When a PR or SEO agency does work for your business, what are they actually doing? Would it embarrass your business? Are you willing to pay for that?

1. If a pitch your agency sends out gets published, would it
embarrass you or business?
How would you know?

2. My name is on the site.
Personalization in pitching goes
a long way.
That lede is relevant to you, but
not to my community
A quick search will show I’ve
never published on a tech
gadget; I’m probably not a good
target
Again, some basic homework will show you I
have on occasion
Poor form to introduce a second CTA
3/4ths of the way into the pitch.
If I’ve ever referenced gambling
on my site, it’s probably been an
analogy.

3. There’s a word that describes such pitches.
Photo credit: Flickr, janet galore, Spam (CC BY-SA 2.0)

4. Is that work you are will to pay for?

5. Sword and the Script Media, LLC
www.swordandthescript.com
Pitching is basic. Your agency should be able to
get that right and do a lot more.
7 PR, Content Marketing and Social Media Services that
Deliver Results

6. Sword and the Script Media, LLC
www.swordandthescript.com
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7. Based in greater Atlanta, Sword and the Script Media, LLC is veteran-owned
public relations agency immersed in the business-to-business (B2B)
marketplace. We focus on building consistent, sustainable and process-driven
programs for PR, content marketing and social media. A defining difference
comes down to our approach – that marketing ought to have utility. This is
because marketing that helps, sells better than marketing that hypes.