The document provides a proposal for an animated video and additional materials to summarize information about the Origins of Spaces toolbox and its five partner projects. The proposal includes suggestions for a 4-minute animated video, a "rich picture" graphic, and supporting visuals. It outlines objectives, target audiences, communication strategies, budget options, production timelines, and examples of similar past projects.

1. creativeconnection.co.uk
Social Animation &
Film Production Proposal

2. Case Studies
Summary
Proposal
Production
Process
In-depth
Proposal
ContactClientsTestimonials
Timing
Budget Team
Creative
Examples
About
CreativeConnection

3. Summary Proposal

4. Origins of Spaces EU Toolbox
Client
Project
Your Objectives Target Audience Suggested ComsTools
• Produce an animation that can introduce the Origins of Spaces toolbox
and the five partner projects and 'process statements' and summarise the
information to the audience group.
• To engage the audience at a deep level and provide relevant information
to the varying audience group.
• Individuals looking to go into the digital
economy
• local authorities
• anyone online
• 1 x 4 minute animated
video
• Rich Picture
• Visual stills
Suggested Comms Strategy Suggested Team Packages Timing
To create a targeted animation that introduce and summarise the
Origins of Space Toolbox and its five partner projects to help the
audience understand what the toolbox does.
The video could form a rich picture to add an additional element giving a
diversity to the communication tools. This could be used on social media,
on the website and made available to download or made interactive,
printed out to be handed out at conferences, or used in powerpoint
presentations for example. It is an excellent tool for summarising all of
the key points which is available when video may not be.
Additionally, more simplistic visual stills could be taken from the video
content and used as individual pieces for email communications, online,
on social media etc, adding a further element to the communication and
increasing the engagement and reach of the audience.
• Animation Project
Manager with
specific experience
within industry
sector.
• Animation artist
• Digital tracking
and data team
OPTION 1
£5000
OPTION 2
£6000
OPTION 3
£7500
Click for
detailed outline
of packages
Project Confirmation:
November 2016
Project Completion:
by February 2017
Click for outline
of timings
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Your booking in briefYour booking in brief
Fred Garnett

5. In-depth Proposal

6. Your project in detail
Project Considerations Project Strategy
• The animation will be fact based and educational, but
also personal to those watching who need to understand
the information and what it means for them.
• The video will be 4 minutes in length which provides
enough time to get the message across to the audience
group whilst remaining engaging. This could be 30
seconds each for an introduction and summary, with
another 30 seconds each for each process statement for
example.
• A 6-8 week timescale for project deadline is
recommended, which provides time for ideas, approvals
and any amendments without jeopardising the quality of
the final output. This can be considered when deciding a
timeline and throughout the project in order to produce
the most effective and engaging tool for communicating
to this audience.
• The primary target audience group will be anyone
online and more speicifically individuals wanted to get
into the digital economy and local authorities and will be
reached through online and offline channels which
needs to be considered when finalising the storyboards
to produce the most engaging end product for this very
broad audience group.
•
1 x up to4minute animation in a hand drawn style to give a creative and personal touch.
Four minutes will provide plenty of time to get the message across whilst remaining engaging to
the audience. This is a fact based message and so it is important that the output is engaging and
personal to the audience watching, utilising the hand drawn style but also ensuring that the
script and voice over are engaging. As there are five different elements to this, a rich picture
animation in a similar style to the Perinatal Mental Health and Portsmouth Hospitals which
graphically separate different sections whilst bringing the whole picture together as one at the
end. This allows for each individual section or 'process' to be focused on specifically but also
holistically throughout the animation. This then means that each section can be used
individually when discussing each process statement during presentations for example, or to
direct viewers to specific areas on the website. A more creative style using more digital elements
could be used to reflect the digital and online focus whilst also feeling very innovative and
exciting with the creative aspects (such as using different materials and techniques).
It is recommended that the main voice over for the animation be someone within the team who
is involved in the research or someone who is involved in the animation process and who is an
integral part of the team. This provides a professional but also more realistic tone to the animation
which comes across more naturally than an actor, which is important when engaging the
audience. Alternatively, a voice over actor(s) can be provided by CC.
...continued over
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7. Project Considerations Project Strategy
3. A Rich Picture which can be used during meetings or events, printed out in large format as an
additional engagement tool, printed out as flyers to be handed out to local authorities to act as a
reminder of the key information, or available online on the website or social media to look back
on at a later date or downloaded to keep. The image can be made interactive so specific areas are
clickable to find out more information on those sections, for example a link to more information
on each of the five process statements. The rich picture will form part of the animation and can
be seen in Option 2 examples in the case study section. An example that could work very well for
this animation is the Perinatal Mental Health and Portsmouth Hospitals examples. It provides
an excellent tool for making more complex information simpler, but also providing additional
tools for use where the animation cannot be watched for example. It could form part of any
communication tools such as email marketing and provided to all health professionals or the
public to support their understanding.
4. A series of supporting visuals taken from the animation which can be used as standalone
pieces, or edited to work for a Power Point presentation or a report for example to add
consistency to all communication materials. These can also be used across channels such as on
the website, on social media and printed on flyers or posters. They will be a still image taken
from the animation, either characters, text, or whole scenes and edited to work for the purpose. A
good example of different ways of using these can be seen in Option 1 Examples in the case
study section.
It has been proven that engagement with posts on Twitter and Facebook that include an image
or video is drastically improved, therefore if a social media presence was desired, these would act
as an excellent tool to drive awareness of the animation and the information they are providing
to the audience.
Your project in detail
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• A digital marketing campaign could play a key part
of project outputs and success, including email
marketing and social media and offline collateral
such as flyers or posters.

8. Tools Creative Distribution
1 x up to
4 minute
Animation
YouTube, social
media, website,
email marketing
database, events.
It is recommended that the animation end with a question and response mechanism. This will help to begin the
conversation about the information within the animation and its impact when shown to the audience. This could act as an
excellent conversation starter during any engagement events and trigger engaging conversations and feedback from the
audience. The animation could also be made interactive so it is clickable to find out more information when viewing
online, so for example it could link to the website with more information on the Origins of Spaces.
Rich Picture Website, social
media, email
marketing, PR,
and offline
collateral such as
posters.
The rich picture on its own provides a tool that can help visualise more complex topics, in a very simple way that many
different audience groups can understand. However, it could also provide a secondary engagement tool to the animation,
bringing longevity and flexibility to the overall campaign. The animation will help bring the rich picture to life through
movement and the voice over, which is not possible in a stand-alone piece where text heavy imagery is not recommended.
The rich picture can be available for download as a reminder of the key information from the animation and also made
interactive on a landing page or website to link to further information.
Visual
Stills
Website, social
media, email
marketing, PR,
and offline
collateral such
as posters.
The visual stills can be used to create a consistent brand image for any other documentation or materials produced for
this campaign, utilising specific images for each process statement for example, and any offline collateral such as
handouts. They can also be used as further engagement tools to be used on social media, in email marketing and on
any other online or offline channels such as at events. They can provide a summary of key points from the animation
that can be used as a quick reminder or guide to the points being communicated. They can also be used as links to the
animation or also to webpages that provide more information on the specific areas in the images.
Email
Marketing
From client
database
To help with the launch of the animations, visual stills could be sent out via email to the audience group to direct them to
the videos and further information. This will help to build awareness and drive traffic to the videos, increasing ROI and the
education of the audience group. Any key points taken from the animation in visual still format could be used in future as
reminders and informational tools for download.
Project Deliverables
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9. Budget

10. Budget
Package Option 1 Package Option 2 Package Option 3
Option 1 Details
• Up to 3 minute animation
• Visual stills
• Voice over recording TTAL
tOtal: £5000 + VAT
Option 2 Details
• Up to 4 minute animation
• Visual stills
• Voice over recording TTAL
tOtal: £6000 + VAT
Option 3 Details
• Up to 4 minute animation
• Rich Picture
• Visual stills
• Voice over recording TTAL
tOtal: £7500 + VAT
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11. Team

12. Your proposed CreativeConnection
team who will work on your project
include:
tbc
tbc
PROJECT MANAGER
tbc
Your team
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EDITOR tbc

13. Production Process

14. Production Process
Pre-Production During Production Post Production
The first step in the production
process is to decide on an
achievable schedule based on the
commitments of the client and CC.
The team is put together based on
expertise and experience, and also
the preferred style of the artist for
this type of work.
Arguably the most crucial part of
the process is writing the script.
This is usually developed by our in
house script writing team based on
information provided to us by the
client. So key messages that need to
be communicated are important to
think about at this stage.
Once the script has been finalised,
it is then passed on to the artist
who will produce visual storyboards
of how the animation will look, line
by line. This is carefully thought
out to ensure the images clearly
show what needs to be
communicated in the most
engaging format.
Following storyboard sign off, the
animation is filmed in one of our
studios by our artist and filming
team and finally edited together to
form the final video.
Any additional elements such as a
rich picture or visual stills are
provided at this stage ready for
launch.
Once all outputs have been signed
off as complete, CreativeConnection
will support the launch of the
campaign elements by promoting on
the CC social channels and website
and offering strategic advice on the
best way to reach your audience
effectively through varying
channels. Our marketing and
strategy team are experienced in
helping to maximising ROI of all our
video communications and aim to
ensure that each one reaches the
specific goals and targets of the
client, whether that is internal or
external audiences.
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15. Timing

16. An in-depth schedule will be provided by your
CreativeConnection Project Manager as a first step in
the process. The CreativeConnection Project Manager
will book in a call with you to determine a schedule
around your needs and project stakeholder needs.
The schedule will work with the following time
paramaters:
Project Start Date:
Project Completion: Date: by February 2017
Timing
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17. Case Studies

18. Creative / Outputs
– Slide Based Animation with Visual Stills
Overview
The Medical Research Council (MRC) approached
CreativeConnection to provide a video based communication
to explain the grant decision making peer review process
that would help increase transparency and help researchers
understand the process. A simple slide based animation was
used that takes the viewer through the step by step process
of peer review. Simplistic images and headings in bright
colours helped the message appear clearer and more concise,
breaking down the information into smaller and more
understandable sections. A combination on hand drawn
images and placements of images were used to give a diverse
range of movement, mixed with digital elements to give a
more dynamic feel.
This style allowed the MRC to utilise individual images
(Visual Stills) from the video to use across other
communication outputs such as the website and social
media, to represent each of the stages of the process and
visually represent the steps. They are used throughout
the peer review section of the website to direct users to
specific areas, and a more detailed blog post was written to
breakdown the steps using the images as focus points.
This project shows the varying ways of utilising different
elements from an animation, showing greater ROI and
greater engagement with the audience group.
Results
The results have been excellent in meeting the objectives
of simplifying and remaining transparent in the peer
review process to MRC researchers. It has gone beyond the
initial brief in that the images from the animation are used
across the website and social channels, bringing the whole
campaign together. The video has been viewed over 1.5k
times and remains a key tool in communicating the process
to the audience group through its strong presence on the
MRC website and social channels.
Further examples
This type of animation is an excellent tool if a simplistic
but flexible communication tool is desired; where budget
is low but a high standard of delivery output is required to
maximise ROI and reach to the audience group. Further
examples of slide based animation can be viewed in the
online portfolio when clicked on the image below.
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Option 1 Examples
view
view
play
play

19. Creative / Outputs
– Rich Picture style Animated Video
Overview
The first of Kings Fund ‘Alternative Guide’ animations, An
Alternative Guide to the New NHS, was created to explain
the complex structure of the NHS, in a format that could
reach a greater audience, engage the audience, save time
and simplify the content.
The animation used a rich picture format, where the
animation is designed and created to form a large image
which summarises all of the information shown in the
video, into one standalone piece which can be used online,
printed, or shared in meetings, through email or linked to in
reports for example. A PDF copy of the image was provided
to the Kings Fund to upload to the website where users
could download it and keep and/or share. The output was
deliberately not perfect in finish, to represent the status of
the NHS but also to move away from the typical clinical
animation styles used to communicate to this audience group.
The video was launched across all of the Kings Fund social
channels, including Twitter where it has a very strong
following, on the website and YouTube and Vimeo. This
helped make the video accessible to all as it was across
many platforms that the audience group are familiar with.
Secondary to its online launch, the video is also used in
universities to new students to help explain the NHS in a
quick and easy to understand format.
Results
The results were outstanding with over 200K hits over the
various networks for each individual animation and regular
request from individuals within the NHS and outside of the
NHS requesting the final image. The feedback given from
those who viewed the animation series was very positive
with a majority stating that it was the best representation of
the NHS sectors they had ever seen.
Further examples
A Rich Picture animation can bring depth and clarity to a
complex subject and provide an additional element to any
marketing collateral or communications. It help reach an
audience that may not want to spend time watching a video,
or provide a follow up image for those that do. The image
can be utilised for many different channels and works
especially well online. See more examples by clicking on
the image below.
play
play
play
Option 2 Examples
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play

20. Creative / Outputs
– Digital Animation and Social Media Tools
Overview
The WorldWide Tribe and CreativeConnection collaborated
on this project to help raise awareness of some of the
reasons why refugees leave their countries, and the
hardships they face to even cross the border. These true
stories are ones that we often do not see in the mainstream
media but could help to remove some of the stigmata
around refugees. The animation style is fairly new to
CreativeConnection and used more digital formats for the
hand drawn images. This allowed us to create more detailed
images and give more diversity to the editing to create
more dramatic scenes such as the gunfire and explosions.
This style was perfect for telling the stories of these two
families, of their struggle and hope for a better life.
The campaign will be launched in stages, with initial mini
videos produced for the pre-launch to gain momentum and
interest online, along with still images from the videos. A
preview screening organised for peers and selected press
will officially launch the videos to the public and following
that the full launch to the press and the WorldWide Tribe
and CreativeConnection online channels and specifically
designed microsite the day after. This all possible due to the
elements taken from the videos to create additional tools
for social engagement to reach the largest audience group
possible, a crucial part of this campaign for refugees
Results
This campaign will be launched in November 2016
when all elements will be available to view online via the
CreativeConnection website, The WorldWide Tribe website,
and the #WithRefugees microsite which has been specifically
developed for the community of both refugee supporters and
refugees themselves to share their stories and experiences
on a safe platform. The hashtag #withrefugees will be used
throughout the campaign to gather support and bring the
community of supporters together.
The combination of video, imagery and digital elements
like the microsite help to bring this campaign together with
the full support to reach the greatest audience. Additional
to the outputs, a text donation number has been added to
the end of each video and in all online communications to
make the donation process as easy as possible for viewers.
This is particularly effective due to the popularity of using
mobile devices to look on social channels such as Facebook
and YouTube, two key channels for this camapign.
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Option 3 Examples

21. Creative Examples

22. Creative Examples
Character Animation 2D
Social Media Shorts
Digital
Fine Line Animation 2D
Material Asthetics
Claymation
Stop Frame / Live
Rich Picture
Whiteboard Infomercial
Mixed Media
Documentary
play play
play
play
play
play
play
play
play
play
play
play
more Creative Examples contents page

23. About CreativeConnection

24. What we do
At CreativeConnection your needs
are at the heart of what we do.
Our processes are simple and
effective working closely with you
to create strategies for success.
Our services mix offers you
creativity combined with social
media strategy and digital
marketing all of which are essential
in today’s competitive market.
Check out our Video Reel
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25. How we do it
Graphic
Facilitation /
Digital Graphics
For your event,
meeting or
workshop needs
we offer Visual
Minutes and Digital
Minutes also knows
as graphic
facilitation or
scribing.
For your internal
and external
marketing needs
and Instagram’s
and interactive
infographics or rich
picture needs.
For your digital
conversion needs
we offer social
media marketing,
Instagram and
mobile marketing
strategy and digital
website and mobile
platform design and
development.
For your
communication,
social media
and mobile
campaign needs
and corporate
and commercial
animation and film
production needs.
For your internal
communication,
team building and
business strategy
needs we offer
executive coaching
and consultancy
services including
creatively innovative
Away Days.
Animation and
Film Production
Consultancy,
Coaching and
Away Days
Graphic Design
and Marketing
Communication
Digital Marketing
Planning Design
and Development
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26. Who we are
We are an award winning
collective and talented mix of
individuals who want to inspire
and delight you by developing
your and our ideas into greatness.
We want to achieve the best
outcome possible for your project
and do so with a smile on our face
and a skip in our step.
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27. Client Testimonials

28. Testimonials
Many thanks for all your tremendous effort and amazing
flexibility! I appreciate this was far from straight
forward and really admire your ability to solve all of the
interesting challenges along the way and to do so with
such good humour .
Stephanie Daniels, Astra Zeneca
Think you guys nailed it. Thank you for doing it so
quickly. We greatly appreciate it. We launched the
animation and it’s had universal appreciation and praise.
You guys did amazing!!!!
Adam Schair, Thomson Reuters
WaterAid’s internal film team decided upon animation
for the film as we wanted to create something innovative,
creative and a bit different to the commonly used ‘talking
heads,’ corporate feel that recruitment films can have.
We thought that by using animation we could build a
diverse picture of places we work in and the people who
work for us. Also, we wanted the film to appeal to a global
audience and felt animation might be the most engaging
way forward. CreativeConnection seemed to understand
exactly what we were after and sent through a great range
of creative concepts for us to choose from. By adding
‘splashes’ of the brand colours throughout the film we
subtly reinforced our brand, in a different way to our usual
creative and film work. The ‘live’ feeling of having the
hand ‘drawing’ as you watch helped to engage and pull in
viewers when we gathered feedback at different stages of
the creative.
Catherine Feltham, Film Producer, WaterAid
Also wanted to let you know that we’ve started to receive
feedback from the animation and it’s all fantastic – our staff
love it! I’ve copied a few quotes below. Many thanks once
again for all of your hard work on this. “Great job! Easily
the most articulate description of what we’re up to and why
[…] it’s absolutely brill, great work! “Great animated video.
Simple but straightforward with a clear message!!” “Just a
small note to say the video was excellent clear and engaging-
congratulations to the team who developed this.
“I loved the animation about a new start on the intranet.
This was very effective to me as a visual person. I think this
video is absolutely fantastic,
it clearly illustrates what has and what is going to be
happening.
It’s really easy to follow and easy to understand.
It’s also great to see something visual, marvellous idea.”
Lyndsey Melling, Communications Director, CQC
I wanted to let you know that we have had an
overwhelming response to the animation that you created
for us. It has been praised not just for the illustration of
liaison psychiatry but also for destigmatising mental
health services and we’ve had a request from NHS
Choices to host in on their website as well as the Royal
College of Psychiatrists and the College of Emergency
Medicine.
Steve Reid, Liaison Psychiatry
Thanks again for the fantastic animations. Our wider
project The Herodotus Debate recently came first in the
CAGR final project awards in Oxford, and the animations
went down really well (they got a special mention by Paul
Cartlege of Cambridge who was the judge). Thanks once
again to you all for taking on the project on such generous
terms and making a spectacular end-product. I look forward
to more projects with you all and with CC!
Anthony Ellis, Cambridge University
I thought you might like to know that the response has
already been extremely positive and encouraging. The
nursing regulator, the Nursing and Midwifery Council,
has agreed to promote it to all nurses and midwives on the
register (c 670,000) – this is fantastic news for us, and what
we had wished for. So once again, a big thanks to all those
people involved on your team, and to the animator, for your
creativity, efficiency, and above all for your patience given
this is the first time we have done something like this!
Gary Bell, Senior Editor, Specialist Journals, RCNi
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29. Clients

30. Clients
Astra Zeneca – UK
Siemens – UK
EFPIA – Brussels
Barclays – UK
Royal Bank of Scotland
– UK
Citibank – UK
Pepsi Cola – Dubai
Nestle – Dubai
Kraft – UK Europe
Tesco – UK
Ted Baker – UK
BBC – UK
Lush – UK
Boots – UK
Google – UK
MOD – UK
Johnson Controls – UK
DELL – Europe
AXIOM – UK
Ffizer – UK
CRBE – UK Denmark
Rolls Royce – UK USA
Mckinsey – Dubai
Danshell – UK
MEFMA – Dubai
Davinci – Dubai
Knowledgee – Dubai
Serendipity – Dubai
London Speakers Bureau
– UK, Malyasia, Dubai
Bristol and West – UK
UBM – UK
The Kings Fund – UK
The Cabot Institute – UK
NHS – UK
Baycrest – Canada
Dansak – UK
GreeneKing – UK
OECD – Europe
Direct Line – UK
Ogilvy – UK
Marie Curie – UK
BILD –UK
Royal College of
Physicians –UK
Liaison Psychiatry – UK
North Middlesex
University – UK
Birmingham University
– UK
Cambridge University
Revensbourne – UK
Oxford University – UK
Cambridge University –
UK
BETT – UK
BUDD – UK
DELL – UK Europe
Unilever – UK Europe
NSPCC – UK
Roche – UK
Chanel 4 – UK
Wateraid – UK
Capita – UK USA
Thompson Reuters – UK
USA
Neopost – UK
BUPA – UK

31. Contact

32. Contact
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Graphic Facilitation,
Illustration and
Design:
0782 70 13 191
Infographics and
Rich Picture projects:
0782 70 13 191
Digital, Social Media,
Animation and Film:
0792 05 38 666
Coaching,
Consultancy, Training
and Away Days:
0792 05 38 666
Email: info@creativeconnection.co.uk