Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
4. It’s about a new easy Websites
Art
way for everyone Presentations
Docs
to express and Blogs Wikis Videos
Slideshows
Discussions
create Groups
Reviews Microblogs
Social Networks
Communities Apps Forums
by Fresh Consulting
6. expanding your Family
sphere of Influence. My Ratings My Apps
My Art My Videos My Articles
Friend My Books My Presentations
My Ratings My Bookmarks
My Reviews My Slideshows
My Websites My Blogs Employees
My Wikis
YOU My Profiles
My Groups My Comments
My Communities My Discussions
My Social Networks My Microblogs
My Events My Photos My Docs
Management My Tags My Music
Customers
7. You don’t need approval to object,
advocate, discuss, share, or opine
I think I have opinions
therefore I tweet therefore I blog
I have friends I have interests
therefore I connect therefore I engage
by Fresh Consulting
9. The new media is social media: user
generated content designed to share
Button served 20 B times / month
10. and it is supporting a new kind of
trust
Trust Peers
90%
Word of Mouth
67.5% 83%
45%
Corporate or
Product
Advertising
22.5%
22% *age 25-34
0%
11. Unlimited distributions channels are
providing a new way to consume
The “Long Tail” of media consumption
Popular Media Unlimited Media
Providers from limited Providers from unlimited
distribution channels distribution channels
(less trust) (more trust)
i.e. 133 Million Blogs tracked on Technorati alone
12. creating a new way to buy where
we rely heavily on real reviews
13. requiring a new way to sell via main
-stream and niche online channels
Case Study: Joffrey’s Coffey outreach to 1500+ bloggers
14. Social media can have significant
influence in unprecedented ways
Obama would not have won without internet
Obama McCain
500000 150000 900000
375000 112500 675000
250000 75000 450000
125000 37500 225000
0 0 0
Blog Mentions Twitter Followers MySpace Friends
15. because the new web is a web of
connected people, not just pages
Management
Friends
Family
Employees
Co-Workers
You
Customers
27. 200 M People are on Facebook,
making it the 5th largest country
200 M People are on Facebook, which
would make it the 5th largest country
Country Population
China ~ 1.3 B
India ~ 1.2 B
US ~ 300 M
Indonesia ~ 240 M
Facebook ~ 200 M
Brazil ~190 M
Pakistan ~ 165 M
Bangledash ~ 162 M
28. 30 M+ Business users and 500,000
CEOs are connected on Linkedin
29. ~10M users are sharing millions of
micro messages a day on Twitter
“Yes, CEOs should
Facebook and Twitter”
Forbes
March 11, 2009
40. Connect with us to continue the
conversation
• We comprehensively track social media channels
• We build social media marketing plans
• We educate others on social media
• We have 1000+ social media examples
• Call us at 206.801.0961
• Email us at team@freshconsulting.com
• Follow us at twitter.com/freshconsulting
• Join us on...
• Facebook - freshconsulting.com/facebook
• LinkedIn - freshconsulting.com/linkedin
41. References
Statistic Source
133 M Blogs indexed by Technorati http://technorati.com/blogging/state-of-the-blogosphere/
Wikipedia statistics http://socialmediastatistics.wikidot.com/
75% of internet users use social media http://www.adweek.com/aw/content_display/news/digital/e3icc3b73373ecfd4
Edelman Trust Statistics http://www.edelman.co.uk/trustbarometer
McCain vs. Obama social media statistics http://www.readwriteweb.com/archives/social_media_obama_mccain_comp
Share Button served 20B X / month http://www.addthis.com/
160,000 active contributors on Wikipedia http://socialmediastatistics.wikidot.com/
Joffreyʼs Coffee case study http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-
276% fastest growing demographic http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-re
Social Networking more popular than email http://mashable.com/2009/03/09/social-networking-more-popular-than-emai
1 M networks on Ning http://blog.ning.com/2009/04/one-million-social-networks-on-ning.html
Facebook over 200 million http://blog.facebook.com/blog.php?post=72353897130
Twitter ~10M users http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-op
LinkedIn 30M + http://news.cnet.com/8301-1023_3-10073601-93.html
42. Picture Sources
Picture Source
Wave Surfing at Pipeline Hawaii image http://stasy.org/0000770/
Da Vinci Vitruve http://commons.wikimedia.org/wiki/File:Da_Vinci_Vitruve_Luc_Viatour.jpg
Website screenshots Directly from the website home pages
All other images http://www.istockphoto.com