

She will share these emerging Trends:

N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.

Published in: Marketing
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Your Consumer 2028: 3 Shocking Shifts

  1. 1. 3 shocking shifts COPYRIGHT © 2018 A N A B r a n d A c t i v a t i o n | A p r i l 1 7 , 2 0 1 8 © 2018 Your consumer 2028:
  2. 2. 2 If you knew everything about tomorrow, what would you do differently today?
  3. 3. 3 AP•PLIED FU•TUR•ISMAccurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
  4. 4. 4 Our Predictions in the News
  5. 5. 5
  6. 6. 6 + Our IP: 95% Predictive Accuracy
  7. 7. 7 MARKETING will be rocked by 3 SEISMIC SHIFTS coming from the consumer.
  8. 8. 8 N of 1 1 2Gender-free Tracking Tomorrow’s Consumer 3Robo-revolution 3 Seismic shifts
  9. 9. 9 1N of 1 Ultra-Personalization is expected: A new toolkit is needed to survive.
  10. 10. 10 “ “We used to buy ‘One size fits all.’ Increasingly, we believe one size only fits one. – TalentBanker Carolyn Katzin, Founder of the DNA Diet Make It Just For Me Signals Quero: Customized shoe app 1 Habit Nutrition Plan: Food tailored to your DNA Synesthesia: Mood-altering spa treatment from Lush
  11. 11. 12 Pack Up & Go: Personalized surprise vacations Their Wish Is Your Command Wylei customized messaging: Machine learning reinvents personalization Signals 1
  12. 12. 13
  13. 13. 14 The New Immersive Marketing Constantly connected to the Internet, the consumer’s needs and wants stream in real time. How will you deliver? TomorrowVision: Mind reading is here with implanted chips and “neural lace” SHIFT 1
  14. 14. 15 With infinite possibilities, consumers need your support in selectivity. Activation Implication Navigator In the new world of data breaches, consumers need your help navigating between exposure and privacy. Curator 1
  15. 15. 16 2Gender Blenders Welcome to the non-binary world, where you have to get past thinking of people of male or female.
  16. 16. 17 Women Do Battle…But a Gender Revolution Lies Ahead #metoo #timesup The floodgates are forever opened Women’s March Applying relentless pressure Gender-Gap Currency Paisley, a German fashion brand, gives women $1.21 “dollar bills” for shopping 2Signals
  17. 17. 18 Bye-bye, Dick and Jane Students at Sweden’s Egalia school says it is a good thing for parents to steer girls toward boy-oriented toys 76% 2Signals
  18. 18. 20 Men’s testosterone levels plummeted Identity Invention Trans Actor Daniela Vega & Virginia Delegate Danica Roem Makeup for men goes mainstream 20+%Millennials describe themselves as gender-fluid in 17 years 17% 2Signals
  19. 19. 21 TomorrowVision: One Gender, Infinite Variations Say good-bye to male vs. female deodorants, razors, clothing – and marketing. 2SHIFT
  20. 20. 23 Create a fluid portfolio beyond pink and blue: Invite your customer into the conversation, to make their own, unfettered choices. Activation Implication Harmonizer Daniel Kaluuya mentions wearing Rihanna’s Fenty Beauty foundation on the Oscars red carpet 2
  21. 21. 24 3 Robo-revolution AI marches in and takes our jobs. How will you serve the new salary-free consumer?
  22. 22. 25 You Will Be Replaced Signals Self-driving cars à -25,000 jobs/month in US – Goldman Sachs 87% of manufacturing job losses due to automation 47% of US jobs will be robo-replaced by 2036 – Oxford University 3
  23. 23. 26 Universal Basic Income Supported by Mark Zuckerberg, Stephen Hawking, Elon Musk; being tested in Finland Education Is No Buffer AI and bots are doctors, lawyers, composers and authors The White-Collar Vanishes Signals Stress soars as consumers struggle to stay viable. 3
  24. 24. 28 Robo-Bartender AI-assisted drinks It’s Enough to Make You Want a Drink Signals 3
  25. 25. 30 Ready Player One reveals our Future Escaping the Anxiety Signals 3
  26. 26. 32 VR Occupies the Jobless Your environment will be customized based on brain activity and machine learning TomorrowVision: Adventures in Altered Reality 3SHIFT
  27. 27. 33 With less money and more free time, consumers need to find Happiness beyond retail therapy. Enter the new Engage-Me Economy. Uplifter Activation Implication 3
  28. 28. 34 •N of 1 •Gender-free •Robo-revolution Make sure you innovate and anticipate their needs! 3 major shifts: The Consumer’s Evolution Is Accelerating
  29. 29. 35 TOMORROW’s consumer? Do you have a question about BrainReserve PopcornBrains Faith Popcorn’s BrainReserve TWEET AND I’LL ANSWER YOU TODAY