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La Strategia di Marketing Immobiliare più diffusa e Sbagliata.

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La strategia di web marketing immobiliare più diffusa e sbagliata. Scopri quali sono gli errori più comuni e dannosi che può fare una agenzia immobiliare online, e leggi i suggerimenti per migliorare la strategia di web marketing immobiliare. Utile per Agenzie Immobiliari e Costruttori.


Published in: Marketing
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La Strategia di Marketing Immobiliare più diffusa e Sbagliata.

  1. 1. ! LA STRATEGIA 
 DI MARKETING IMMOBILIARE 
 PIU’ DIFFUSA
 E SBAGLIATA. ! ! !
  2. 2. ! BREVE PRESENTAZIONE :-) FRANCESCO BERSANI CONSULENTE DI WEB MARKETING E FORMATORE ! AUTORE DEL LIBRO: “I SEGRETI DEL WEB MARKETING IMMOBILIARE” (FRANCOANGELI) ! !
  3. 3. LA TUA STRATEGIA DI WEB MARKETING E' LA STESSA DEGLI ALTRI?
  4. 4. STEP 1: FATTI QUESTA DOMANDA QUAL E’ LA MIA STRATEGIA?
  5. 5. STEP 2: ADESSO CHIEDITI… QUAL E’ LA LA STRATEGIA DEI CONCORRENTI?
  6. 6. STEP 3: ADESSO RISPONDI ALLA PRIMA DOMANDA LA TUA STRATEGIA E' LA STESSA DEGLI ALTRI?
  7. 7. Sito Web Economico immobiliare.it e Casa.it 
 LA STRATEGIA DI WEB MARKETING PIU’ DIFFUSA 
 FRA LE AGENZIE IMMOBILIARI 
 Postare annunci su Facebook
  8. 8. SE FAI QUELLO CHE FANNO TUTTI CHE RISULTATI 
 SPERI DI OTTENERE?
  9. 9. LA DIPENDENZA DA PORTALE E’ PERICOLOSA QUANDO TE NE ACCORGI E’ TROPPO TARDI…
  10. 10. Se disdici l’abbonamento
 perdi visibilità e contatti Rincaro costante degli abbonamenti PERCHE’ PUNTARE TUTTO SUI PORTALI IMMOBILIARI E’ PERICOLOSO E SBAGLIATO. Forte competizione con le altre agenzie Poche richieste specifiche Non ti differenzi dagli altri Resti nell’ombra e non sfrutti il vero potenziale del web marketing
  11. 11. “Il numero più pericoloso per qualunque azienda è uno. 
 
 Una fonte di traffico, un medium pubblicitario, una pagina web, un prodotto, un venditore, un mezzo per comunicare con i clienti, un business partner importante, un conto in banca, un account commerciale. 
 
 Quando avete una sola di queste cose, qualcuno potrebbe condannarvi a morte, perché non siete i proprietari del vostro business. LORO lo sono. Grande errore”.
 (Dan Kennedy)
  12. 12. ECCO ALCUNI SUGGERIMENTI PER ESPANDERE LA TUA STRATEGIA 
 DI WEB MARKETING ★ Costruisci un Blog e scrivi articoli interessanti 
 per i tuoi clienti potenziali
 ★ Costruisci una lista email e mantieni il contatto inviando messaggi utili e di valore per il tuo target
 ★ Crea la tua pagina sui social (Facebook, Twitter, Google+) e condividi contenuti interessanti per il tuo target
 ★ Intercetta contatti caldi su Google con AdWords o su Facebook grazie agli Ads
 ★ Migliora il tuo sito web per fare in modo che sia in grado di convertire il maggior numero possibile di visite in contatti reali
  13. 13. COME VIENE GESTITO IL BUDGET PUBBLICITARIO DI MOLTE AGENZIE IMMOBILIARI
  14. 14. ECCO COME ANDREBBE GESTITO IL BUDGET DI UNA AGENZIA VINCENTE
  15. 15. “L’unico scopo dell’advertising è ottenere delle vendite. Non deve comunicare il vostro brand. 
 
 Non serve a far conoscere il vostro nome alla gente…quindi trattatelo come se fosse un venditore.”
 (Claude Hopkins 1866-1932)
  16. 16. Vuoi imparare efficaci strategie di web marketing immobiliare per promuoverti online in modo profittevole?
  17. 17. PADOVA, 10/11 APRILE 2014 www.webmarketingimmobiliarelive.it
  18. 18. Siti Immobiliari Efficaci 
 Email per Vendere 
 Pagine Web Persuasive 
 I Siti giusti per promuoversi 
 ARGOMENTI DEL CORSO WMI LIVE 10 E 11 APRILE 2014 webmarketingimmobiliarelive.it Misurare l’advertising 
 Scrivere Annunci Efficaci 
 Il tuo piano di web marketing
  19. 19. 1. COSE SEMPLICI
 FONDAMENTI DEL WMI LIVE 3
  20. 20. 1. COSE SEMPLICI
 FONDAMENTI DEL WMI LIVE 3 
 2. TEORIA + PRATICA
  21. 21. 1. COSE SEMPLICI
 FONDAMENTI DEL WMI LIVE 3 2. TEORIA + PRATICA 
 
 3. CONSULENZA
  22. 22. PADOVA, 10/11 APRILE 2014 www.webmarketingimmobiliarelive.it
  23. 23. UNA SELEZIONE DI ARTICOLI SUL Web Marketing Immobiliare ★Cosa Ho Scoperto sui Siti Immobiliari Grazie ad un Software Gratuito: http://bit.ly/19afe7A 
 ★3 Errori Dannosi per il sito della Tua Agenzia Immobiliare: http://bit.ly/1asRBuR 
 ★Sito web per agenzia immobiliare: ignora queste 3 cose a tuo rischio e pericolo: http://bit.ly/19QpiEY
 ★Marketing Immobiliare Online: l'errore che un'Agenzia non 
 dovrebbe mai commettere: http://bit.ly/14anqpY 
 ★Perché i Portali Immobiliari Sono un Rischio se Costituiscono la 
 Tua Unica Risorsa di Marketing Online: http://bit.ly/13NFffZ 
 ★Perché la Maggioranza delle Agenzie Immobiliari non ha Successo Online: http://bit.ly/19J32O1 
 ★Una Potente Strategia di Web Marketing Immobiliare per 
 Uscire dalla Mischia in 9 Passi: http://bit.ly/16psrNI 
 ★L’Importanza del Marketing nell’Immobiliare: http://bit.ly/16YQDXc 

  24. 24. SEGUIMI facebook.com/bersani.francesco ! google.com/+WebmarketingimmobiliareIT ! twitter.com/just_immobili ! www.webmarketing-immobiliare.com
  25. 25. JUSTIMMOBILI.IT JUSTAGENCY.IT Specialisti in siti web immobiliari Realizziamo siti web
 dal 2001
  26. 26. GRAZIE :-)
 
 Francesco Bersani
 Specialista in Web Marketing Immobiliare

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