In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.
She will share these emerging Trends:
N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.
MARKETING will be rocked
by 3 SEISMIC SHIFTS coming
from the consumer.
N of 1
Tracking Tomorrow’s Consumer
3 Seismic shifts
1N of 1
Ultra-Personalization is expected:
A new toolkit is needed to survive.
“ “We used to buy
‘One size fits all.’
Increasingly, we believe
one size only fits one.
– TalentBanker Carolyn Katzin,
Founder of the DNA Diet
Make It Just For Me
Habit Nutrition Plan:
Food tailored to your DNA
treatment from Lush
Pack Up & Go:
Personalized surprise vacations
Their Wish Is Your Command
Wylei customized messaging:
Machine learning reinvents personalization
The New Immersive Marketing
Constantly connected to the Internet, the
consumer’s needs and wants stream in
real time. How will you deliver?
Mind reading is here
with implanted chips
and “neural lace”
With infinite possibilities, consumers
need your support in selectivity.
In the new world of data breaches,
consumers need your help navigating
between exposure and privacy.
Welcome to the non-binary world, where
you have to get past thinking of people
of male or female.
Women Do Battle…But a Gender Revolution Lies Ahead
The floodgates are
Paisley, a German fashion brand,
gives women $1.21 “dollar bills”
Bye-bye, Dick and Jane
Sweden’s Egalia school
says it is a good
thing for parents to
steer girls toward
Trans Actor Daniela Vega &
Virginia Delegate Danica Roem
Makeup for men
in 17 years
TomorrowVision: One Gender, Infinite Variations
to male vs. female
clothing – and marketing.
Create a fluid portfolio beyond pink
and blue: Invite your customer into
the conversation, to make their
own, unfettered choices.
Daniel Kaluuya mentions wearing Rihanna’s Fenty
Beauty foundation on the Oscars red carpet
AI marches in and takes our jobs.
How will you serve the new salary-free
You Will Be Replaced
Self-driving cars à
-25,000 jobs/month in US
– Goldman Sachs
87% of manufacturing job
losses due to automation
47% of US jobs
will be robo-replaced by 2036
– Oxford University
Universal Basic Income
Supported by Mark Zuckerberg, Stephen Hawking,
Elon Musk; being tested in Finland
Education Is No Buffer
AI and bots are doctors,
The White-Collar Vanishes
Stress soars as consumers
struggle to stay viable.
It’s Enough to Make You Want a Drink
Ready Player One
reveals our Future
Escaping the Anxiety
VR Occupies the Jobless
Your environment will be
customized based on brain
activity and machine learning
TomorrowVision: Adventures in Altered Reality
With less money and more free time,
consumers need to find Happiness
beyond retail therapy. Enter the new
•N of 1
Make sure you innovate
and anticipate their
3 major shifts:
The Consumer’s Evolution Is Accelerating
Do you have a question about
Faith Popcorn’s BrainReserve
TWEET @faithpopcorn.com AND I’LL ANSWER YOU TODAY