The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
3. 3
For over 40 years, we have believed in
creating products with cultural & emotional
qualities. Human experience has always
been central to why we are here.
5. SERVICES
FROG IS
A GLOBAL
PRODUCT
STRATEGY
AND
DESIGN
FIRM
Tools and capabilities that help our
clients capture value by identifying
untapped opportunities in the
market and converting them into
meaningful strategies.
Strategy and design that
choreographs interactions between
people and a brand’s products and
services over extended time.
The concepting, planning and
engineering of products and services
that connect on a functional and
emotional level.
Capabilities to get our clients
products to market quickly by
supporting internal development
and manufacturing processes.
EXPERIENCE
STRATEGY
PRODUCT
& SERVICE DESIGN
PRODUCT
REALIZATION
GROWTH
STRATEGY
EXPERIENCE
ASSESSMENT
!
EXPERIENCE
ENVISIONING
!
EXPERIENCE
PLANNING
!
EXPERIENCE
MANAGEMENT
BRAND
DESIGN
!
PHYSICAL
DESIGN
!
SOFTWARE
& DIGITAL DESIGN
!
DESIGN
SYSTEMS
DESIGN FOR
MANUFACTURING
!
PRODUCT REALIZATION
MANAGEMENT
!
SOFTWARE
DEVELOPMENT
!
DESIGN SYSTEMS
DEVELOPMENT
INSIGHTS
!
PRODUCT
STRATEGY
!
BRAND
STRATEGY
!
TECHNOLOGY
STRATEGY
We are thought leaders anticipating the future.
6. And we are passionate about innovating for our aging
population and for the people who care for them.
7. WHY AGING BY DESIGN?
WE ARE INTERESTED IN — AND
ACTIVELY EXPLORING — THE
TRANSFORMATIVE IMPACT THAT
GREAT DESIGN AND EMERGING
TECHNOLOGIES WILL HAVE ON
CREATING SUSTAINABLE,
SUPPORTIVE AND CONNECTED
COMMUNITIES FOR THE AGING
POPULATION AND THOSE WHO
CARE FOR THEM.
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8. THE NEED IS MASSIVE
8
The elderly population in America alone (classified as 65
years of age and older) is projected to shoot up 78% over the
next 20 years. By 2030, roughly 1 in 5 Americans will be
elderly, or over 72 million seniors.
Even with all of this, most of us want nothing more that to
remain in the company of our friends and loved ones, stay
in places that are most familiar and comfortable to us, and
maintain our mental and physical autonomy.
9. SPENDING CAPACITY
9
According to a Nielsen study of “Marketing’s Most Valuable Generation,” consumers over 50 years of age represent 44% of
the U.S. population, control 70% of disposable income, and account for 49% of all spending on packaged goods.
10. WHO ARE WE TALKING ABOUT?
TV DINNERS & MOON
LANDINGS. CIVIL
RIGHTS & WOODSTOCK.
THE POST-WAR
PRIVILEGED.
!
THE INNOVATION
GENERATION.
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