Newsjacking to Grow your Business Now!

Editor's Notes

1. Newsjacking To Grow Your Business Now! by David Meerman Scott founder of the Newsjacking movement
2. Newsjacking: “The art and science of injecting your ideas into a breaking news story to get media attention, generate sales leads and grow your business!”
3. Real-Time Journalism Needs Newsjackers!!
4. The New York Times news room circa 1942
5. CNN news room circa 2015
6. Today, news gathering happens in real time, and it can include quotes from anyone who steps forward quickly with credible input.
7. Today’s real-time news environment creates a fierce and desperate hunger by reporters for credible sources to quote in their breaking news stories.
8. Most corporate PR departments don’t operate in real time.
9. The Newsjacker’s Goal: Own the Second Paragraph
10. First paragraph of a news story is basic facts: Who / what / when / where
11. Second paragraph is WHY : This is where experts are quoted - the newsjackers goal
12. If you are clever enough to react to breaking news very quickly, providing credible second-paragraph content in a blog post, tweet, or media alert that features the keyword of the moment, you may be rewarded with a bonanza of media attention.
13. London Fire Brigade
14. The London Fire Brigade newsjacked an incendiary event fueled by A-list celebrity heroism.
15. Kate Winslet saves Richard Branson’s Mum
16. The London Fire Brigade Newsjacks the story
17. Tons of Media Exposure!!
18. 1,787 Mainstream media stories!!
19. You can achieve similar success!
20. What’s new is that today almost anyone can newsjack, even you… if - and only if – you follow the news and react in real time.
21. Get media attention. With little effort!
22. Generate sales leads and add new customers. For free!
23. Grow your business. Faster than ever!
24. And besides that, Newsjacking is fun!
25. The traditional PR model no longer works the way it used to.
26. The Rules have Changed
27. Newsjacking is powerful. But only when executed in real time.
28. Newsjacking favors quick, observant, and skilled communicators.
29. Paris Hilton arrested for cocaine possession
30. The Wynn Resort Newsjacks the story by banning Paris Hilton!
31. Tons of media exposure
32. 5,286 news articles!!
33. You can achieve similar success!
34. Newsjacking is not about yesterday’s playbook.
35. Newsjacking is a new idea. It requires a new way of thinking.
36. The business world traditionally rewards the safe approach.
37. Be open to serendipity! (happy accidents)
38. Many of the best examples of newsjacking result from inspired improvisation, a real-time mind-set, and a corporate environment that encourages initiative.
39. Encourage happy accidents into your life !!
40. Google News on the web or mobile
41. Twitter Moments on the web or mobile
42. Newsjacking Downton Abbey at MultiCare Health
43. A plotline in an episode of Downton Abbey dealt with the disease Eclampsia.
44. MultiCare Health newsjacked the story by writing a Doctor Q&A in about Eclampsia in real-time and posting it on their blog.
45. Results: zero marketing cost. 1,000 page views. 30 people visited the “find a physician” page
46. You can achieve similar success!
47. Be careful out there
48. 1. Be dignified and statesmanlike
49. 2. Be upbeat and positive, never mean or vindictive.
50. 3. Write articulate text in full sentences without chatty slang, industry jargon, corporate gobbledygook, or social media shorthand.
51. 4. Don’t get too cute or clever
52. Add value. Don’t sell.
53. Newsjacking is particularly dangerous with any story that has a negative connotation.
54. Avoid very negative or controversial stories
55. To be successful, attempts at newsjacking must have a legitimate tie to the story, especially when the story is about a disaster, death, or other negative event.
56. Are large corporations doomed to failure?
57. The obsession large corporations have with process may be their undoing.
58. Real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from extensive process.
59. The majors that will truly thrive in the new environment will be those that empower frontline staff to communicate in real time.
60. To successfully newsjack you can’t wait for approval. You just have to do it.
61. Real-Time Connection
62. Speed and Agility are a decisive competitive advantage.
63. Become the Go-To Source
64. If your blog develops a reputation for informed, insightful, articulate, quotable, and timely commentary, journalists seek you out when new breaking news happens.
65. Newsjacking is easier for nimbler players than it is for the lumbering giants of the corporate world
66. New England Patriots, 2014 “Slime Balls”
67. #DEFLATEGATE
68. You can achieve similar success!
69. Want to learn more? www.newsjacking.com Since 2011, I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. When I deliver a keynote presentation to an international audience, I charge $25,000. I’ve taken all I’ve learned about newsjacking and put it into an online course called Master Newsjacking! offered at a tiny fraction of my keynote fee. www.newsjacking.com
70. Master Newsjacking online course www.newsjacking.com
71. People you will meet in the course have generated thousands of new sales leads by newsjacking. A few have made millions of dollars by using the ideas taught in Master Newsjacking! Some have generated thousands of news stories about their company. It can work for you, too! I’ll show you how. www.newsjacking.com
72. About the author David Meerman Scott No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in 41 countries to audiences of the most respected firms, organizations and associations. David is author of ten books - three are international bestsellers. He is best known for “The New Rules of Marketing & PR”, now in its 5th edition, which has been translated Into 28 languages and is a modern business classic with over 350,000 copies sold.
73. David Meerman Scott / @dmscott Marketing Strategist / speaker Founder of the Newsjacking movement www.newsjacking.com
74. THANK YOU! For reading this far.
75. Now its your turn.