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5/12/14
OFF THE PAGE,
INTO THE WILD
DESIGNING FOR THE
INTERNET OF THINGS
!
!
!
DAVID SHERWIN | @CHANGEORDER
JENNIFER DUNNAM | @JDUNNAM
!
!
HOW DESIGN CONFERENCE 2014
THIS IS WHAT WE’RE
FAMOUS FOR
THIS IS 

WHAT WE DO NOW
WE <3 IoT
4
Image&Credit:&h.p://www.marke4ngtechblog.com/the:internet:of:things/
5
6
7
8
9
10
11
12
SESSION OVERVIEW
WHAT IS THE IoT?
TOOLS WE USE
1. ECOSYSTEMS
2.BEHAVIORS
3. STORIES
WRAP UP
Q&A
13
WHAT IS
THE IoT?
IT’S MORE THAN SIMPLY SMART OBJECTS
Image&Credit:&h.p://veni4sm.blogspot.com/2013/05/the:internet:of:things.html
IT’S A WORLD OF CONNECTED THINGS
THE ‘PHYSICAL GRAPH’ IS
STARTING TO TAKE SHAPE
Off the Page Into the Wild: Designing For the Internet of Things
THERE’S SO MUCH MORE
THAN MEETS THE EYE
BENEATH THE SURFACE LIES 

A NEW DOMAIN FOR DESIGN
21
LET’S

PRETEND 

TO BE 

THE IoT
DEVICE COMMUNICATION AND 

DATA SHARING IS FUNDAMENTAL 

TO THE INTERNET OF THINGS
DEVICES WITHIN THE INTERNET OF
THINGS HAVE DIFFERENT CAPABILITIES
smart&object
CAR
GPS & locatio
THER
Tempe
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
LAPTOP
Wi-Fi triangulation,
camera
CAR
GPS & location services
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
TOP
triangulation,
ra
smart&object&with&
cloud&connec3vity
24
THERE ARE 10 TABLES IN THE ROOM THAT
ARE LABELED AS SMART OBJECTS
shoe&
pedometer
wrist&
sensor
skin&
sensor
heart&
monitor
home&
thermostat
smart&
pillow
smart&
weigh&scale
smart&
alarm&
clock
smart&
refrigerator
smart&pill&
bo:le
pa3ent doctor
25
EACH OF THESE TABLES HAS A BEACH BALL
TO REPRESENT A BIT OF COLLECTED DATA
shoe&
pedometer
heart&
monitor
home&
thermostat
smart&
pillow
smart&
scale
smart&
alarm&
clock
smart&
refrigerator
smart&pill&
bo:le
pa3ent doctor
wrist&
sensor
skin&
sensor
26
THERE ARE FOUR TABLES LABELED 

AS CLOUD OBJECTS WITHIN THE ROOM
shoe&
pedometer
heart&
monitor
home&
thermostat
smart&
pillow
smart&
scale
smart&
alarm&
clock
smart&
refrigerator
smart&pill&
bo:le
pa3ent doctor
cloud cloud cloud cloud
wrist&
sensor
skin&
sensor
27
pa3ent doctor
HOW COULD A DOCTOR & PATIENT
LEVERAGE DATA FROM SMART OBJECTS?
28
STEP 1: WRITE A BIT OF INFORMATION ON THE
BEACH BALL TO DESCRIBE SOMETHING YOU
COULD SENSE ABOUT A PERSON’S HEALTH
smart&
pillow
Irregular
sleep
patterns
during past
week
2 MINUTES
29
STEP 2: SEND THAT INFORMATION
TO THE CLOSEST CLOUD
cloud
smart&
pillow
Irregular
sleep
patterns
during past
week
1 MINUTE
30
STEP 3: FROM THE CLOUD, SEND THE
INFORMATION BALL UP TO THE FRONT 

FOR THE DOCTOR TO REVIEW
cloud
doctor
Irregular
sleep
patterns
during past
week
1 MINUTE
Off the Page Into the Wild: Designing For the Internet of Things
THE INTERNET OF THINGS IS HERE TO STAY
Image&Credit:&h.p://www.psC.com/2014/03/internet:of:things:infographic.html#!MsfBf
33
YIKES
HUMAN SYSTEMS 

OF COMMUNICATION 

ARE BEING INFLUENCED 

BY THE DISTRIBUTED
COMMUNICATION INHERENT
TO THE INTERNET
SCARY?
35
WE NO LONGER LIVE IN 

A DISCONNECTED WORLD
36
UBIQUITOUS, FLEXIBLE
COMPUTING IS A NORM
Image&Credit:&h.p://blogs.cisco.com/ioe/cisco:iox:an:applica4on:enablement:framework:for:the:internet:of:things/
COMMUNICATION &
COLLABORATION ACCELERATES
Image&Credit:&h.p://bryansmith1138.com/2014/01/30/column:get:off:your:cell:phones/
THE IoT CAN EMPOWER

HUMANS IN WAYS

THAT INCREASE 

THE QUALITY OF HOW 

WE LIVE THEIR LIVES
NOT SCARY
DESIGNERS ARE

UNIQUELY POSITIONED

AND SKILLED TO

MAKE THE IoT

HUMAN CENTERED
INSPIRING, IMHO
TOOLS

WE USE
41
GRAB THIS WORKSHEET
42
CLIENT CHALLENGE:
YOUR CLIENT HAS HIRED
YOU TO DESIGN A NEW
MUSIC APPLICATION 

THAT IS ABLE TO DETECT
PEOPLE’S ROUTINES AND
PLAY MUSIC ACCORDINGLY.
43
CLIENT CHALLENGE:
THE APPLICATION CAN
READ DATA FROM ANY
DEVICE THEY ARE USING 

TO MAKE THAT POSSIBLE.
TOOLS WE USE
!
1. ECOSYSTEMS
44
45
SIGNAL
VIA WIREINVENTED BY
SOEMMERING
& CAMPILLO
IMPLEMENTED

BY COOKE 

& OTHERS
IT USED TO BE SO SIMPLE…
POINT A
POINT B
46
47
ACK
48
X100000
0000000
0000000
49
“THIS S%@T IS COMPLICATED.”
— ME
50
TOOL 1:
ECOSYSTEM
MAPPING
51
1. LIST YOUR ENTITIES
DEVICES
WHAT DEVICES

WILL BE USED BY
THOSE PEOPLE
AND ACCESS OR
TRANSMIT DATA?
SERVICES
WHAT APPS 

AND SERVICES 

ARE PEOPLE
USING ON 

THIS DEVICE?
PEOPLE
WHO IS USING
DEVICES 

IN YOUR
ECOSYSTEM?

52
1. LIST YOUR ENTITIES
PEOPLE
PERSONA 1

PERSONA 2

PERSONA 3

PERSONA 4

…?
DEVICES
SMARTPHONE

TABLET

LAPTOP/PC

SMART TV

THERMOSTAT

AUDIO SPEAKER

FITNESS BAND

CAR

…?

SERVICES
STREAMING MEDIA

CLOUD LOCKER

INTERNET RADIO

SOCIAL MEDIA

…?
53
PERSONA
2. SELECT A PERSONA
54
PERSONA
Joanna is a 37-year-old nurse that works in a 

hospital emergency room in Sioux Falls, Idaho. 

She lives in a three bedroom house, where she 

takes care of her four-year-old daughter and cat.
Joanna’s needs around music enjoyment include
making sure the music she plays at home is kid-safe,
discovering new high-energy songs for when she
exercises, and staying awake when driving home.
55
CAR
GPS & location services
PORTABLE
SPEAKER
Wi-Fi triangulation
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
SMART TV
Camera
LAPTOP
Wi-Fi triangulation,
camera
WE LIKE TO ARRANGE THEM 

BY FREQUENCY OF ACCESS.
3. PLACE THE DEVICES
56
CAR
GPS & location services
PORTABLE
SPEAKER
Wi-Fi triangulation
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
SMART TV
Camera
LAPTOP
Wi-Fi triangulation,
camera
DEVICES AND ENVIRONMENTAL SENSORS 

PROVIDE IMPORTANT DATA TO YOU.
4. IDENTIFY SENSORS
57
CAR
GPS & location services
PORTABLE
SPEAKER
Wi-Fi triangulation
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
SMART TV
Camera
LAPTOP
Wi-Fi triangulation,
camera
CLOUD LOCKER
(i.e. iTunes Match)
STREAMING MUSIC
LIBRARY (i.e. Spotify)
INTERNET RADIO
(i.e. Pandora)
SOCIAL NETWORKS
(i.e. Facebook, Twitter)
5. LIST AVAILABLE SERVICES
58
CAR
GPS & location services
PORTABLE
SPEAKER
Wi-Fi triangulation
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
SMART TV
Camera
LAPTOP
Wi-Fi triangulation,
camera
CLOUD LOCKER
(i.e. iTunes Match)
STREAMING MUSIC
LIBRARY (i.e. Spotify)
INTERNET RADIO
(i.e. Pandora)
SOCIAL NETWORKS
(i.e. Facebook, Twitter)
6. DRAW THE RELATIONSHIPS
59
DOING THIS TAKES TIME.
BUT IT SERVES AS 

YOUR FOUNDATION 

FOR THE ENTIRE IoT 

DESIGN PROCESS.
AND IT KEEPS THINGS 

LIKE THIS FROM HAPPENING
61
TOOLS WE USE
!
1. ECOSYSTEMS
2. BEHAVIORS
“DESIGNERS NEED TO BE 

AT THE FRONT END OF 

THE SENSOR TRANSITION, 

SO THEY CAN HUMANIZE IT.”
— TIMOTHY MOREY, AVP OF STRATEGY, FROG
62
OUR THINGS GROW SMARTER EVERY DAY
WITH THIS INTELLIGENCE COMES 

A NEW LANGUAGE FOR COMMUNICATION
BEHAVIORS AND RELATIONSHIPS
MUST BE DESIGNED
Off the Page Into the Wild: Designing For the Internet of Things
THE WHOLE WILL BE GREATER 

THAN THE SUM OF ITS PARTS
TOOL 2:

DESCRIBING

BEHAVIORS
GET NETWORKED.
(WE MEAN: FIND A PARTNER.)
70
GRAB THIS WORKSHEET
CONNECTED SYSTEMS ARE
INTELLIGENT (BUT COMPLEX)
CAR
GPS & location services
PORTABLE
SPEAKER
Wi-Fi triangulation
THERMOSTAT
Temperature, humidity
TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
SMART TV
Camera
LAPTOP
Wi-Fi triangulation,
camera
CLOUD LOCKER
(i.e. iTunes Match)
STREAMING MUSIC
LIBRARY (i.e. Spotify)
INTERNET RADIO
(i.e. Pandora)
SOCIAL NETWORKS
(i.e. Facebook, Twitter)
THIS COMPLEXITY CAN BE
MANAGED THROUGH DESIGN
1. Pick what device would serve as Joanna’s primary
touchpoint for controlling her music-listening experience.
2. Identify how Joanna would communicate with that object.
3. List out what data could be passed along to her secondary
devices.
4. Outline ideas for how a secondary device would use that
data.
When designing for the Internet of Things,
we repeat this process for all devices.
•"voice"command"
•"hand"gestures"
•"facial"recogni4on
•"mood"/"temperament"
•"music"selec4on
•"con4nue"the"music"
currently"playing"in"car"
•"play"music"selec4on"
that"aligns"with"her"
current"mood
79
TOOLS WE USE
!
1. ECOSYSTEMS
2. BEHAVIORS
3. STORIES
80
STORIES HELP US ENVISION

TOUCHPOINTS IN AN
ECOSYSTEM FROM 

UNIQUE POINTS OF VIEW

81
STORIES HELP US ENVISION

TOUCHPOINTS IN AN
ECOSYSTEM FROM 

UNIQUE POINTS OF VIEW

TOUCHPOINTS ARE THE INTERFACE
BETWEEN PEOPLE & WHAT’S DESIGNED
POINTS OF VIEW ILLUMINATE
A PARTICULAR CHARACTER’S
PERSPECTIVE—OR PROVIDE 

A HOLISTIC VIEW OF 

THE ECOSYSTEM ITSELF
82
STORIES HELP US ENVISION

TOUCHPOINTS IN AN
ECOSYSTEM FROM 

MULTIPLE POINTS OF VIEW

TABLET
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
SMARTPHONE
Accelerometer, GPS &
location services, Wi-Fi
triangulation, camera
FITNESS BAND
Accelerometer, heart
rate, sleep patterns
LAPTOP
Wi-Fi triangulation,
camera
83
THIS IS TOO
ABSTRACT
84
EACH STORY YOU CREATE

IS A SLICE OF A SYSTEMATIC

IoT SOLUTION.
85
EACH STORY YOU CREATE

IS A SLICE OF A SYSTEMATIC

IoT SOLUTION.
Off the Page Into the Wild: Designing For the Internet of Things
87
STORIES WORK BEST 

WHEN THEY CONTAIN
DETAILS THAT EXPLAIN 

WHY CHARACTERS 

CHOOSE TO ACT.
88
STORIES WORK BEST 

WHEN THEY CONTAIN
DETAILS THAT EXPLAIN 

WHY CHARACTERS 

CHOOSE TO ACT.
WHAT IS THEIR MOTIVATION?
89
STORIES WORK BEST 

WHEN THEY CONTAIN
DETAILS THAT EXPLAIN 

WHY CHARACTERS 

CHOOSE TO ACT.
WHAT IS THEIR MOTIVATION?
WHAT CONFLICT IS 

BEING RESOLVED?
90
WHO IS LOOKING AT THIS?

91
HOW DOES THIS HELP THEM?

TOOL 3:

CREATING

STORIES
93
GRAB THIS WORKSHEET
94
THIS IS THE MOST FUN &
FAMILIAR PART OF THE PROCESS
95
WHO IS IN THE STORY?
WHERE DO THEY GO?
WHEN DO THEY GO THERE?
WHAT DO THEY DO?
WITH WHAT DEVICES?
WHY?
1. WHAT HAPPENS?
96
2. DESCRIBE HOW
SKETCH 

OF KEY
MOMENT
Front of Index Card: 

Try to visually capture character, 

time, place, and occasion.
Back of Index Card: 

Write down what happens, on what devices, 

and using what data.
DESCRIBE
WHAT
HAPPENS
97
Joanna"starts"dancing"with"her"daughter."
The"TV"sees"the"ac4vity"and"instructs"the"
thermostat"to"start"cooling"the"room.
When"driving"home,"Joanna"hears"a"song"
she"likes"on"the"radio."She"tells"her"car"to"
add"the"song"to"her"exercise"playlist.
Joanna"tells"the"television"to"switch"
music"channels"to"children’s"music"and"
transfer"to"the"portable"speaker.
smart"TV"+"thermostat car"+"fitness"band smart"TV"+"portable"speaker
data"about"music"type"and"ac4vity"level data"about"the"song"and"data"about"
Joanna’s"playlists
data"about"music"type"and"user"type
WRAP UP
THE TECHNOLOGY TO BUILD
THE IoT IS ALREADY HERE
Image&Credit:&h.p://djokic.org/internet:of:things/
OUR OBJECTS WILL SOON TALK, LEARN,
AND COORDINATE ON OUR BEHALF
DESIGNERS ARE KEY FOR
HUMANIZING THE IoT EXPERIENCE
107
WITH NEW TECHNOLOGY COMES
NEW EXPECTATIONS FROM USERS
“IN THE INTERNET WORLD, 

IF YOU’RE DOING THE SAME THING
YOU WERE DOING 6 MONTHS AGO,
YOU’RE DOING SOMETHING WRONG.”
— BRUCE FEILER
108
109
Jennifer Dunnam
jennifer.dunnam@frogdesign.com
@jdunnam
jenniferdunnam.com
David Sherwin
david.sherwin@frogdesign.com
@changeorder
davidsherwin.com
THANK YOU! AND LET US KNOW HOW 

YOU USE THESE TOOLS IN YOUR WORK.
!
GET THIS DECK AT SLIDESHARE.NET/FROGDESIGN
See you on Thursday?
3:00–3:30 PM: Signing Creative Workshop & Success by Design
4:30–5:30 PM: “Creating Creative Superteams”
frog is a company of Aricent. © 2014 frog design inc.frog is a company of Aricent. © 2014 frog design inc.

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