About I have an overall experience of more than 14 years in e-commerce, digital marketing & Social Media.
Currently I'm DTC E-Commerce Director & Chief Digital Officer at Unilever driving, as a start-up, the 1st e-commerce & CRM brand (and platforms) T.O by Lipton in an omni-channel environment.
Prior to UNILEVER, I was the Head of Social Media at SFR (2nd French telecommunications company) since April 2012, responsible for the entire Social Media strategy and deliver including E-reputation management, e-PR strategies, Social Networks, Social Content, Social-CRM and Customer Care 2.0
Prior to SFR, I've been heading International Digital Marketing & E-CRM at L'OREAL for 10 years.
I was respo...