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A Conversation about Twitter
      in 140 characters or less


  to tweet       or   not to tweet




       Part Five: Twitter Tools
I’ve finally tested
Twitter, but it seems
  pretty basic and
    unorganized

Meet Twitter Tom
There are some useful
 tools to simplify &
 enrich your Twitter
     experience!

         Meet Twitter Tina
I’ve heard about some of these
   Twitter tools, but I’ve always
wondered, do we really need more
              tools?
Well, because Twitter is such a raw
communication platform, additional
  tools have been developed as
        extensions to meet
        your specific needs
By selecting the right tools for your
strategy, Twitter becomes more user-
           friendly for you!
How so, and what sort of needs are
        you talking about?
For example, filter incoming tweets,
 shorten URLs, attach rich media,
schedule tweets, and manage users
         and accounts ...
@Tina @Tom
 ... integrate with your other social
media channels, search for businesses
         and influencers, update
         via your mobile device
Whoa!
But let’s simplify all this by reviewing
  key types of tools & providing
examples that almost everyone can
         use and benefit from
First and foremost, get a Twitter
client that simplifies and manages
     your Twitter interactions!
Wait, how does adding another
 Twitter client app simplify
         interactions?
Depending on the quantity and
activity of followers, you could drown
in an unorganized stream of hundreds
 of messages on the Twitter web app
Many of the Twitter clients can help
    you manage your tweets by
organizing, filtering, and categorizing
           your messages
Hmmm, give me an example...
TweetDeck lets you divide your
tweets into easy-to-see groups, and
 keep a running stream of a Twitter
           search term
             find more
It also allows you to easily embed
images, shorten URLs, send direct
     messages and much more
There are other Twitter clients that
 have additional functionality to help
you add relevant and rich content to
             your tweets
What if I just want to do some basic
stuff, like share links to cool articles
             and web apps?
You can use URL shorteners like
bitly or tinyurl that make it really
      easy to share short links
             find more
If you want to do even more, there
 are also clients like TwitPic that
 allow you to easily add rich media
              find more
Makes sense. You also mentioned
integrating Twitter with my website,
   blogs, etc. How do I do that?
@Tina @Tom
Twitterfeed can help with that
Integration is important and tools
such as twitterfeed automatically
  tweet updates about your other
           online activity
              find more
Yeah, I wouldn’t have time to sit at my
desk and duplicate everything I do on
   other social media channels, so
       automating sounds useful!
It can help but do not overdo it and
remember to maintain a personal and
   authentic touch in all that you do
You don’t want people feeling like
   they are talking to a robot!
But scheduling your tweets, or
thoughts, with applications such as
TweetLater and CoTweet is
  much like scheduling blog posts
             find more
I like that. I can see how scheduling
 thoughtful tweets could save time
while not overwhelming my contacts
     with all my thoughts at once
That’s right!
An automated approach to tweeting
  makes it seem easier... Now if you
   could only make it automatically
identify and follow interesting people
There’s a tool for that, but be careful
with automation & scheduling. Being
present & responsive in real-time is
    what makes Twitter unique
And, instead of automating who you
follow, you can be more selective by
      using a Twitter directory
A directory?
Like Twitter yellow pages?
Yes, you can use Twitter directories
  like Twellow to help find the
     people you are looking for
             find more
But once you find people of interest,
are there ways to distinguish among
     them to know who I really
          want to follow?
Using tools such as TwitScan and
Twinfluence can provide statistics
    that might help you decide
             find more
You can even use these applications
to take a look at how you and your
  tweets are being received in the
            twittersphere
I can see how using these tools
makes Twitter an even more powerful
        social media channel
@Tina @Tom
Tools have certainly improved the
effectiveness of my Twitter usage!
Me too! Now, if I remember
correctly, you were concerned about
sitting at your desk all day monitoring
                Twitter?
Yeah, I’m on the go all the time so it’s
tough to set aside time for something
             new like this
Well, don’t feel confined to your desk
   just because you want to stay
 connected on the twittersphere.
   Take Twitter with you instead!
You can use Twitterberry or
Tweetstack or Twitterfon... or
 hundreds of other apps to make
   Twitter mobile and connect
       anytime, anywhere!
            find more
It sounds like there’s a tool for
everything...and maybe even too
           many tools!
Open platforms bring a lot of players.
If you can think of a tool, it’s probably
           already out there
So how do I figure out which Twitter
  tools are going to work for me?
Check out application review sites
 like Web2Review.com or ask the
    twittersphere for their input
        See Big List of Tools
You know what, I actually have
learned a lot through our five
        conversations
I have learned what Twitter is, why I
should join, what’s in it for business, 7
 strategies, and the scoop on Twitter
                  tools
Questions and conversations are the
basis for knowledge! Hence the value
     in Twitter conversations and
    searching Twitter for answers
This has been a valuable 2-way
conversation... but I’m not 100%
           convinced...
There is still one major thing I don’t
             understand...
When I look at other Twitter
  streams, I only see one-way
  conversations and it makes
everything seem out of context!
Yeah, sometimes a Twitter page may
 make someone look self-centered
 since conversations occur across
    published Twitter accounts
Exactly, that’s what makes it seem so
            out of context!
That’s why it’s so important to try
Twitter yourself since you are the
only one who can easily read your
    own 2-way conversations
By observation alone, it’s hard to see
 the value of a 1-way conversation;
    you need to engage in 2-way
 conversations to fully understand
OK, well, thanks for validating one of
  the problems and clarifying my
            understanding
Sure, a lot can happen in a
conversation of 140 characters or
    less, even our educational
            conversation
Now that I am educated, I can no
longer deny its purpose and use, but I
am still entertaining whether it’s right
                 for me
I can definitely see how Twitter is not
  simply a technology fad, rather it is
   about the power of the people &
       networks I can discover
You do understand and I look
forward to following your tweets
     when you give it a try
@ Tina,
Thanks for the continued reminder
No problem. If you ever have more
 questions, we are never more than
just a tweet away @freshconsulting
5 PART Twitter educational series by the team at:




ALL RIGHTS RESERVED
contact us for your business use
Authors
@jeffdance
@syamaguchi
@brentdance
@joshdance
FreshConsulting.com 1.877.56 FRESH

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Part Five - A Conversation About Twitter

  • 1. A Conversation about Twitter in 140 characters or less to tweet or not to tweet Part Five: Twitter Tools
  • 2. I’ve finally tested Twitter, but it seems pretty basic and unorganized Meet Twitter Tom
  • 3. There are some useful tools to simplify & enrich your Twitter experience! Meet Twitter Tina
  • 4. I’ve heard about some of these Twitter tools, but I’ve always wondered, do we really need more tools?
  • 5. Well, because Twitter is such a raw communication platform, additional tools have been developed as extensions to meet your specific needs
  • 6. By selecting the right tools for your strategy, Twitter becomes more user- friendly for you!
  • 7. How so, and what sort of needs are you talking about?
  • 8. For example, filter incoming tweets, shorten URLs, attach rich media, schedule tweets, and manage users and accounts ...
  • 9. @Tina @Tom ... integrate with your other social media channels, search for businesses and influencers, update via your mobile device
  • 10. Whoa!
  • 11. But let’s simplify all this by reviewing key types of tools & providing examples that almost everyone can use and benefit from
  • 12. First and foremost, get a Twitter client that simplifies and manages your Twitter interactions!
  • 13. Wait, how does adding another Twitter client app simplify interactions?
  • 14. Depending on the quantity and activity of followers, you could drown in an unorganized stream of hundreds of messages on the Twitter web app
  • 15. Many of the Twitter clients can help you manage your tweets by organizing, filtering, and categorizing your messages
  • 16. Hmmm, give me an example...
  • 17. TweetDeck lets you divide your tweets into easy-to-see groups, and keep a running stream of a Twitter search term find more
  • 18. It also allows you to easily embed images, shorten URLs, send direct messages and much more
  • 19. There are other Twitter clients that have additional functionality to help you add relevant and rich content to your tweets
  • 20. What if I just want to do some basic stuff, like share links to cool articles and web apps?
  • 21. You can use URL shorteners like bitly or tinyurl that make it really easy to share short links find more
  • 22. If you want to do even more, there are also clients like TwitPic that allow you to easily add rich media find more
  • 23. Makes sense. You also mentioned integrating Twitter with my website, blogs, etc. How do I do that?
  • 24. @Tina @Tom Twitterfeed can help with that
  • 25. Integration is important and tools such as twitterfeed automatically tweet updates about your other online activity find more
  • 26. Yeah, I wouldn’t have time to sit at my desk and duplicate everything I do on other social media channels, so automating sounds useful!
  • 27. It can help but do not overdo it and remember to maintain a personal and authentic touch in all that you do
  • 28. You don’t want people feeling like they are talking to a robot!
  • 29. But scheduling your tweets, or thoughts, with applications such as TweetLater and CoTweet is much like scheduling blog posts find more
  • 30. I like that. I can see how scheduling thoughtful tweets could save time while not overwhelming my contacts with all my thoughts at once
  • 32. An automated approach to tweeting makes it seem easier... Now if you could only make it automatically identify and follow interesting people
  • 33. There’s a tool for that, but be careful with automation & scheduling. Being present & responsive in real-time is what makes Twitter unique
  • 34. And, instead of automating who you follow, you can be more selective by using a Twitter directory
  • 35. A directory? Like Twitter yellow pages?
  • 36. Yes, you can use Twitter directories like Twellow to help find the people you are looking for find more
  • 37. But once you find people of interest, are there ways to distinguish among them to know who I really want to follow?
  • 38. Using tools such as TwitScan and Twinfluence can provide statistics that might help you decide find more
  • 39. You can even use these applications to take a look at how you and your tweets are being received in the twittersphere
  • 40. I can see how using these tools makes Twitter an even more powerful social media channel
  • 41. @Tina @Tom Tools have certainly improved the effectiveness of my Twitter usage!
  • 42. Me too! Now, if I remember correctly, you were concerned about sitting at your desk all day monitoring Twitter?
  • 43. Yeah, I’m on the go all the time so it’s tough to set aside time for something new like this
  • 44. Well, don’t feel confined to your desk just because you want to stay connected on the twittersphere. Take Twitter with you instead!
  • 45. You can use Twitterberry or Tweetstack or Twitterfon... or hundreds of other apps to make Twitter mobile and connect anytime, anywhere! find more
  • 46. It sounds like there’s a tool for everything...and maybe even too many tools!
  • 47. Open platforms bring a lot of players. If you can think of a tool, it’s probably already out there
  • 48. So how do I figure out which Twitter tools are going to work for me?
  • 49. Check out application review sites like Web2Review.com or ask the twittersphere for their input See Big List of Tools
  • 50. You know what, I actually have learned a lot through our five conversations
  • 51. I have learned what Twitter is, why I should join, what’s in it for business, 7 strategies, and the scoop on Twitter tools
  • 52. Questions and conversations are the basis for knowledge! Hence the value in Twitter conversations and searching Twitter for answers
  • 53. This has been a valuable 2-way conversation... but I’m not 100% convinced...
  • 54. There is still one major thing I don’t understand...
  • 55. When I look at other Twitter streams, I only see one-way conversations and it makes everything seem out of context!
  • 56. Yeah, sometimes a Twitter page may make someone look self-centered since conversations occur across published Twitter accounts
  • 57. Exactly, that’s what makes it seem so out of context!
  • 58. That’s why it’s so important to try Twitter yourself since you are the only one who can easily read your own 2-way conversations
  • 59. By observation alone, it’s hard to see the value of a 1-way conversation; you need to engage in 2-way conversations to fully understand
  • 60. OK, well, thanks for validating one of the problems and clarifying my understanding
  • 61. Sure, a lot can happen in a conversation of 140 characters or less, even our educational conversation
  • 62. Now that I am educated, I can no longer deny its purpose and use, but I am still entertaining whether it’s right for me
  • 63. I can definitely see how Twitter is not simply a technology fad, rather it is about the power of the people & networks I can discover
  • 64. You do understand and I look forward to following your tweets when you give it a try
  • 65. @ Tina, Thanks for the continued reminder
  • 66. No problem. If you ever have more questions, we are never more than just a tweet away @freshconsulting
  • 67. 5 PART Twitter educational series by the team at: ALL RIGHTS RESERVED contact us for your business use Authors @jeffdance @syamaguchi @brentdance @joshdance FreshConsulting.com 1.877.56 FRESH

Editor's Notes

  1. Topic Title Slide- Indroduction