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From brainstorming to
Product Development
      francesco fullone
         ff@ideato.it
       @fullo / @ideato



                          *   ideato
What to do



             *   ideato
What to do
(in a couple of days)




                        *   ideato
meet entrepreneurs
   with a great
     big idea


                *   ideato
reduce the idea
  complexity



              *   ideato
reduce the idea
  complexity




                  *   ideato
reduce the idea
  complexity




        removing the “waste”




                           *   ideato
reduce the idea
  complexity




        removing the “waste”
       “drawing” its process




                           *   ideato
reduce the idea
  complexity




       removing the “waste”
      “drawing” its process
focusing on “Unique Value Prop.”




                          *   ideato
reduce the idea
   complexity




         removing the “waste”
        “drawing” its process
 focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”




                              *   ideato
the Brainstorming
     process



                    *   ideato
use, or produce, a business
model canvas (or a lean canvas)
       as a starting point


                         *   ideato
don’t use technology and don’t
   talk about technologies




                         *   ideato
uncover the processes needed
  to reach “the solution”, or
 even better the “Unique Value
         Proposition”




                         *   ideato
identify the product
  owner and write
    user stories/
 scenarios with him




             *   ideato
using paper
prototypes sketch an
    approximative
 interface, mapping
 all the user stories



                        *   ideato
VP
!M
     using paper
prototypes sketch an
    approximative
 interface, mapping
 all the user stories



                        *   ideato
the planning process
    (re-iterate as your wish)




                                *   ideato
use a kinda-SWOT analysis
on Unique Value Proposition
to prioritize user stories in
  the MVP building process




                         *   ideato
Tech      UVP (s/o)


approach
        2               1
                            complexity
                              (w/t)




       3                4


                        *   ideato
Biz      UVP (s/o)


approach
        1               2
                            complexity
                              (w/t)




       3                4


                        *   ideato
kanban board
to do   doing   done




                   *   ideato
Product
MVP development



                  *   ideato
test the MVP
assumptions



               *   ideato
Value Proposition Canvas




                                                  *   ideato
      http://www.flickr.com/photos/osterwalder/
Value Proposition Canvas
                           gain
                                                            gains
products &              creators
 services




                                                                    customer
                                                                      jobs


      pain
                                                  pains
    relievers



                                                                    *   ideato
                http://www.flickr.com/photos/osterwalder/
(if possible) test the
 paper prototype on
        users




                *   ideato
(if possible) test the
 paper prototype on
        users




                *   ideato
build MVPs
more than one if needed




                     *   ideato
agile/lean
processes




             *   ideato
brainstorming tools




                  *   ideato
whiteboard, pencil,
 paper & post-it




                *   ideato
Questions?
   skype: ffullone
    twitter: fullo
  email: ff@ideato.it




                        *   ideato

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