A journey through the web looking at how our work influences millions of lives and how our next line of code might change a life.

1. FW
Building for emotion
@frankjwest

2. Frank West
CEO and Founder
@britehire

3. A door slams shut

4. Turn to the internet, looking for help

5. Next door...

6. Turn to the internet, to plan their dreams

7. Life changing events
We consult the internet all the time
Special occassions
Health and fitness
Emergencies
Buying houses
Holidays
Looking for help
JJoobb hhuunnttiinngg
Finding love

8. Adapted from the French word émouvoir
which means "to stir up"
Emotion

9. The ability to understand and share the
feelings of another
Empathy

10. UX: User first
Put the user before the business goals

11. Emotional Design
Don Norman
Visceral level: The first impression
Behavioural level: Usable functionality
Reflective level: The aftertaste

12. Soft eggs

16. More than a picture

17. I want to die

19. FW
Thank you
@frankjwest
@britehire