Frank Jermusek explains How To Create A Real Estate Marketing Plan

1. How To Create A Real
Estate Marketing Plan
C R E A T E D B Y
F R A N K J E R M U S E K

2. Your marketing plan has everything to do with the
success of your business. When implemented correctly,
you can open doors for yourself and your business. A
successful marketing plan gives agents an advantage
over the competition, generates leads, and makes it
much easier to convert those leads into customers.

3. 1. Create a budget.
What will you spend every month on marketing?
This budget will dictate what types of marketing you will
use.

4. 2. Create a time budget
Marketing can take time and effort. For example, if you’re
going to place signs up on a weekly basis, you need to
commit to a schedule. When are you going to put them up?
Saturdays? Tuesdays? You need to provide consistency to
the market.

5. 3. Pick at least 5 strategies
from the list below.
Don’t put all your eggs in one
basket. For best success, pick at
least 5 strategies from this list:

6. Farming an Area – You simply drive a
series of small neighborhoods in your
target area and look for homes that
show signs of distress.

7. Bandit Signs – Bandit signs are
signs posted in busy intersections.

8. Flyers – Flyers are business size cards
with the same message as a bandit
sign that you place on the windshield
of cars.

9. Door Handle Signs – This is a sign
that you hang on people’s doors with
your message and a call to action

10. Post Cards – Post cards allow you to
display your message in a manner
that the homeowner will see without
having to open an envelope

11. Handwritten Letters – This strategy
also performs the best open and has
the highest conversion rate. This is
because they look more unique and
less like junk or spam mail.

12. Referrals – This strategy is
effective and inexpensive.
You can develop referrals from several sources:
Realtors, mortgage brokers, title agents, contractors, or even
people who work in hardware stores.

13. Networking Events – These events
are great places to meet other
experts and learn from other, more
experienced investors.

14. Social Media - Social media is the
electronic version of networking or
referral marketing.
However, when promoting yourself on social media sites,
like Facebook, it’s important to make sure your posts are
providing value rather than simply promoting yourself.

15. Video Marketing - Video marketing is
an excellent and underutilized
strategy.
It’s inexpensive and doesn’t take much time. You can easily
shoot a cool video on your smartphone at no cost at all!
Why not try some virtual tours?

16. Websites – People love being able to
search for information online.
This way, you are able to contact these potential
customers through newsletters and autoresponders.