If you job is media relations, the people you want to reach are on Twitter. And they are sharing news, yes, but also views, interests, frustrations, and even details like their favorite ice cream flavors. If you want to have a relationship with someone, it starts by understanding what makes them tick and how to make yourself useful for them.

1. @Frank_Strong
www.swordandthescript.com
10 Ways to Use @Twitter
to Earn Media Coverage

3. Advertising
“I’m so
great!”
Public Relations
“He’s so great!”
“He’s so great!”

4. “…an extra unit of media
publicity from a TMO [traditional
media outlet] approximately
generates an additional 894 new
and 403 repeat sales.”

7. N = 300; Source: 2020 JOTW Communications Survey
by Ned’s Job of the Week and Sword and the Script Media
75% of PR pros say media
relations is getting harder.
That’s up from 68% in 2019
and 51% in 2018.

9. If you work in public relations (PR) and
have responsibility for media relations, then
you have in a sense, a professional
obligation to be on Twitter.