Scrum Day Europe 2017 Even with great development teams, we sometimes produce mediocre products. Those products might be of excellent technical quality, but do those products solve actual customers’ needs? So what’s worthwhile? Although we try to leave the views of the industrial age behind, and we embrace an Agile paradigm, Scrum is quite often simply applied to manage software development as a linear manufacturing pipeline. Request in, feature out. Hence the question how we can augment from ‘good’ to ‘great’ products? A product or service with an impact. A product that makes a difference in people’s lives. We look at conditions necessary to be able to create products with impact. We discuss what kind of thinking is necessary. We look at some tactics, tools and techniques possible to utilize and adopt within a Scrum context. You will see examples of impact maps, roadmaps and visualizations to integrate customer discovery and learning in your product development flow.

1. Create Products with Impact
July 6th, 2017 - Amsterdam
Frederik Vannieuwenhuyse
@vfrederik
FROM GOOD TO GREAT.
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2. Who’s this guy?
• Frederik Vannieuwenhuyse
• Belgium, 1982
• Married
• 3 kids (boys age 3, 4, 6)
• Co-organiser XP Days Benelux
• Co-organiser Leancamp Brussels
• Meetup organiser Agile Belgium, Lean Startup Belgium
• Playing Lean facilitator (Lean startup)
• Personal mission: transform organisations and the
workplace and bring them into the 21t century, using
modern-day management and leadership.
• Website: http://value-first.be
• Twitter: @vfrederik 2

3. Product development
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http://www.istockphoto.com/be/vectoriel/symbole-de-dessin-de-bâtiment-dusine-équipement-gm469097018-62225172

4. A world of constant
discovery and change
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5. https://www.scrum.org/resources/scrum-framework-poster
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6. What are you defining as „Done“?
Valuable.
Slide by Gunther Verheyen, https://ullizee.files.wordpress.com/2017/06/scrumand-definition-of-done.png
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7. Team vision and discipline over
individuals and interactions
Validated learning over
working software
Customer discovery over
customer collaboration
Initiating change over
responding to change
http://www.startuplessonslearned.com/2010/05/thank-you.html
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8. Guiding principles
http://modernagile.org
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9. Experiment & learn
(rapidly)
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10. Experiment & learn
1. seek out new ideas and
try new things;
2. when trying something
new, do it on a scale that
is survivable;
3. seek out feedback and
learn from your mistakes
as you go along.
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11. Eric Ries
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12. Validated learning is a process in
which one learns by trying out an
initial idea and then measuring it
to validate the effect.
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13. Hypothesis-driven
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14. 14

15. What impact are you
trying to create?
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16. https://www.impactmapping.org
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17. Gojko Adzic
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18. Impact mapping
A mind-map of goals, actors, impacts, and deliverables.
https://www.impactmapping.org
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19. “Why?” “Who?” “How?” “What?”
Impact map
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20. Roadmap.
A plan of action for how a
product or solution evolves
over time.
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21. 21

22. Feature-based & Goal-oriented roadmap
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http://www.romanpichler.com/wp-content/uploads/2015/02/featurevsgoalroadmap-1.png

23. Goal-oriented roadmap
No more (detailed) features on product roadmaps .
Have themes or goals instead!
http://www.romanpichler.com/wp-content/uploads/2013/12/GOProductRoadmap.jpg
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24. Deliver value
continuously
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25. Enterprise flow© Patrick Steyaert, 2017 7
Looking at the whole
UPSTREAM / Demand
DOWNSTREAM / Delivery
Improve capability to better
meet demand1
Understand, shape, anticipate,
and create demand 2
End-to-end flow from suspected to satisfied need!
Align3
Slide by Patrick Steyaert, http://www.okaloa.com
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26. Slide by Patrick Steyaert, http://www.okaloa.com
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27. “Upstream work”
Hypotheses
Options
Assumptions
“Backlog”
Incoming
Research
Concept
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28. Validated
learnings
“Ready
to start”
Backlog
Development flow
Experiment flow
User story
Experiment
“Downstream work”
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“Ready to
start”
Backlog

29. Conditions necessary to
create products with impact
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30. Eliminate the contract game
Shift to a win-win cooperative game.
http://www.mjsorority.com/mj/sorority.nsf/vwLUImageLibrary/frmCMSImageUploader/$FILE/signing-contract.jpg
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31. Multiple roads to take
Plan for variability.
http://www.pxleyes.com/images/users/S/Sarah06/3134/fullsize/4db694c7ead9b.jpg
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32. Empathise with your end-user
Make people awesome.
https://boagworld.com/wp-content/uploads/manual/Empathy%20map.jpg
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33. The Product Owner
An entrepreneur.
Slide by Gunther Verheyen, https://ullizee.files.wordpress.com/2016/02/scrumand-product-owner.png
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34. Team vision and discipline over
individuals and interactions
Validated learning over
working software
Customer discovery over
customer collaboration
Initiating change over
responding to change
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http://www.startuplessonslearned.com/2010/05/thank-you.html