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5/20/14
UNDERSTANDING HUMAN
MOTIVATION IN THE AGE OF
CONNECTED MACHINES
!
MICHAEL DELGAUDIO
@DelGaudio_Tweet
#HumanIOT
Understanding human motivation_in_the_age_of_connected_machines
DON’T DESIGN OBJECTS,
PREDICT EMOTIONS
3
“More technology, sensors,
code, and developers will make
a product better.”
4
A BIG MYTH
5
HUMANS ARE WEIRD, EMOTIONAL,
UNPREDICTABLE, BUT ULTIMATELY
THE CONSUMERS OF YOUR PRODUCT
THE REALITY
TIME
EXPERIENCE STRATEGY
6
RELATIONSHIPS
FREEDOM
7
8
WEB BAND SIGNAGE MOBILE
9
IMMEDIATE CONVENIENCE,
AGGREGATE BENEFIT,
AND LATENT VALUE
10
Body copy. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam. Body
copy. Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore.
CONNECTED
INFRASTRUCTURE
IN EVERYDAY LIFE
11
IMMEDIATE CONVENIENCE
Mobile automated Payment.
A SIMPLE EXAMPLE, E-Z PASS
AGGREGATE BENEFITS
Ambient, anonymous sensors portray detailed traffic
conditions.
12
“The introduction of E-ZPass reduced
prematurity and low birth weight among
mothers within 2km of a toll plaza by 10.8%
and 11.8% respectively relative to mothers
2-10km from a toll plaza.”
!
Traffic Congestion and Infant Death, Janet Currie and Reed Walker
LATENT VALUE
13
LATENT, LONGTERM BENEFITS SUCH AS
HEALTH AND ENVIRONMENTAL TAKE TIME
TO RECOGNIZE
CONNECTED PRODUCTS
REQUIRE A NEW WAY OF THINKING
14
Data
Wisdom
Easy
Hard
Opportunity.
Information
Knowledge
Immediate Aggregate Latent
THE INFORMATION
BEHAVIOR LIFECYCLE
15
16
Information
Behavior
Lifecycle
MICHIO KAKU’S SPACE-
TIME CONSCIOUSNESS
17
Level Species Paramater Brain Structure
0 Plant Temperature, sunshine None
I Reptile Space Brain Stem
II Mamal Social Relations Limbic
III Human Time, esp. Future Prefrontal Cortex
* Michio Kaku, The Future of The Mind
18
AVIATION
30B
19
1% FOR GE CUSTOMERS
OVER 15 YEARS MEANS
1% fuel
savings
POWER GEN
66B
1% fuel
savings
HEATH CARE
63B
1% Reduction
in efficiency
RAIL: FREIGHT
27B
1% Reduction
in efficiency
20
FUTURE USE EFFECTED
BY INTELLIGENCE
22
UX IS CRITICAL
RESEARCH METHODOLOGY
23
Stakeholder
Alignment
INTENT
Identify success
criteria, risks, and focus
areas
!
!
ACTIVITIES
Alignment Workshop
Stakeholder Interviews
!
!
PARTICIPANTS
10+ Attendees
9 Stakeholders
Product
Demos
INTENT
Understand key
product features &
capabilities
!
!
ACTIVITIES
Review of key flows and
functionality of
products
!
PRODUCTS
3 Products
Contextual
Observation
INTENT
Understand user’s
workspace and gain
empirical data around
behaviors
!
ACTIVITIES
Participants are
observed in their
workspace
!
PARTICIPANTS
38 End Users
Participatory
Design
INTENT
Gain understanding of
key needs using design
stimuli
!
!
ACTIVITIES
Participants create
personalized concept
dashboard
!
PARTICIPANTS
26 Screens
Day in
the Life
INTENT
Understand the user
daily activities and
technology touch 

points
!
ACTIVITIES
Guided discussion of a
typical daily activities
!
!
PARTICIPANTS
22 End Users
DASHBOARD AND WORKFLOW MODELING
PARTICIPATORY SCREEN
DESIGN AND WORKFLOW
MODELING
USER GENERATED DASHBOARD
“We shouldn't have to go through a drop down
that is 20 options long when our utility company
only cares about 3 or 4 options. I want one button
to get there. I don't want to go through multiple
selections to do a task.”
24
Understanding the context of use is critical when approaching
Industrial Internet problems. The domain can often be obscure,
complicated and foreign to designers. Additional constraints and
opportunities are revealed by observing and asking questing in-
context.
CONTEXTUAL INQUIRY,
UNDERSTANDING
ENVIRONMENTAL CONTEXT
25
26
— JAMES ROBINSON
@JALROBINSON
“With the Internet of Things,
simple is powerful. Complicated
isn’t good.
A SYSTEMATIC APPROACH
FOR SMARTER ENERGY DISTRIBUTION
27
USER EXPERIENCE STRATEGY
28
01 MAGNIFY
AWARENESS
& SAFETY
02 STANDARDIZE
DATA PRESENTATION
& VISUALIZATION
03 SIMPLIFY
ALARM
MANAGEMENT
04 STREAMLINE
WORKFLOW &
KNOWLEDGE SHARING
A NEW INTERACTION PARADIGM
29
EXISTING NEW
Modular organization requires multiple
filters and table configurations to access
relevant information, resulting in inefficient
work flows across multiple screens.
Integrated Dashboard allows users to access
pre-designed work pages, creating a seamless
user experience.
OK BUT, WHAT DOES THAT LOOK LIKE?
30
DASHBOARD
• High Level Views
• Modular Layout
• Communication Hub
DIAGRAM
• Direct Object Manipulation
• Magnified Views
• Situational Awareness
DATA TABLES
• Data Set Organization
• Filtered Views
• In-Line Detail Expansion
FORMS
• Synchronized Reports
• Form Field Assistants
WORK PAGES
• Workflow Templates
• Visualized Job Tracking
• Drag and Drop Interaction
MULTIPLE WINDOWS USED TO
ACCOMPLISH ONE COMMON TASK
31
32
DASHBOARD
33
UNIFIED, CUSTOMER CENTRIC
PRODUCT OFFERING
DASHBOARD, NETWORK SCHEMATIC, WORK PAGE
ENVIRONMENTAL SETUP SIMULATING
MULTI-SCREEN ENVIRONMENT
34
35
We aim to create products that are easier
to use and connecting emotionally with
users, to helping them manage physical
infrastructure, and to simulate potential
futures, making it more human.
THINGS YOU
CAN DO
RIGHT NOW
!
36
IDENTIFY MEANINGFUL OPPORTUNITIES
37
Data
Wisdom
Immediate Aggregate Latent
Easy
Hard
The opportunity is here.
Information
Knowledge
MAKE CONNECTIVITY WORK
HARDER FOR YOUR CUSTOMERS
38
Information
Behavior
Lifecycle
As the locations where we use connected
products continues to diversify, the need
to understand context becomes amplified.
Clues are revealed by being with a user,
seeing their environmental surroundings
and constraints.
CONTEXT IS KEY
39
40
UX IS CRITICAL
41
COMPANIES NEED UX NOW MORE THAN
EVER BECAUSE UNDERSTANDING THE
HUMAN AT THE CENTER OF THE
EQUATION IS THE HARDEST PART.
!
@DELGAUDIO_TWEET
!
@FROGDESIGN
!
MICHAEL.DELGAUDIO@FROGDESIGN.COM
!
#HumanIOT
42
THANKS!

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Understanding human motivation_in_the_age_of_connected_machines

  • 1. 5/20/14 UNDERSTANDING HUMAN MOTIVATION IN THE AGE OF CONNECTED MACHINES ! MICHAEL DELGAUDIO @DelGaudio_Tweet #HumanIOT
  • 4. “More technology, sensors, code, and developers will make a product better.” 4 A BIG MYTH
  • 5. 5 HUMANS ARE WEIRD, EMOTIONAL, UNPREDICTABLE, BUT ULTIMATELY THE CONSUMERS OF YOUR PRODUCT THE REALITY
  • 7. 7
  • 8. 8
  • 9. WEB BAND SIGNAGE MOBILE 9
  • 11. Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore. CONNECTED INFRASTRUCTURE IN EVERYDAY LIFE 11
  • 12. IMMEDIATE CONVENIENCE Mobile automated Payment. A SIMPLE EXAMPLE, E-Z PASS AGGREGATE BENEFITS Ambient, anonymous sensors portray detailed traffic conditions. 12
  • 13. “The introduction of E-ZPass reduced prematurity and low birth weight among mothers within 2km of a toll plaza by 10.8% and 11.8% respectively relative to mothers 2-10km from a toll plaza.” ! Traffic Congestion and Infant Death, Janet Currie and Reed Walker LATENT VALUE 13 LATENT, LONGTERM BENEFITS SUCH AS HEALTH AND ENVIRONMENTAL TAKE TIME TO RECOGNIZE
  • 14. CONNECTED PRODUCTS REQUIRE A NEW WAY OF THINKING 14 Data Wisdom Easy Hard Opportunity. Information Knowledge Immediate Aggregate Latent
  • 17. MICHIO KAKU’S SPACE- TIME CONSCIOUSNESS 17 Level Species Paramater Brain Structure 0 Plant Temperature, sunshine None I Reptile Space Brain Stem II Mamal Social Relations Limbic III Human Time, esp. Future Prefrontal Cortex * Michio Kaku, The Future of The Mind
  • 18. 18
  • 19. AVIATION 30B 19 1% FOR GE CUSTOMERS OVER 15 YEARS MEANS 1% fuel savings POWER GEN 66B 1% fuel savings HEATH CARE 63B 1% Reduction in efficiency RAIL: FREIGHT 27B 1% Reduction in efficiency
  • 20. 20
  • 21. FUTURE USE EFFECTED BY INTELLIGENCE
  • 23. RESEARCH METHODOLOGY 23 Stakeholder Alignment INTENT Identify success criteria, risks, and focus areas ! ! ACTIVITIES Alignment Workshop Stakeholder Interviews ! ! PARTICIPANTS 10+ Attendees 9 Stakeholders Product Demos INTENT Understand key product features & capabilities ! ! ACTIVITIES Review of key flows and functionality of products ! PRODUCTS 3 Products Contextual Observation INTENT Understand user’s workspace and gain empirical data around behaviors ! ACTIVITIES Participants are observed in their workspace ! PARTICIPANTS 38 End Users Participatory Design INTENT Gain understanding of key needs using design stimuli ! ! ACTIVITIES Participants create personalized concept dashboard ! PARTICIPANTS 26 Screens Day in the Life INTENT Understand the user daily activities and technology touch 
 points ! ACTIVITIES Guided discussion of a typical daily activities ! ! PARTICIPANTS 22 End Users
  • 24. DASHBOARD AND WORKFLOW MODELING PARTICIPATORY SCREEN DESIGN AND WORKFLOW MODELING USER GENERATED DASHBOARD “We shouldn't have to go through a drop down that is 20 options long when our utility company only cares about 3 or 4 options. I want one button to get there. I don't want to go through multiple selections to do a task.” 24
  • 25. Understanding the context of use is critical when approaching Industrial Internet problems. The domain can often be obscure, complicated and foreign to designers. Additional constraints and opportunities are revealed by observing and asking questing in- context. CONTEXTUAL INQUIRY, UNDERSTANDING ENVIRONMENTAL CONTEXT 25
  • 26. 26 — JAMES ROBINSON @JALROBINSON “With the Internet of Things, simple is powerful. Complicated isn’t good.
  • 27. A SYSTEMATIC APPROACH FOR SMARTER ENERGY DISTRIBUTION 27
  • 28. USER EXPERIENCE STRATEGY 28 01 MAGNIFY AWARENESS & SAFETY 02 STANDARDIZE DATA PRESENTATION & VISUALIZATION 03 SIMPLIFY ALARM MANAGEMENT 04 STREAMLINE WORKFLOW & KNOWLEDGE SHARING
  • 29. A NEW INTERACTION PARADIGM 29 EXISTING NEW Modular organization requires multiple filters and table configurations to access relevant information, resulting in inefficient work flows across multiple screens. Integrated Dashboard allows users to access pre-designed work pages, creating a seamless user experience.
  • 30. OK BUT, WHAT DOES THAT LOOK LIKE? 30 DASHBOARD • High Level Views • Modular Layout • Communication Hub DIAGRAM • Direct Object Manipulation • Magnified Views • Situational Awareness DATA TABLES • Data Set Organization • Filtered Views • In-Line Detail Expansion FORMS • Synchronized Reports • Form Field Assistants WORK PAGES • Workflow Templates • Visualized Job Tracking • Drag and Drop Interaction
  • 31. MULTIPLE WINDOWS USED TO ACCOMPLISH ONE COMMON TASK 31
  • 33. 33 UNIFIED, CUSTOMER CENTRIC PRODUCT OFFERING DASHBOARD, NETWORK SCHEMATIC, WORK PAGE
  • 35. 35 We aim to create products that are easier to use and connecting emotionally with users, to helping them manage physical infrastructure, and to simulate potential futures, making it more human.
  • 37. IDENTIFY MEANINGFUL OPPORTUNITIES 37 Data Wisdom Immediate Aggregate Latent Easy Hard The opportunity is here. Information Knowledge
  • 38. MAKE CONNECTIVITY WORK HARDER FOR YOUR CUSTOMERS 38 Information Behavior Lifecycle
  • 39. As the locations where we use connected products continues to diversify, the need to understand context becomes amplified. Clues are revealed by being with a user, seeing their environmental surroundings and constraints. CONTEXT IS KEY 39
  • 41. 41 COMPANIES NEED UX NOW MORE THAN EVER BECAUSE UNDERSTANDING THE HUMAN AT THE CENTER OF THE EQUATION IS THE HARDEST PART.