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Copyright © 2013 
Fredrickson Communications 
Joyce LaseckeJanuary 28, 2014 
WhatMatters 
Fredrickson Communications
Copyright © 2013 
Fredrickson Communications 
2 
Professionalskills and experience 
Interpersonal skills 
Ability to representFredrickson 
Versatilityand flexibility
Copyright © 2013 
Fredrickson Communications 
3 
ExperienceinWorkplace Learning
Copyright © 2013 
Fredrickson Communications 
4 
Professional Skills 
• 
Instructional design—objectives, methods, delivery, evaluation 
• 
Content development—writing, editing, structure, design 
• 
Project team skills—estimating, planning, status reporting, facilitating meetings 
• 
Proficiency with tools of the trade—Articulate Studio, Articulate Storyline, Adobe Captivate, multimedia tools 
• 
Understanding and use of profession’s principles and terms 
• 
Familiarity with gurus and trends in the field
Copyright © 2013 
Fredrickson Communications 
5 
Consulting Skills 
• 
Attentive listener and great interviewer 
• 
Resourceful—researches before asking without wasting time 
• 
Assertive yet approachable 
• 
Curious about the big picture 
• 
Able to make suggestions and recommendations 
• 
Routinely asks about business objectives 
• 
Identifies audience, purpose, scope 
• 
Asks client about their expectations and preferences, and adapts to them
Copyright © 2013 
Fredrickson Communications 
6 
Specific Skills & Experience 
• 
Writing from scratch 
• 
Working within a budget of hours 
• 
Working on a project when you are not a SME 
• 
Dedicated full-time to project 
• 
Gathered information from SMEs 
• 
Had others review work; reconciled review comments
Copyright © 2013 
Fredrickson Communications 
7 
InterpersonalSkills
Copyright © 2013 
Fredrickson Communications 
8 
Interpersonal Skills 
Accountability 
Communication 
Conflict Management 
Responsibility 
Flexibility 
Listening 
Problem solving 
Relationship management 
Self-awareness 
Self-management 
Appreciative
Copyright © 2013 
Fredrickson Communications 
9 
Versatility
Copyright © 2013 
Fredrickson Communications 
10 
Versatility 
• 
Project roles—project manager, web develop, visual designer 
• 
Special expertise—measurement and evaluation, interactivity design, user research 
• 
Subject areas—leadership, sales, software, product knowledge 
• 
Media arts—illustration, narration, acting, musical composition and performance 
• 
Deliverables—eLearning, VILT, ILT, podcasts, presentations, job aids
Copyright © 2013 
Fredrickson Communications 
11 
Ability to Represent Fredrickson
Copyright © 2013 
Fredrickson Communications 
12 
Knowledge about Us 
• 
Service areas and deliverables 
• 
Skills and people within the company 
• 
Key clients and projects 
• 
Types of initiatives we’ve helped with 
• 
Publications, peer groups, community involvement
Copyright © 2013 
Fredrickson Communications 
13 
Demonstrate Core Values 
• 
We are a joy to work with 
• 
We do what we say we will do 
• 
We anticipate needs and obstacles to limit surprises 
• 
We are passionate about learning 
• 
We make sure everyone wins
Copyright © 2013 
Fredrickson Communications 
14 
Hub Activities 
• 
Active in one or more professional organizations 
• 
Active on LinkedIn 
• 
Blogs regularly 
• 
Refers prospective employees

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Fredrickson Communications slide share

  • 1. Copyright © 2013 Fredrickson Communications Joyce LaseckeJanuary 28, 2014 WhatMatters Fredrickson Communications
  • 2. Copyright © 2013 Fredrickson Communications 2 Professionalskills and experience Interpersonal skills Ability to representFredrickson Versatilityand flexibility
  • 3. Copyright © 2013 Fredrickson Communications 3 ExperienceinWorkplace Learning
  • 4. Copyright © 2013 Fredrickson Communications 4 Professional Skills • Instructional design—objectives, methods, delivery, evaluation • Content development—writing, editing, structure, design • Project team skills—estimating, planning, status reporting, facilitating meetings • Proficiency with tools of the trade—Articulate Studio, Articulate Storyline, Adobe Captivate, multimedia tools • Understanding and use of profession’s principles and terms • Familiarity with gurus and trends in the field
  • 5. Copyright © 2013 Fredrickson Communications 5 Consulting Skills • Attentive listener and great interviewer • Resourceful—researches before asking without wasting time • Assertive yet approachable • Curious about the big picture • Able to make suggestions and recommendations • Routinely asks about business objectives • Identifies audience, purpose, scope • Asks client about their expectations and preferences, and adapts to them
  • 6. Copyright © 2013 Fredrickson Communications 6 Specific Skills & Experience • Writing from scratch • Working within a budget of hours • Working on a project when you are not a SME • Dedicated full-time to project • Gathered information from SMEs • Had others review work; reconciled review comments
  • 7. Copyright © 2013 Fredrickson Communications 7 InterpersonalSkills
  • 8. Copyright © 2013 Fredrickson Communications 8 Interpersonal Skills Accountability Communication Conflict Management Responsibility Flexibility Listening Problem solving Relationship management Self-awareness Self-management Appreciative
  • 9. Copyright © 2013 Fredrickson Communications 9 Versatility
  • 10. Copyright © 2013 Fredrickson Communications 10 Versatility • Project roles—project manager, web develop, visual designer • Special expertise—measurement and evaluation, interactivity design, user research • Subject areas—leadership, sales, software, product knowledge • Media arts—illustration, narration, acting, musical composition and performance • Deliverables—eLearning, VILT, ILT, podcasts, presentations, job aids
  • 11. Copyright © 2013 Fredrickson Communications 11 Ability to Represent Fredrickson
  • 12. Copyright © 2013 Fredrickson Communications 12 Knowledge about Us • Service areas and deliverables • Skills and people within the company • Key clients and projects • Types of initiatives we’ve helped with • Publications, peer groups, community involvement
  • 13. Copyright © 2013 Fredrickson Communications 13 Demonstrate Core Values • We are a joy to work with • We do what we say we will do • We anticipate needs and obstacles to limit surprises • We are passionate about learning • We make sure everyone wins
  • 14. Copyright © 2013 Fredrickson Communications 14 Hub Activities • Active in one or more professional organizations • Active on LinkedIn • Blogs regularly • Refers prospective employees