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Chapter 08



           Structuring
          Organizations
           for Today’s
           Challenges




McGraw-Hill/Irwin         Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Eight
                   LEARNING GOALS

     1. Outline the basic principles of organization
        management.
     2. Compare the organizational theories of Fayol and
        Weber.
     3. Evaluate the choices managers make in structuring
        organizations.
     4. Contrast the various organizational models.
     5. Identify the benefits of inter-firm cooperation and
        coordination.
     6. Explain how organizational culture can help
        businesses adapt to change.
                                                              8-2
Profile
                    URSULA BURNS
                             Xerox

      • Started as a summer intern and
        moved up through Xerox.
      • The only female African-
        American CEO among
        Fortune’s Top 150 Companies.
      • Serves on many boards and
        has been placed on councils by
        President Obama and Vice-
        President Biden.


                                         8-3
Chapter Eight
                NAME that COMPANY


     This sport’s equipment company studied the CD
        industry and learned to use ultraviolet inks to
        print graphics on skis. It went to the cable
        television industry to learn how to braid layers
        of fiberglass and carbon, and adapted that
        knowledge to make its products.


     Name that company!


                                                           8-4
Everyone’s
Reorganizing   REORGANIZATION is for
    LG1             EVERYONE

     • Many companies are reorganizing, especially
       those in decline. Including:
        - Auto makers
        - Homebuilders
        - Banks
        • Adjusting to changing markets is normal in
          capitalist economies.
        • Companies must go back to basic
          organizational principles and firm up the
          foundation.
                                                       8-5
Building an
Organization from
the Bottom Up STRUCTURING an ORGANIZATION
     LG1




     • Create a division of labor
     • Set up teams or departments
     • Allocate resources
     • Assign tasks
     • Establish procedures
     • Adjust to new realities



                                            8-6
SAFETY vs. PROFIT
               (Making Ethical Decisions)



You own a lawn-mowing business and are aware of
  the hazards in the job. But you’ve seen other
  companies save money by eliminating safety
  equipment. You’d also like to make more money.

• What do you do?
• Save money with less
  safety precautions?
• What are the
  consequences?
                                                   8-7
The Changing
Organization   THE CHANGING ORGANIZATION
    LG2


     • Often change in organizations is due to evolving
       business environments:
        -   More global competition
        -   Declining economy
        -   Faster technological change
        -   Pressure to protect the environment


        • Customer expectations have also changed
          --Consumers today want high-quality products
          with fast, friendly service and all at low cost.

                                                             8-8
The Changing
Organization                  HOW MUCH CHANGES
    LG2                          in a DECADE?




          Source: NewsWeek, July 26, 2010 and Fast Company, March 2010.

                                                                          8-9
The Development
of Organization   PRODUCTION CHANGED
Design
     LG2
                  ORGANZIATION DESIGN

     • Mass production of goods led to complexities in
       organizing businesses.
     • Economies of Scale
       -- Companies can reduce
        their production costs by
        purchasing raw materials
        in bulk.
     • The average cost of
       goods decreases as
       production levels rise.
                                                         8-10
Fayol’s Principles
of Organization
                     FAYOL’S PRINCIPLES
      LG2




       • Unity of command              • Degree of
                                         centralization
       • Hierarchy of authority
                                       • Clear communication
       • Division of labor
                                         channels
       • Subordination of individual
                                       • Order
         interests to the general
         interest                      • Equity
       • Authority                     • Esprit de corps



                                                               8-11
Fayol’s Principles
of Organization  ORGANIZATIONS BASED on
      LG2          FAYOL’S PRINCIPLES

      • Organizations in which
        employees have no
        more than one boss;
        lines of authority are
        clear.
      • Rigid organizations that
        often don’t respond to
        customers quickly.


                                          8-12
Max Weber and
Organizational
Theory
                  WEBER’S PRINCIPLES
     LG2

     • Employees just need to do what
       they’re told.
     • In addition to Fayol’s principles,
       Weber emphasized:
           - Job descriptions
           - Written rules, decision
             guidelines and detailed records
           - Consistent procedures,
             regulations and policies
           - Staffing and promotion based
             on qualifications
                                               8-13
Turning
Principles into
Organization      HIERARCHIES and COMMAND
Design
     LG2



     • When following Fayol and Weber, managers
       control workers.
     • Hierarchy -- A system in which one person
         is at the top of an organization and there is a
         ranked or sequential ordering from the top
         down.
     • Chain of Command -- The line of
         authority that moves from the top of the
         hierarchy to the lowest level.
                                                           8-14
Turning
Principles into
Organization
Design
             TYPICAL ORGANIZATION CHART
     LG2




                                          8-15
Turning
Principles into
Organization
Design
              BUREAUCRATIC ORGANIZATIONS
     LG2




     • Bureaucracy -- An organization with many layers
         of managers who set rules and regulations and
         oversee all decisions.

     • It can take weeks or months to have information
       passed down to lower-level employees.

     • Bureaucracies can annoy customers.



                                                         8-16
Progress
Assessment   PROGRESS ASSESSMENT


    • What do the terms division of labor and job
      specialization mean?

    • What are the principles of management outlined
      by Fayol?

    • What did Weber add to the principles of Fayol?



                                                       8-17
Choosing
Centralized
or
Decentralized   CENTRALIZATION or
Authority
   LG3          DECENTRALIZATION?

   • Centralized Authority -- When decision-making
      is concentrated at the top level of management.

   • Decentralized
     Authority -- When
      decision-making is
      delegated to lower-level
      managers and employees
      more familiar with local
      conditions than
      headquarters is.
                                                        8-18
Choosing the
Appropriate
Span of Control
                  SPAN of CONTROL
     LG3


     • Span of Control -- The optimal number of
        subordinates a manager supervises or should
        supervise.
     • When work is standardized, broad spans of
       control are possible.
     • Appropriate span narrows at higher levels of the
       organization.
     • The trend today is to reduce middle managers
       and hire better low-level employees.
                                                          8-19
Choosing Tall
versus Flat
Organization
Structures      ORGANIZATIONAL STRUCTURES
    LG3



     • Structures determine the way the company
       responds to employee and customer needs.

     • Tall Organization Structures -- An
        organizational structure in which the organization
        chart would be tall because of the various levels of
        management.

     • Flat Organization Structures -- An
        organizational structure that has few layers of
        management and a broad span of control.

                                                               8-20
Choosing Tall
versus Flat
Organization    FLAT ORGANIZATIONAL
Structures
    LG3              STRUCTURE




                                      8-21
Weighing the
Advantages and
Disadvantages of
Departmentalization
                      DEPARTMENTALIZATION
      LG3




      • Departmentalization -- Divides organizations
           into separate units.
      • Workers are grouped by skills and expertise to
        specialize their skills.




                                                         8-22
Weighing the
Advantages and
Disadvantages of
Departmentalization
                         ADVANTAGES of
      LG3             DEPARTMENTALIZATION

      1) Employees develop skills and progress within a
         department as they master skills.

      2) The company can achieve economies of scale.

      3) Employees can coordinate work within the
         function and top management can easily direct
         activities.


                                                          8-23
Weighing the
Advantages and
Disadvantages of
Departmentalization
                        DISADVANTAGES of
      LG3             DEPARTMENTALIZATION
      1) Departments may not communicate well.
      2) Employees may identify with their department’s
         goals rather than the organization’s.
      3) The company’s response to external changes may
         be slow.
      4) People may not be trained to take different
         managerial responsibilities, instead they become
         specialists.
      5) Department members may engage in groupthink and
         may need outside input.
                                                            8-24
Looking at
Alternate Ways to
Departmentalize WAYS to DEPARTMENTALIZE
     LG3




                                          8-25
Looking at
                WAYS to DEPARTMENTALIZE
Alternate Ways to
Departmentalize
     LG3




                                          8-26
Progress
Assessment   PROGRESS ASSESSMENT


    • Why are organizations becoming flatter?

    • What are some reasons for having a narrow span
      of control in an organization?

    • What are the advantages and disadvantages of
      departmentalization?

    • What are the various ways a firm can
      departmentalize?

                                                       8-27
Organization
Models         FOUR WAYS to STRUCTURE an
     LG4             ORGANIZATION

     1. Line Organizations

     2. Line-and-Staff
        Organizations

     3. Matrix-Style
        Organizations

     4. Cross-Functional Self-
        Managed Teams

                                           8-28
Line
Organizations   LINE ORGANIZATIONS
     LG4



     • Line Organization -- Has direct two-way lines of
        responsibility, authority and communication running
        from the top to the bottom. Everyone reports to one
        supervisor.
     • There are no specialists, legal, accounting,
       human resources or information technology
       departments.
     • Line managers issue orders, enforce discipline
       and adjust the organization to changes.

                                                              8-29
Line-and-Staff
Organizations        LINE PERSONNEL
     LG4


     • Line Personnel -- Workers responsible for
         directly achieving organizational goals, and include
         production, distribution and marketing employees.
     • Line personnel have authority to make policy
       decisions.




                                                                8-30
Line-and-Staff
Organizations
                   STAFF PERSONNEL
     LG4


     • Staff Personnel -- Employees who advise and
         assist line personnel in meeting their goals, and include
         marketing research, legal advising, IT and human
         resource employees.




                                                                     8-31
Line-and-Staff
Organizations    SAMPLE LINE-and-STAFF
     LG4            ORGANIZATION




                                         8-32
Matrix-Style
Organizations
                MATRIX ORGANIZATIONS
     LG4



     • Matrix Organization -- Specialists from different
        parts of the organization work together temporarily on
        specific projects, but still remain part of a line-and-staff
        structure.

     • Emphasis is on
       product development,
       creativity, special
       projects,
       communication and
       teamwork.
                                                                       8-33
Matrix-Style
Organizations   SAMPLE MATRIX
     LG4         ORGANIZATION




                                8-34
Matrix-Style
Organizations   ADVANTAGES of the
     LG4          MATRIX STYLE

     • Managers have flexibility in assigning people to
       projects.
     • Interorganizational cooperation and teamwork is
       encouraged.
     • Creative solutions to product development
       problems are produced.
     • Efficient use of organizational resources.


                                                          8-35
Matrix-Style
Organizations   DISADVANTAGES of the
     LG4            MATRIX STYLE
     • It’s costly and complex.
     • Employees may be confused about where their
       loyalty belongs.
     • Good interpersonal skills and cooperative
       employees are a must.
     • It’s a temporary
       solution to a possible
       long-term problem.
     • Teams are not
       permanent.
                                                     8-36
Cross-Functional
Self-Managed
Teams
                    CROSS-FUNCTIONAL
     LG4           SELF-MANAGED TEAMS

     • Cross-Functional Self-Managed Teams --
         Groups of employees from different departments who
         work together on a long-term basis.

     • A way to fix the problem of matrix-style teams is
       to establish long-term teams.

     • Empower teams to work closely with suppliers,
       customers and others to figure out how to create
       better products.

                                                              8-37
Going Beyond
Organizational     GOING BEYOND
Boundaries
     LG4
             ORGANIZATIONAL BOUNDARIES

     • Cross-functional teams work best when the voice
       of the customer is heard.

     • Teams that include customers, suppliers and
       distributors go beyond organizational boundaries.

     • Government coordinators may assist in sharing
       market information beyond national boundaries.


                                                           8-38
Going Beyond
Organizational
Boundaries        BUILDING SUCCESSFUL TEAMS
     LG4                                   Important Conditions for Small Teams



     •   Clear purpose
     •   Clear goals
     •   Correct skills
     •   Mutual accountability
     •   Shift roles when
         appropriate


           Source: CIO Magazine, www.cio.com.

                                                                                  8-39
Progress
Assessment   PROGRESS ASSESSMENT


    • What’s the difference between line and staff
      personnel?

    • What management principle does a matrix-style
      organization challenge?

    • What’s the main difference between a matrix-
      style organization’s structure and the use of
      cross-functional teams?


                                                      8-40
Transparency
and Virtual
Organizations
                  REAL-TIME BUSINESS
     LG5


     • Networking -- Using
        communications technology
        to link organizations and
        allow them to work together.
     • Most companies are no
       longer self-sufficient;
       they’re part of a global
                                        Photo Courtesy of: Marc Wathieu

       business network.
     • Real Time -- The present moment or actual time in
        which something takes place.

                                                                          8-41
Transparency
and Virtual
Organizations
                TRANSPARENCY and VIRTUAL
     LG5             CORPORATIONS

     • Transparency -- When a company is so open to
        other companies that electronic information is shared
        as if the companies were one.

     • Virtual Corporation -- A temporary networked
        organization made up of replaceable firms that join
        and leave as needed.




                                                                8-42
Transparency
and Virtual
Organizations
                A VIRTUAL CORPORATION
     LG5




                                        8-43
WHEN YOUR WORKERS
       WORK for SOMEONE ELSE
                (Spotlight on Small Business)


• Douglas Pick launched DAP World from his
  apartment, but couldn’t produce all that was
  needed.
• Started working with New
  Horizons to help produce
  and ship his earplugs.
• Now he sells millions of
  earplugs to major outlets
  like Walgreens and Rite
  Aid.
                                                 8-44
Benchmarking
and Core
Competencies
               BENCHMARKING and
    LG5        CORE COMPETENCIES

    • Benchmarking -- Compares an organization’s
       practices, processes and products against the world’s
       best.

    • Core Competencies -- The functions an
       organization can do as well as or better than any
       other organization in the world.

    • K2 Skis researched other companies’ practices in
      order to create the best possible skis and
      snowboards.
                                                               8-45
Benchmarking
and Core
Competencies
                  BENEFITS and CONCERNS of
    LG5           HEALTHCARE OUTSOURCING

                              Benefits                      Concerns
           • Provides enough staff                   • Lower employee
             to operate the facility                   morale
           • Cost savings                            • Liability
                                                     • Should patients be
                                                       informed
                                                     • Confidentiality and
                                                       security



          Source: Healthcare Financial Management.

                                                                             8-46
Benchmarking
and Core
Competencies
                                WHICH JOBS will be
    LG5                        OUTSOURCED NEXT?




          Source: USA Today.

                                                     8-47
Adapting to
Change              ADAPTING to
     LG5
                  MARKET CHANGES

     • Change isn’t easy.
       Employees like to do
       things the way they
       always have.
     • Get rid of old, inefficient
       facilities and equipment.
     • Use the Internet to get
       to know your customers
       and sell directly to them.

                                     8-48
Adapting to
Change                 KEEP in TOUCH
                    Amazon and its Customer Database
     LG5


     Amazon uses information stored in databases to
      reach out to customers. The company emails
      customers letting them know about music, DVDs
      or books they might like based on past
      purchases.
     • Have you ever received an email like this from Amazon or another
       company?
     • What benefits would a database of personal information, like past
       purchases, provide Amazon?
     • Do you think these databases are helpful for both companies and
       consumers or are they an invasion of privacy?
                                                                           8-49
WHEN TWITTER and FACEBOOK
          are OLD SCHOOL
                    (Social Media in Business)


• People will become so used to having social
  media at their fingertips, it’ll no longer be news.

• There will be new gadgets; some will be
  improvements, others will be revolutionary.

• This can lead to more people working from home
  and more companies interacting directly with their
  customer base.

                                                        8-50
Restructuring
for
Empowerment
                   RESTRUCTURING
    LG5



    • Restructuring -- Redesigning an organization so
        it can more effectively and efficiently serve its
        customers.

    • Inverted Organization -- An organization that
        has contact people at the top and the CEO at the
        bottom of the organizational chart.

    • The manager’s job is to assist and support
      frontline workers, not boss them.

                                                            8-51
Restructuring
for
Empowerment
                TRADITIONAL and INVERTED
    LG5              ORGANIZATIONS




                                           8-52
Creating a
Change-Oriented
Organizational    ORGANIZATIONAL CULTURE
Culture
     LG6



     • Organizational or
       Corporate Culture -- The
        widely shared values within an
        organization that foster unity and
        cooperation to achieve common
        goals.

     • Some of the best organizational
       cultures emphasize service.

     • Culture is shown in stories,
       traditions and myths.                 8-53
Managing the
Informal
Organization
               FORMAL ORGANIZATION
    LG6




    • Formal Organization -- Details lines of
      responsibility, authority and position.

    • The formal system is often slow and
      bureaucratic, but it helps guide the lines of
      authority.
    • No organization can be effective without formal
      and informal organization.


                                                        8-54
Managing the
Informal
Organization
               INFORMAL ORGANIZATION
    LG6



    • Informal Organization -- The system of
        relationships that develop spontaneously as
        employees meet and form relationships.

    • Informal organization
      helps foster
      camaraderie and
      teamwork among
      employees.


                                                      8-55
Managing the
Informal       LIMITATIONS of INFORMAL
Organization
    LG6
                    ORGANIZATIONS

    • The informal system is
      too unstructured and
      emotional on its own.

    • Informal organization
      may also be powerful
      in resisting
      management
      directives.


                                         8-56
Managing the
Informal
Organization
                                    GROUP NORMS
                                  Examples of Informal Group Norms
    LG6



     • Do your job but don’t produce more than the rest
       of your group.
     • Don’t tell off-color jokes or use profanity.

     • Everyone is to be clean and organized at the
       workstation.
     • Respect and help your fellow group members.

     • Drinking is done off the job – NEVER at work.
          Source: CIO Magazine.


                                                                     8-57
Progress
Assessment   PROGRESS ASSESSMENT


    • What’s an inverted organization?

    • Why do organizations outsource functions?

    • What’s organizational culture?




                                                  8-58

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Chap008

  • 1. Chapter 08 Structuring Organizations for Today’s Challenges McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Chapter Eight LEARNING GOALS 1. Outline the basic principles of organization management. 2. Compare the organizational theories of Fayol and Weber. 3. Evaluate the choices managers make in structuring organizations. 4. Contrast the various organizational models. 5. Identify the benefits of inter-firm cooperation and coordination. 6. Explain how organizational culture can help businesses adapt to change. 8-2
  • 3. Profile URSULA BURNS Xerox • Started as a summer intern and moved up through Xerox. • The only female African- American CEO among Fortune’s Top 150 Companies. • Serves on many boards and has been placed on councils by President Obama and Vice- President Biden. 8-3
  • 4. Chapter Eight NAME that COMPANY This sport’s equipment company studied the CD industry and learned to use ultraviolet inks to print graphics on skis. It went to the cable television industry to learn how to braid layers of fiberglass and carbon, and adapted that knowledge to make its products. Name that company! 8-4
  • 5. Everyone’s Reorganizing REORGANIZATION is for LG1 EVERYONE • Many companies are reorganizing, especially those in decline. Including: - Auto makers - Homebuilders - Banks • Adjusting to changing markets is normal in capitalist economies. • Companies must go back to basic organizational principles and firm up the foundation. 8-5
  • 6. Building an Organization from the Bottom Up STRUCTURING an ORGANIZATION LG1 • Create a division of labor • Set up teams or departments • Allocate resources • Assign tasks • Establish procedures • Adjust to new realities 8-6
  • 7. SAFETY vs. PROFIT (Making Ethical Decisions) You own a lawn-mowing business and are aware of the hazards in the job. But you’ve seen other companies save money by eliminating safety equipment. You’d also like to make more money. • What do you do? • Save money with less safety precautions? • What are the consequences? 8-7
  • 8. The Changing Organization THE CHANGING ORGANIZATION LG2 • Often change in organizations is due to evolving business environments: - More global competition - Declining economy - Faster technological change - Pressure to protect the environment • Customer expectations have also changed --Consumers today want high-quality products with fast, friendly service and all at low cost. 8-8
  • 9. The Changing Organization HOW MUCH CHANGES LG2 in a DECADE? Source: NewsWeek, July 26, 2010 and Fast Company, March 2010. 8-9
  • 10. The Development of Organization PRODUCTION CHANGED Design LG2 ORGANZIATION DESIGN • Mass production of goods led to complexities in organizing businesses. • Economies of Scale -- Companies can reduce their production costs by purchasing raw materials in bulk. • The average cost of goods decreases as production levels rise. 8-10
  • 11. Fayol’s Principles of Organization FAYOL’S PRINCIPLES LG2 • Unity of command • Degree of centralization • Hierarchy of authority • Clear communication • Division of labor channels • Subordination of individual • Order interests to the general interest • Equity • Authority • Esprit de corps 8-11
  • 12. Fayol’s Principles of Organization ORGANIZATIONS BASED on LG2 FAYOL’S PRINCIPLES • Organizations in which employees have no more than one boss; lines of authority are clear. • Rigid organizations that often don’t respond to customers quickly. 8-12
  • 13. Max Weber and Organizational Theory WEBER’S PRINCIPLES LG2 • Employees just need to do what they’re told. • In addition to Fayol’s principles, Weber emphasized: - Job descriptions - Written rules, decision guidelines and detailed records - Consistent procedures, regulations and policies - Staffing and promotion based on qualifications 8-13
  • 14. Turning Principles into Organization HIERARCHIES and COMMAND Design LG2 • When following Fayol and Weber, managers control workers. • Hierarchy -- A system in which one person is at the top of an organization and there is a ranked or sequential ordering from the top down. • Chain of Command -- The line of authority that moves from the top of the hierarchy to the lowest level. 8-14
  • 15. Turning Principles into Organization Design TYPICAL ORGANIZATION CHART LG2 8-15
  • 16. Turning Principles into Organization Design BUREAUCRATIC ORGANIZATIONS LG2 • Bureaucracy -- An organization with many layers of managers who set rules and regulations and oversee all decisions. • It can take weeks or months to have information passed down to lower-level employees. • Bureaucracies can annoy customers. 8-16
  • 17. Progress Assessment PROGRESS ASSESSMENT • What do the terms division of labor and job specialization mean? • What are the principles of management outlined by Fayol? • What did Weber add to the principles of Fayol? 8-17
  • 18. Choosing Centralized or Decentralized CENTRALIZATION or Authority LG3 DECENTRALIZATION? • Centralized Authority -- When decision-making is concentrated at the top level of management. • Decentralized Authority -- When decision-making is delegated to lower-level managers and employees more familiar with local conditions than headquarters is. 8-18
  • 19. Choosing the Appropriate Span of Control SPAN of CONTROL LG3 • Span of Control -- The optimal number of subordinates a manager supervises or should supervise. • When work is standardized, broad spans of control are possible. • Appropriate span narrows at higher levels of the organization. • The trend today is to reduce middle managers and hire better low-level employees. 8-19
  • 20. Choosing Tall versus Flat Organization Structures ORGANIZATIONAL STRUCTURES LG3 • Structures determine the way the company responds to employee and customer needs. • Tall Organization Structures -- An organizational structure in which the organization chart would be tall because of the various levels of management. • Flat Organization Structures -- An organizational structure that has few layers of management and a broad span of control. 8-20
  • 21. Choosing Tall versus Flat Organization FLAT ORGANIZATIONAL Structures LG3 STRUCTURE 8-21
  • 22. Weighing the Advantages and Disadvantages of Departmentalization DEPARTMENTALIZATION LG3 • Departmentalization -- Divides organizations into separate units. • Workers are grouped by skills and expertise to specialize their skills. 8-22
  • 23. Weighing the Advantages and Disadvantages of Departmentalization ADVANTAGES of LG3 DEPARTMENTALIZATION 1) Employees develop skills and progress within a department as they master skills. 2) The company can achieve economies of scale. 3) Employees can coordinate work within the function and top management can easily direct activities. 8-23
  • 24. Weighing the Advantages and Disadvantages of Departmentalization DISADVANTAGES of LG3 DEPARTMENTALIZATION 1) Departments may not communicate well. 2) Employees may identify with their department’s goals rather than the organization’s. 3) The company’s response to external changes may be slow. 4) People may not be trained to take different managerial responsibilities, instead they become specialists. 5) Department members may engage in groupthink and may need outside input. 8-24
  • 25. Looking at Alternate Ways to Departmentalize WAYS to DEPARTMENTALIZE LG3 8-25
  • 26. Looking at WAYS to DEPARTMENTALIZE Alternate Ways to Departmentalize LG3 8-26
  • 27. Progress Assessment PROGRESS ASSESSMENT • Why are organizations becoming flatter? • What are some reasons for having a narrow span of control in an organization? • What are the advantages and disadvantages of departmentalization? • What are the various ways a firm can departmentalize? 8-27
  • 28. Organization Models FOUR WAYS to STRUCTURE an LG4 ORGANIZATION 1. Line Organizations 2. Line-and-Staff Organizations 3. Matrix-Style Organizations 4. Cross-Functional Self- Managed Teams 8-28
  • 29. Line Organizations LINE ORGANIZATIONS LG4 • Line Organization -- Has direct two-way lines of responsibility, authority and communication running from the top to the bottom. Everyone reports to one supervisor. • There are no specialists, legal, accounting, human resources or information technology departments. • Line managers issue orders, enforce discipline and adjust the organization to changes. 8-29
  • 30. Line-and-Staff Organizations LINE PERSONNEL LG4 • Line Personnel -- Workers responsible for directly achieving organizational goals, and include production, distribution and marketing employees. • Line personnel have authority to make policy decisions. 8-30
  • 31. Line-and-Staff Organizations STAFF PERSONNEL LG4 • Staff Personnel -- Employees who advise and assist line personnel in meeting their goals, and include marketing research, legal advising, IT and human resource employees. 8-31
  • 32. Line-and-Staff Organizations SAMPLE LINE-and-STAFF LG4 ORGANIZATION 8-32
  • 33. Matrix-Style Organizations MATRIX ORGANIZATIONS LG4 • Matrix Organization -- Specialists from different parts of the organization work together temporarily on specific projects, but still remain part of a line-and-staff structure. • Emphasis is on product development, creativity, special projects, communication and teamwork. 8-33
  • 34. Matrix-Style Organizations SAMPLE MATRIX LG4 ORGANIZATION 8-34
  • 35. Matrix-Style Organizations ADVANTAGES of the LG4 MATRIX STYLE • Managers have flexibility in assigning people to projects. • Interorganizational cooperation and teamwork is encouraged. • Creative solutions to product development problems are produced. • Efficient use of organizational resources. 8-35
  • 36. Matrix-Style Organizations DISADVANTAGES of the LG4 MATRIX STYLE • It’s costly and complex. • Employees may be confused about where their loyalty belongs. • Good interpersonal skills and cooperative employees are a must. • It’s a temporary solution to a possible long-term problem. • Teams are not permanent. 8-36
  • 37. Cross-Functional Self-Managed Teams CROSS-FUNCTIONAL LG4 SELF-MANAGED TEAMS • Cross-Functional Self-Managed Teams -- Groups of employees from different departments who work together on a long-term basis. • A way to fix the problem of matrix-style teams is to establish long-term teams. • Empower teams to work closely with suppliers, customers and others to figure out how to create better products. 8-37
  • 38. Going Beyond Organizational GOING BEYOND Boundaries LG4 ORGANIZATIONAL BOUNDARIES • Cross-functional teams work best when the voice of the customer is heard. • Teams that include customers, suppliers and distributors go beyond organizational boundaries. • Government coordinators may assist in sharing market information beyond national boundaries. 8-38
  • 39. Going Beyond Organizational Boundaries BUILDING SUCCESSFUL TEAMS LG4 Important Conditions for Small Teams • Clear purpose • Clear goals • Correct skills • Mutual accountability • Shift roles when appropriate Source: CIO Magazine, www.cio.com. 8-39
  • 40. Progress Assessment PROGRESS ASSESSMENT • What’s the difference between line and staff personnel? • What management principle does a matrix-style organization challenge? • What’s the main difference between a matrix- style organization’s structure and the use of cross-functional teams? 8-40
  • 41. Transparency and Virtual Organizations REAL-TIME BUSINESS LG5 • Networking -- Using communications technology to link organizations and allow them to work together. • Most companies are no longer self-sufficient; they’re part of a global Photo Courtesy of: Marc Wathieu business network. • Real Time -- The present moment or actual time in which something takes place. 8-41
  • 42. Transparency and Virtual Organizations TRANSPARENCY and VIRTUAL LG5 CORPORATIONS • Transparency -- When a company is so open to other companies that electronic information is shared as if the companies were one. • Virtual Corporation -- A temporary networked organization made up of replaceable firms that join and leave as needed. 8-42
  • 43. Transparency and Virtual Organizations A VIRTUAL CORPORATION LG5 8-43
  • 44. WHEN YOUR WORKERS WORK for SOMEONE ELSE (Spotlight on Small Business) • Douglas Pick launched DAP World from his apartment, but couldn’t produce all that was needed. • Started working with New Horizons to help produce and ship his earplugs. • Now he sells millions of earplugs to major outlets like Walgreens and Rite Aid. 8-44
  • 45. Benchmarking and Core Competencies BENCHMARKING and LG5 CORE COMPETENCIES • Benchmarking -- Compares an organization’s practices, processes and products against the world’s best. • Core Competencies -- The functions an organization can do as well as or better than any other organization in the world. • K2 Skis researched other companies’ practices in order to create the best possible skis and snowboards. 8-45
  • 46. Benchmarking and Core Competencies BENEFITS and CONCERNS of LG5 HEALTHCARE OUTSOURCING Benefits Concerns • Provides enough staff • Lower employee to operate the facility morale • Cost savings • Liability • Should patients be informed • Confidentiality and security Source: Healthcare Financial Management. 8-46
  • 47. Benchmarking and Core Competencies WHICH JOBS will be LG5 OUTSOURCED NEXT? Source: USA Today. 8-47
  • 48. Adapting to Change ADAPTING to LG5 MARKET CHANGES • Change isn’t easy. Employees like to do things the way they always have. • Get rid of old, inefficient facilities and equipment. • Use the Internet to get to know your customers and sell directly to them. 8-48
  • 49. Adapting to Change KEEP in TOUCH Amazon and its Customer Database LG5 Amazon uses information stored in databases to reach out to customers. The company emails customers letting them know about music, DVDs or books they might like based on past purchases. • Have you ever received an email like this from Amazon or another company? • What benefits would a database of personal information, like past purchases, provide Amazon? • Do you think these databases are helpful for both companies and consumers or are they an invasion of privacy? 8-49
  • 50. WHEN TWITTER and FACEBOOK are OLD SCHOOL (Social Media in Business) • People will become so used to having social media at their fingertips, it’ll no longer be news. • There will be new gadgets; some will be improvements, others will be revolutionary. • This can lead to more people working from home and more companies interacting directly with their customer base. 8-50
  • 51. Restructuring for Empowerment RESTRUCTURING LG5 • Restructuring -- Redesigning an organization so it can more effectively and efficiently serve its customers. • Inverted Organization -- An organization that has contact people at the top and the CEO at the bottom of the organizational chart. • The manager’s job is to assist and support frontline workers, not boss them. 8-51
  • 52. Restructuring for Empowerment TRADITIONAL and INVERTED LG5 ORGANIZATIONS 8-52
  • 53. Creating a Change-Oriented Organizational ORGANIZATIONAL CULTURE Culture LG6 • Organizational or Corporate Culture -- The widely shared values within an organization that foster unity and cooperation to achieve common goals. • Some of the best organizational cultures emphasize service. • Culture is shown in stories, traditions and myths. 8-53
  • 54. Managing the Informal Organization FORMAL ORGANIZATION LG6 • Formal Organization -- Details lines of responsibility, authority and position. • The formal system is often slow and bureaucratic, but it helps guide the lines of authority. • No organization can be effective without formal and informal organization. 8-54
  • 55. Managing the Informal Organization INFORMAL ORGANIZATION LG6 • Informal Organization -- The system of relationships that develop spontaneously as employees meet and form relationships. • Informal organization helps foster camaraderie and teamwork among employees. 8-55
  • 56. Managing the Informal LIMITATIONS of INFORMAL Organization LG6 ORGANIZATIONS • The informal system is too unstructured and emotional on its own. • Informal organization may also be powerful in resisting management directives. 8-56
  • 57. Managing the Informal Organization GROUP NORMS Examples of Informal Group Norms LG6 • Do your job but don’t produce more than the rest of your group. • Don’t tell off-color jokes or use profanity. • Everyone is to be clean and organized at the workstation. • Respect and help your fellow group members. • Drinking is done off the job – NEVER at work. Source: CIO Magazine. 8-57
  • 58. Progress Assessment PROGRESS ASSESSMENT • What’s an inverted organization? • Why do organizations outsource functions? • What’s organizational culture? 8-58

Editor's Notes

  1. Company: K2 Skis
  2. See Learning Goal 1: Outline the basic principles of organization management. Changing economic times require businesses to alter their approach via reorganization. Using organizational principles is an important aspect to this reorganization.
  3. See Learning Goal 1: Outline the basic principles of organization management.
  4. See Learning Goal 1: Outline the basic principles of organization management.
  5. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  6. See Learning Goal 2: Compare the organizational theories of Fayol and Weber. How Much Changes in a Decade? This slide shows just how much our country has changed since 2000. Clearly the digital revolution is shown here with the amount of blogs, cell usage, emails sent, etc. Ask students: Do you expect these numbers to continue to grow? What may this table look like in 2020? The number of daily newspapers and letters sent has dropped. Ask students: Do you think we will lose more daily newspapers? What about letters? How many still receive letters/cards from grandparents opposed to emails or Facebook posts?
  7. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  8. See Learning Goal 2: Compare the organizational theories of Fayol and Weber. This slide presents Fayol ’s principles of organization. Fayol published General and Industrial Management in 1919. Unity of command and hierarchy of authority suggest that each employee reports to one and only one boss. Management courses throughout the world teach these principles, and organizations are designed accordingly. When these principles become rules, policies, and regulations, they create inflexibility which hampers organizations’ ability to respond quickly to situations. An example of this inflexibility or a slower response time can be seen in FEMA’s response to Hurricane Katrina.
  9. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  10. See Learning Goal 2: Compare the organizational theories of Fayol and Weber. Weber, a German sociologist and economist, wrote The Theory of Social and Economic Organizations . Weber ’s principles were similar to Fayol’s. He emphasized job descriptions, written rules, consistent policies, regulations, and procedures, and staffing and promotions based on qualifications. Weber was in favor of bureaucracy and believed that these principles were necessary for large organizations’ effective functioning. However, in today’s corporate world, these rules and bureaucracy do not necessarily work. Organizations need to respond to customers and other environmental factors quickly which calls for a creative, flexible, and a quick decision making process contrary to a bureaucratic process.
  11. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  12. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  13. See Learning Goal 2: Compare the organizational theories of Fayol and Weber.
  14. Division of labor is dividing tasks among workers to complete a job. Job specialization is dividing tasks into smaller jobs. Fayol’s principles of management are: -Unity of command -Hierarchy of authority -Division of labor -Subordination of individual interests to the general interest -Authority -Degree of centralization -Clear communication channels -Order -Equity -Esprit de corps 3. Weber added: - Job descriptions -Written rules, decision guidelines and detailed records -Consistent procedures, regulations and policies -Staffing and promotion based on qualifications.
  15. See Learning Goal 3: Evaluate the choices managers make in structuring organizations. Centralization can be defined as an organizational structure that focuses on retaining control of authority with higher level managers. One of the disadvantages of this type of management style is slower decisions because of layers of management. Ask the students: What specific problems do you see with this type of management? ( Slower decision-making means the company is less responsive to both internal an external customers needs.) Share with the students a simple rule to follow when dealing with centralized authority: Decisions regarding overall company policy and establishment of goals and strategies should be made at the top. Decentralization is an organizational structure that focuses on delegating authority throughout the organization to middle and lower-level managers. The most significant advantage of this form of management style is the empowerment of the employees. Statistics indicate when delegation is practiced in a company, absenteeism, injuries, loyalty and production improve. Share with the students a simple rule to follow when dealing with decentralized authority: The closer an employee interacts with the customer, the more decentralized the decision-making should be. For example, a customer service manager must have the authority to make a decision that will satisfy a customer immediately, not wait until the home office makes a decision.
  16. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  17. See Learning Goal 3: Evaluate the choices managers make in structuring organizations. Many organizations have moved from tall organizations to flat organizations in an effort to increase nimbleness in the marketplace.
  18. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  19. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  20. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  21. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  22. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  23. See Learning Goal 3: Evaluate the choices managers make in structuring organizations.
  24. Over the last 25 years businesses have adopted flatter organizations with fewer layers of management and a broader span of control in order to quickly respond to customer demands. A flatter organization gives lower-level employees the authority and responsibility to make decisions directly affecting customers. Span of control refers to the number of subordinates a manager supervises. Generally, the span of control narrows at higher levels of the organization, because work becomes less standardized and managers need more face-to face communication. 3. The advantages of departmentalization include: Departmentalization may reduce costs, since employees should be more efficient; employees can develop skills in depth and progress within a department as they master more skills; the company can achieve economies of scale by centralizing all the resources it needs and locating various experts in that particular area; employees can coordinate work within the function; and top management can easily direct and control various departments ’ activities. The disadvantages of departmentalization include: Communication is inhibited; employee’s may identify with their department’s goals rather than the organization’s; t he company’s response may be slowed by departmentalization; employees tend to be narrow specialists; department members may engage in groupthink and may need input from the outside to become more competitive. 4. An organization can elect to departmentalize in the following ways: customer group, product, functional, geographic, process, and hybrid.
  25. See Learning Goal 4: Contrast the various organizational models. Traditional business models, such as line organizations and line-and-staff organizations, are giving way to new structures.
  26. See Learning Goal 4: Contrast the various organizational models.
  27. See Learning Goal 4: Contrast the various organizational models.
  28. See Learning Goal 4: Contrast the various organizational models.
  29. See Learning Goal 4: Contrast the various organizational models.
  30. See Learning Goal 4: Contrast the various organizational models. The creation of matrix organizations was in response to the inflexibility of other more traditional organizational structures. This structure brings specialists from different parts of the organization to work together temporarily on specific projects.
  31. See Learning Goal 4: Contrast the various organizational models.
  32. See Learning Goal 4: Contrast the various organizational models.
  33. See Learning Goal 4: Contrast the various organizational models.
  34. See Learning Goal 4: Contrast the various organizational models.
  35. See Learning Goal 4: Contrast the various organizational models.
  36. See Learning Goal 4: Contrast the various organizational models. Important For Small Teams This slide presents five important conditions for garnering the maximum benefits of small teams, according to Jon Katzenbach, co-author of The Wisdom of Teams . Ask the students: Which of these five conditions do you believe would be most important in your team experience? Why? (The most critical factor of these five conditions, according to Katzenbach, is a clear performance purpose for the team.)
  37. Line personnel are responsible for directly achieving organizational goals. Line personnel include production workers, distribution people, and marketing personnel. Staff personnel advise and assist line personnel in meeting their goals. The flexibility inherent in the matrix-style organization directly challenge the rigid line and line-and-staff organization structures. The main difference between matrix-style organization and cross-functional teams is that cross-functional teams tend to be long-lived as compared to the temporary and fluid nature of teams in a matrix-style organization.
  38. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination.
  39. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination.
  40. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination. A Virtual Corporation This slide illustrates the concept of a virtual corporation as an organizational model that could propel American businesses into the next century. The theory behind the virtual corporation can be understood by picturing a company stripped to its core competencies. All other business functions will be accomplished by: Forming joint ventures Forming temporary alliances with other virtual companies with different areas of expertise Hiring consulting services Outsourcing or subcontracting of services Share with the students some other interesting concepts of a virtual corporation: On-demand knowledge workers who operate independently Skill-selling professionals such as engineers, accountants, human resource experts who manage your projects from their homes through worldwide telecommunications Team-building will change as companies hire individuals with expertise in various areas to solve business problems. As a solution is identified, the team will cease to exist.
  41. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change.
  42. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination.
  43. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination. Benefits and Concerns of Healthcare Outsourcing This slide identifies the benefits and concerns of healthcare outsourcing. Have the students identify the possible countries to which healthcare can be outsourced. (India is used by many hospitals and healthcare organizations due to availability of knowledge workers.) Ask students: Why do you think these countries represent a threat to U.S. jobs? ( Lower wages will result in lower costs.) Ask the students about another country: What could be outsourced to South Africa? Why? ( South Africa is considered a good choice for customer service centers for French, English, and German speaking customers. Work force is trained to speak several different languages while wages are low. As a global company dealing with consumer inquiries, the central location of a call center may reduce cost significantly.)
  44. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination. Which Jobs Will Be Outsourced Next? This slide supports the previous discussion of outsourcing by identifying the most common functional areas for which U.S. companies plan on hiring outside organizations. The results are from the TEC International ’s survey of 1,091 CEOs. As mentioned in previous discussion, the number-one reason companies outsource is to reduce cost. This slide shows Manufacturing, Information Technology and Customer Support as the largest planned outsourced business categories. Ask the students: Why do you think these categories are outsourced more often? (Manufacturing can be done a lot cheaper in a country with lower wages; IT and customer support represent functional areas that provide basic or routine types of job performance; unlike sales and marketing, where specific strategies are closely aligned to meet specific customer needs.)
  45. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination.
  46. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination. Keep in Touch Information technology has allowed companies like Amazon to better understand customer needs. Use the three questions on this slide to start a discussion with students in class.
  47. See Learning Goal 1: Outline the basic principles of organization management.
  48. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination.
  49. See Learning Goal 5: Identify the benefits of inter-firm cooperation and coordination. 1. The inverted organization structure is an alternative to the traditional management layers. The critical idea behind the inverted organization structure is that the managers ’ job is to support and facilitate the jobs of the frontline people, not boss them around. 2. Ask the students: What type of organization structure would they prefer to work under: traditional or inverted? Why?
  50. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change. When you search for a job, make sure the organizational culture is one you can thrive in.
  51. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change.
  52. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change.
  53. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change.
  54. See Learning Goal 6: Explain how organizational culture can help businesses adapt to change. Examples of Informal Group Norms Group norms are an interesting topic to discuss in teaching organizational structure. This slide illustrates some informal group norms. Ask students: Have you ever felt pressure to conform to such informal norms? If you gave in to group pressure not to produce more than the rest of the group, did you feel good about yourself? (Focus on the self-gratification feeling of a job well-done and the corresponding compensation.) Discuss the importance of informal groups in an organization that become somewhat formal themselves (i.e. labor unions).
  55. Some service-oriented organizations have elected to turn the traditional organizational structure upside down. An inverted organization has employees who come into contact with customers at the top of the organization and the chief executive officer at the bottom. A manager ’s job is to assist and support frontline people, not tell them what to do. In the past organizations have often tried to do all functions themselves, maintaining departments for each function including: accounting, finance, marketing, and production. If an organization is not able to efficiently perform the function themselves they will outsource the function. Outsourcing is the process of assigning various functions, such as accounting, production, security, maintenance, and legal work, to an outside firm. The goal is to retain the functions that the organization considers its core competencies. Organizational or corporate culture is the widely shared values within an organization that create unity and cooperation. Usually the culture of an organization is passed to employees via stories, traditions, and myths.