An analysis for our famous local company "Cipaganti" Should Cipaganti focus on its strength (core business) or expanding its line businesses? find out more on this slides

1. WHAT’S NEXT?
Final Business Case Presentation
Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto
Magister Manajemen Universitas Indonesia
Jakarta, October 31, 2013

2. CIPAGANTI
2020
Leading Integrated Transport Solutions Provider
in Asia Pacific
Wide-ranging fleets connecting land, air, and sea
Total Company Assets of up to IDR 100 Trillion

3. it all begins here…
CIPAGANTI
CITRA GRAHA
IDR 1 Trillion+
Listed Company
Total Assets
IPO in mid-2013
5 Subsidiaries
10 Provinces+
Under PT CCG
Rapid Expansion

4. STRUCTURE
REVENUE
CIPAGANTI
CITRA GRAHA
Line of Business
Contribution
2011
Contribution
2012
1
2
Land Transportation
Heavy Equipment
Leasing/Rental
68.01%
29.55%
71.44%
23.57%
3
Tour and Tourism
1.44%
4.55%
4
Mining
1.00%
0.43%
100%
100%
No
Source: IPO Note p. 79

5. CIPAGANTIBCGMATRIX
High
•
•
•
•
Market Growth
• Shuttle
STARS
CASH
COWS
Rental
Tour and Ticketing
Taksi Max
Heavy Equipment
QUESTION • Mining
• Cargo
MARK
DOGS
Company Condition
• Land transportation
contributes 71,44% from
total revenue
• Tour and tourism only 4,55%
• Heavy Equipment 23,57%,
with decreasing growth
• Mining 0.43%
Market Condition
• Growth in tourism industry
• Promising growth for
transportation services
Low
High
Low

6. With an ambitious plan…
Double-digit growth
in all CCG’s lines of business
Questions abound:
1) Focus or diversify?
2) What’s next?

7. the answer:
1) Focus or diversify?
FOCUS!
Our IFE/EFE Analysis:
1
2
Land Transportation: Grow and Build!
3
Heavy Equipment Rental: Hold
and Maintain
Tour and Ticketing: Hold and Maintain
 Integrate with Land Transport!
4
Mining: Hold and Maintain

8. 2) What’s next?
GROWTH!
HOW?

9. something
NEEDS TO BE DONE.

10. introducing…
Connect!
integrated
transport solutions
for connected
society

11. CONCEPTUAL
FRAMEWORK
transportation portal + online booking + online payment – cost of branch
Integrating
Search
CIPAGANTI’s existing
“otojasa” fleets: Car
Rental, Shuttle, Tours,
Taxi + Travel/Tourism
Plan
+
Book
Future Expansion
Plan: Airlines,
Intercity Bus,
Cooperation with
PT KAI
=
Pay
Cipaganti 2020:
Top integrated
transport company
in Asia Pacific

12. CIPAGANTIBMC
Key
Partners
Cooperation with
partners:
• Flight: Citilink,
Tiger Air, Lion Air,
Garuda
Indonesia, Air
Asia, etc.
• Train: PT KAI
Key
Activities
B2B: Corporate
Trip/Business
Travel
B2C: Digital
campaign and
promotion
Key resources
Highly qualified,
passionate
employees;
Strong IT
Infrastructure
Value
Proposition
Costumer
Relationships
An easy to use
application for
searching,
planning,
booking, and
payment in
transportation
solution in South
East Asia
Cost Structure
Investments in IT system for Cipaganti
Connect
Expansion plan (airlines, intercity bus)
Cipaganti
Frequent
Traveller
Channels
Website,
phone,
branch,
social media
Costumer Segments
Tourist Traveler (low cost
transportation, comfy,
flexible schedule)
Business (on time
schedule, strategic place,
easy booking and
payment)
Student (low cost, easy
to find hub)
Others (secuity, fleet
point)
Revenue Streams
Tariffs (bus, shuttle/travel, taxi),
Profit-sharing from flight, train tickets
Revenues from hotel bookings

13. MAINBENEFITS
Cipaganti (Internal)
• Tracking customer
need
• Forecast demmand
• Fulfil ocupacy
• Integrated line
businesses
• Reduce cost, secure
revenue
Customers (External)
• One-stop
transportation
solutions
• Cheaper alternatives
• Connect to various
destinations with
trusted providers
• Provide estimated
budget
Partners (External)
• Integrated to CiConnect
• Real-time transaction
• Mutual partnership

14. CIPAGANTI
2020
Cipaganti as a leading Integrated Transport
Solutions Provider in Asia Pacific

15. THANK YOU!
#CipagantiConnect