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So... You Want To Create The Future?


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Strategic Foresight: A Critical Skill Set For Your Business.

Published in: Business, News & Politics
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So... You Want To Create The Future?

  1. 1. A Primer for Building a Landscape of Futures Thinking So... and Strategic Foresight You Want to Create the Future? Yvette Montero Salvatico, Principal Frank Spencer, Principal KedgeThursday, August 23, 12
  2. 2. Nobody cares if you were good last year and certainly not if you were good last decade. They care about what youre going to give them in the future. And all business planning needs to be looking forward, not backward... Trying to grow any business by looking at what it used to do is never going to work.Thursday, August 23, 12
  3. 3. Futures Thinking and Strategic Foresight... the Immune System of Business illuminate potential unexpected threats and implications emerging opportunities new testing perspectives possible outcomes what could happen dealing only with today’s vulnerable and context for strengthening problems blind to present-day collective leaves us challenges decisions capacity weakenedThursday, August 23, 12
  4. 4. Balancing the Future Trends & Aspirations & Emerging Preferred Issues: Futures: “Here comes “The future the future.” is ahead.”Thursday, August 23, 12
  5. 5. The 4 Steps in Foresight Exploration Discovery 1 2 Ladder of Inference Environmental Scanning Causal Layered Analysis Wicked Opportunities Mapping Action 3 4 Scenario Development Strategic DesignThursday, August 23, 12
  6. 6. The future cannot not be “Cone of Possibilities” predicted, but it can be mapped... much like projecting the path of a large storm.Thursday, August 23, 12
  7. 7. The 3 Environments of Scenario Development The 3 Environments External Environment Industry Environment Social Competitors Technological Organization or Regulations Economic Focal Issue Stakeholders Environmental Political Customers Internal Driving Forces External Driving ForcesThursday, August 23, 12
  8. 8. Understanding and Preparing for Multiple Possibilities is the Difference Between Success and Failure Transformation Breakthrough “The Linear Future” Resilience Br ea Adaptation kd ow nThursday, August 23, 12
  9. 9. Why Is Futures Thinking Critical To The Success Of Innovation In The Postnormal Economy? You cant have a better tomorrow if youre only thinking about yesterday. Those who can look ahead with foresight are better equipped to face change and harness opportunity, since they know which decisions today might open up new doors tomorrow. Applying foresight thinking can turn a complex and unclear world into a map of new innovation, opportunities, and possibilities. Foresight and Innovation at Stanford UniversityThursday, August 23, 12Wednesday, August 22, 12
  10. 10. About Kedge, LLC Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their business, and discover unseen opportunities for strategic advantage and development. Yvette Montero Salvatico, Partner/Principal Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company, identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker, addressing large audiences on topics such as business policy, diversity, and foresight. Frank Spencer, Partner/Principal Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social communities, networking initiatives and SMEs, helping them to advance human development, local and global innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University, and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a strong background in both business and academic foresight, Frank taught a course on futures and foresight for developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company. Yvette Montero Salvatico Frank W. Spencer, IV Principal, Kedge, LLC Principal, Kedge, LLC 2905 Boat Dock Road 12 Drake Drive Kissimmee, Florida 34746 Savannah, Georgia 31406 407-973-1172 912-660-6726 e-mail: e-mail: frank@kedgefutures.comThursday, August 23, 12