Changes in technology affect our everyday behavior and advances reflect fast to business. Therefore, the way the world works is undergoing a radical change. In fact, 4 out of 5 people use personal mobile devices for work and 70% of remote workers access company resources from their own devices. As a result, company information is now more vulnerable to leaks, phishing, data theft, corruption, and fraud. Therefore, the need for mobile security and online business protection is higher than ever. Are you taking the necessary IT precautions to keep your business safe?

1. WORK
ON
THEGO

2. 2 F-SECURE MOBILITY EBOOK
SWITCHONMOBILEFREEDOM
In 2014, more internet connections will be made
by mobile phones than computers. Technolo-
gy, with its rapid development, changes our be-
havior as both consumers and workers, and en-
ables us to embrace the digital way of life. The
new world brings both unforeseen possibilities
andthreats.
Twokeyfactorsenableourmovetoamobilelife-
style—constant secure access online, and un-
interruptedflowofinformationthroughactive
networks.Thesefactorsarecrucialforanewpush
for business. They are also where malware writ-
ers and other bad guys see the clearest vulner-
ability. New ways of infiltration, like highly capa-
ble trojan apps and phishing sites, have emerged
and today clearer than ever before digital attacks
are motivated by making money off mobile de-
vices. In Apple’s iOS alone, there was a +844% in-
crease in the amount of phishing sites from Q1 to
Q2in2013.
TopStrategicTechnologyTrendsfor2014:
• MobileDeviceDiversityand
Management
• MobileAppsandApplications
• TheInternetofEverything
• HybridCloudandITasServiceBroker
Cloud/ClientArchitecture
• TheEraofPersonalCloud
• SmartMachines
With huge possibilities come huge threats. The
needformodernprotectionisdire.
Secure mobility, driven by an agile workforce us-
ing mobile devices, is strategic to business. Yet
only a fraction of companies have a clear mobile
strategy. Security is the most important reason
why companies need flawlessly functioning mo-
bile management. In today’s companies, up to
80% of the workforce use personal devices for
work, while only 30% completely trust their pri-
vacy.
People work from a mix of locations, on multi-
ple devices. Productivity is shifting outside the
boundaries of the office, with the rate of mobile
productivity steadily on the rise. Where typical
workers already use 2 or more devices for work
purposes, in 2016 innovative knowledge workers
willuseupto5devices.
According to the Gartner’s Top 10 Tech Trends
2014, this diversification of mobile devices is
one of today’s biggest trends. This creates new,
more mobile security challenges, and requires
apt, modern ways of digital protection. Increas-
ingamountofappsonincreasingamountofOS’s
on an increasing amount of devices means com-
panymobilemanagementispivotal.

3. F-SECURE MOBILITY EBOOK 3
74%
4.5%
21.1%
2014 WHERETHEWORLDWORKSIN2014
MOBILITYDRIVESBUSINESS
amixoflocations
mainlyfromhome
mainlyinanoffice
77%
43%
71%
18%
ofcompaniesconsideredmobilityintheirtop5priorityfor2014
inthetop2
ofITleadersseemobilestrategicortransformationaltobusiness
haveacomprehensivestrategy
DESKTOPUSE
MOBILEUSE

4. 4 F-SECURE MOBILITY EBOOK
Drivenbydigitalization,thewaytheworld
works is undergoing a radical change.
The way we use technology affects our
everyday behavior and the changes re-
flect fast to business. As our personal and
professional lives converge in the digital
world,it’sathinblurredlinebetweenem-
ployees and consumers. Small and mid-
sizebusinessemployeesusethesamede-
vices for both work and private functions.
As roles become flexible, also companies
grow increasingly interconnected, real
timeandindividualized.
WORKTOWARDS
THEFUTURE
In the changed world, work is an activi-
ty, not a place you go to. Independent of
location and no longer restricted to the
office, work extends to client meetings,
cafés, seminars, planes, hotels and even
homes,anddriftsbeyondofficehours.
Wearemovingfromninetofivetoa24/7
work culture. Accommodating fluent
work is the foundation of modern busi-
ness. Interaction drives business, and
companies are dire to stay connected,
constantly.

5. F-SECURE MOBILITY EBOOK 5
TABLETS
SMARTPHONES
79% 2011
90% ofclientswillhave2ormoremobileos’s
InnovativeBYOknowledgeworkerswilluse3to5devices
82% 2011
91% 2013
87% 2013
MOBILEDEVICESUSEDFORBUSINESS
PRODUCTIVITY
MOBILETOOLSDIVERSIFY

6. 6 F-SECURE MOBILITY EBOOK
Business is in constant evolution. It’s a flu-
id future, as companies are fast adopting
the devices of today and tomorrow.
What used to be a world of cubicles and
desktops, is now a network of all devices
mobile—smartphones, tablets and lap-
tops.
Wearable technology and phablets, me-
ga-trends of the immediate future, fur-
ther engage the workforce to constant
connections.
As work has moved on the go, the means
ofbusinesshavealsoshiftedmobile.Asin-
gle business now works on many forms,
screen sizes & interaction styles, and on
multipledifferentplatforms.
Agile organizations and employees know
and expect to BYOD (Bring your own de-
vice), CYOD (Choose your own device)
THISISHOWTHE
WORLDWORKS
80%365H
PERYEARand BYOA (Bring your own application),
and share company assets in the cloud,
set up office on the go, and want privacy
with their security. Four out of every five
consumers use their personal mobile
devices for work, and dedicate an hour
of personal time daily for work related
screen time. Over 70% of mobile workers
access company resources on their own
devices.
Mobileworkcallsformorefocusonsecu-
rity. It is no longer enough to secure your
company pc:s. You need a product that
can secure your connections and com-
municationaswell.
80% ofworkerscontinuetoworkafterleavingtheoffice,
onaverageanhouraday.Thismeans365extraworkhoursper
yearperemployee.
90% oforganizationssupportpersonaldevices
81% ofemployeesusepersonaldevicesforwork
71% ofSMBsrequiretechnologythatenablesmobilework

8. 8 F-SECURE MOBILITY EBOOK
NEWMEANS
FORBUSINESS
Digitalization of work offers great pos-
sibilities for business. Faster, more effi-
cient and constantly realtime, companies
can take their productivity to a new level.
Theabilitytodobusinessonthegoisalso
thekeyenablerofnewdigitalbusiness.
Modern digital threats follow hand
in hand with the possibilities. As busi-
ness scatters around the world and is ac-
cessed with a myriad different devices by
achangingworkforce,companyinforma-
tion is exposed to increasing chances for
digileaks,phishing,datatheft,corruption,
andfrauds.
Unprotected, your business is an open
book. Two out of every three employee
have access to corporate resources from
their own devices and 43% BYOD work-
ers report to having let someone else use
their work device. In addition on Q2/2012
alone, there was a 200% increase in mal-
waretargetingsmartphones.
Unmanaged, BYOD can lead to loss of
control, impact your network availability,
and cause data loss. This means that de-
vice management for all your company
devices, be they yours or your employ-
ees’, is of utmost importance in the mo-
bileworld.
At F-Secure we have dedicated efforts
to create the ultimate means to conduct
business on the move. Safe connections
backedwithpioneeringsecuritysolutions
makeourportfoliotheeasypick.Stripped
of all things unnecessary, and designed
intuitive, safe business has never been
sosimple.
80% ofconsumersusepersonaldevicesforwork
30% completelytrusttheirprivacy
72% Security
12% Efficiency
8% Costsavings
7% Inventory
3% Other
WHYCOMPANIESNEED
MOBILITYMANAGEMENT?
72%

9. WEHAVEAN
ALL-INCLUSIVESOLUTION
FOR MODERN
MOBILEBUSINESS
PROTECTIONSERVICE
FORBUSINESS
ANYTIME ANYWHERE ANYDEVICE

10. 10 F-SECURE MOBILITY EBOOK
PROTECTIONSERVICE
FORBUSINESS
Protection Service for Business brings
cloudagetobusinesssecurity.Totalsecu-
rity withthebest in privacy.Wehavebun-
dled in everything a modern company
needs—security, updates & services—for
businessonthego.
Protection Service for Business is the eas-
iest way to deliver security for businesses.
Ready for sales, and for use, the bundle is
theflagshipofourprotectionoffering.

11. F-SECURE MOBILITY EBOOK 11
BUILTTO
MAXIMIZEBUSINESSAND
MINIMIZEEFFORT:
THEBESTSECURITYINTHEWORLD.
THEEASIESTWAYTO DELIVERSECURITY.
MOREBUSINESSWITHLESSMANUALROUTINES.
THEBESTSUPPORTEVERYSTEPOFTHEWAY.

12. 12 F-SECURE MOBILITY EBOOK
24/7SECUREACCESS
Safeandsecureonlineaccessisthecoreofaflaw-
lessly functioning mobile workspace. Security
andtheriskofdataleakagearethetop2concerns
for mobile enterprises. In 2012, 56,8% of compa-
nies experienced a security incident that serious-
ly impacted their functions. The amount of mo-
bile workers is steadily on the rise, and by 2015,
there will be more people accessing the internet
on mobile devices than traditional desktop com-
puters. All these users are in need of a safe con-
nection.
Working on personal devices sets the need for
modern connections. For traveling business
workers, poorly functioning and insecure inter-
net connection, or the complete lack of access,
presents the #1 stress factor. As the smartphone
isthefirstandthelastthing29%ofpeoplelookat
everyday, almost entirely for work and social net-
workingpurposes,thesecuritysolutionhastobe
close,convenientandalwaysaccessible.
Freedome for Business is a mobile security and
privacy app designed to secure online connec-
tions for mobile small and midsize businesses.
Built around powerful protection and safe wifi,
the app lets companies become untrackably in-
visible, wherever the work. With all key privacy
features under one button, turned on with a sin-
gle click, Freedome is a complete cover for busi-
nessonlineandonthemove.

13. F-SECURE MOBILITY EBOOK 13
GETFREEONTHEGO
FreedomeforBusinessensuressecureconnectionsandbrowsing,whereveryourcompanyworks.Theser-
vicecreatesasecure,encryptedconnectiontotheF-SecureCloudmakingsureyou’resafe,regardlessofthe
Wi-Fiyou’reusing.TheappmakesconnectionsinvisibleintheWi-Finetworkanddataunreadable,andpro-
tectsagainsttracking,malicioussitesandmalware.
WORKPRIVATE,
ANONYMOUS
ANDSAFE
FreedomeforBusinessletsuserschangevirtuallocationtotheothersideoftheworld.Usefulwhenyouwant
togetthebestconnectionpossible,addanextralayerofprivacy,surfanonymouslyundertheprotective
F-SecureCloud.Allthatisprecious—fromidentitytolocation—stayshiddenandprivate.
FreedomeforBusinessscansformalware,trackingcookiesandotherharmfulbaddies.Itprotectsbusinesses
fromharmfulsites,trackersandappsthatwanttoforwardyourdatawithoutyouknowingaboutit.Inaddi-
tion,data-collectioncompaniesaretrackingtheonlineactivitiesofcompaniesandsellingthedatatoadver-
tisers.Weblockthesetrackerssocompaniescanbrowseanonymouslyandfreely.

14. 14 F-SECURE MOBILITY EBOOK
ENABLINGMOBILITY
Withtheworldinconstantmove,businesslivesof
agility and business tools that meet the needs of
entrepreneursandtheirworkforce.
Native in working on the go, digital nomads are
the key for modern productivity. Independent
of location, device and time, the F-Secure mo-
bility portfolio will keep your active organization
working.
Our portfolio is built for scalable business
needs, from one man companies to larger en-
terprises. We grow with your business. If you’re
small,keepitsmallandsimple.Ifyourunabigger
business, get easy coverage for the whole range
of your organization and interactions. No matter
thesizeandscale,wekeepyousafe.
• 90%ofBritishofficeworkerssayflexiblework-
ingdoesn’timpacttheirabilitytocollaborate
withcolleagues
• 70%ofworkersfeelmoreproductiveworking
awayfromtheoffice
• 38%saytheyaremorecreativeoutoftheoffice
• Businessesthatincorporateremoteworkers
seeemployeeproductivityriseby22%
In the modern era of connections on the go, the
worldlivesofonebasicright:digitalfreedom.As
much as it is the new reality, it is also increasing-
ly under attack and in need of modern means of
protection.
We are F-Secure, and we have pioneered digital
security for over 25 years. Cutting edge by tradi-
tion, we continue to create today what business-
es need tomorrow. Forward-thinking, with sights
set on the future, we understand the mobile
lifestyle, its need for privacy and security, and
createtheultimatetoolsforbusinessonthego.

15. 90%
70%
38%
22%
COLLABORATION
REMOTEPRODUCTIVITY
CREATIVITY
PRODUCTIVITYRISE

16. 16 F-SECURE MOBILITY EBOOK
MOBILEWORKINGMEANSBUSINESS
76% Employeeengagement
73% Increasedmotivation
72% Greaterengagement
65% Improvedrecruitment
58% Greaterproductivity
76%
73%
72%
65%
58%

17. HOME
PLANE
TRAIN
CAFÉ
OFFICE

18. SWITCHON
FREEDOM
Sources:CrowdSpring/ENISA(CloudComputing)/GartnerF-Secure(ThreatReportQ1/14)/PWC/Accenture/InformationWeek/Osterman
Gartner/Mashable/Microsoft/MobileIron/Guardian/PGi/Statista/CIPD
www.f-secure.com