Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
62. Slack
Google Search Console reports 3 additional crawl errors on sitename.co.uk
[keyword 27] has dropped from #3 to no rank
http://www.sitename.co.uk/landing-page-27 has dropped from Google's index
64. Image Credits
Start with an audit: https://stocksnap.io/photo/JVSII4KCCK
Reach an acceptable level of technical compliance https://www.pexels.com/photo/mathematics-
colorful-game- color-19677/
Things change http://cubercritic.com/product/rubiks-cube-review/
Our job isn’t done https://pixabay.com/en/tub-palio-race-river-water-remo-114349/
How long https://www.pexels.com/photo/black-round-analog-wall-clock-121734/
Fix: Googlebot
Request Google recrawl the pages: https://static.pexels.com/photos/262272/pexels-photo-
262272.jpeg
Check everything: https://pixabay.com/en/fear-fright-horror-frightened-1172407/
Behaving like a user = new problems: https://www.youtube.com/watch?v=fsF7enQY8uI
Fix – Tidy SERPs: https://pixabay.com/en/lego-legomaennchen-males-workers-568039/
Google Data Studio: http://searchengineland.com/figz/wp-content/seloads/2017/02/google-data-
studio-google-search-console-report.png
Vigilance pays: https://www.pexels.com/photo/brown-hawk-on-focus-photo-162354/