Some must have tools for any digital marketeer.

1. Tools for Digital
Marketing

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Adwords
Keyword Planner
Display Planner
Google Analytics
Google Adsense
Google Trends
Omniture
Microsoft Ad Center
ComScore
Adgooroo

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Advertising your business on Google
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No matter what your budget is
Adwords will double your website traffic
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Track and Monitor
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Check how your Adwords campaigns are performing
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Optimization
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Fine-tune and improve your campaign
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Expand
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Take advantage of new features and tools
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You create your Ads
Your ads appear on Google
Targeted reach
Greater control
Set your budget
Measurable value
Avoid guesswork
Pay only for results
Local and regional targeting
You attract customers

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To Find Keywords and Ad group ideas
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Get performance estimates
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Bid and Budget
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Default Targeted devices
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Add them to your campaigns

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An Adwords tool that provides ideas and estimates to help
you plan a Display Network campaign that you can add to
your account.
Display planner tracksKeywords
ICM category
Topic Category
Placements
Demography
Remarketing
Website
Mobile apps
Videos

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User interface
Detailed statistics
Campaign tracking/performance
Website's traffic and traffic sources
Measures conversions and sales
Track visitors
Tracking landing page
Sales activity
Cookies
Unique Visitors
Cost Effective

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Google Adsense provides a free, flexible way to earn money from
websites, mobile sites, and site search result with relevant and
engaging ads.
Allows publishers serve automatic text, image, video, or interactive
media advertisements.
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Advertisements are administered, sorted, and maintained by Google.
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Generates revenue on either a per-click or per-impression basis.

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Shows how often a particular search term is entered relative to the
total search-volume across various regions of the world, and in
various languages.
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Features –
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Graph
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Number of searches
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Countries, regions, cities and languages
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Time Periods

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Microsoft Ad centre
Comscore
Omniture
Adgooroo
Xaxis
Marin
Mediamind

27. 
Shows your ads on Bing Search and Bing Display
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Unique ways to track conversions in AdCentre
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Cookie Period – 7 days
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Different conversion tracking mechanism

29.  Provides marketing data & analytics of worlds
largest enterprises, agencies & publishers.
 Features
- Key measures
- Demographic
- Cross visitors
- Full universe
- Reach frequency
- Ad Metrix

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Involved in Web Analytics, Market Research and Online
Optimization
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User interface
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Campaign tracking
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Security
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Cookies
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Unique Visitors
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Excel Integration

34. Cost Effectiveness
Winner
Google Analytics
Google Analytics is free
for sites with up to 5
million page views per
month.
Omniture
Omniture application
comes at a high price
Google Analytics is a
true winner in terms
effectiveness as it
provides a lot of
qualitative info at no
cost.

35. Conversion Tracking
Winner
Google Analytics
Adwords & Analytics
can be directly linked,
the conversion tracking
for PPC goals is free
and simple to setup.
Omniture
Conversion tracking can
be Tedious and
confusing in Omniture.
Google Analytics is a
true winner in terms of
tracking goals, however
only 4 goals maximum
can be setup under a
single Google Analytics
account.

36. Site Overlay Tools
Google Analytics
It allows the user to look at
content popularity data
from any given date range
over a 2 year period
without any time lag.
Winner
Omniture
Such feature is not
available in omniture.
Compatibility with new
browsers can also be an
issue.
Google Analytics site
overlay is best as
compared to any other
site overlay techniques
in the industry.

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Answers a broad range of marketing questions specific to
their business needs.
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Adgooroo tool is a paid tool.
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Features –
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Custom reporting
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Custom research
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Adcopy analysis
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Data Quality

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Target specific audiences directly
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Television audiences through digital media
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Improves performances at lower cost

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Manages paid search, Display advertising, social media & Mobile
Advertising.
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Paid search advertising
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Easy to access
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Consolidated data
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Quickly generate reports
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Monitor performance
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Visualize performance
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Identify trends
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performance analysis

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Offers dynamic creative solutions for video
advertising.
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Features -
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Campaign Management
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Dynamic creative optimization
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Rich media
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In-stream video

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Coremetrics
Mix analytics
WebTrends
Unica
Hitslink
Visistat
OneStat
Clicky
Gostats
Nextstat