3 Creative Briefs To Drive Creative Agency Success
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Creative briefs are very important to the successful delivery of a creative strategy at advertising agencies, as seen in these 3 great examples.
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3 Creative Briefs To Drive Creative Agency Success
- 1. Creative Briefs To Fuel Creative Agency Success
- 2. Creative briefs are a critical part of design project best practices There’s no debate about that. But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates But first… Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
- 3. Creative briefs are a critical part of design project best practices There’s no debate about that. But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates But first… To simplify your agency life, I’ll be sharing 3 brief templates But first… Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
- 4. My name is Chris. I’m President and CEO at Function Point, and when I’m not in the office, I’m shredding some mountain pow! Hi!
- 5. Now, let’s get to those briefs templates so you can get to more bright ideas
- 6. The Classic (a.k.a. the dark roast cup of joe)
- 7. facts and views required for the scope of the job Covers:
- 8. • definition of audience segmentation • input of key messaging by segment • insights around broader competitive market this enables:
- 9. Intake Form The Classic + (a.k.a. the latte, no foam)
- 10. • everything in The Classic • required assets, style guides, examples of old work Covers:
- 11. This allows clients to start the briefing process by: • initiating work • transferring relevant files to the creative department
- 12. The Strategic (a.k.a. venti low fat no whip iced cap)
- 13. • overview of the client’s operating reality • requirements for developing a broader brand strategy Covers:
- 14. • competitive landscape • innovation • regulation • product • agency culture Asks questions about:
- 15. Get these 3 free creative brief templates
- 16. streamline processes simplify collaboration centralize information get real-time business data Visit functionpoint.com to learn what fp. can do for your agency
Editor's Notes
- Align text left Let’s us fp. function point productivity software logo and let’s put it on every page (I understand this will require some reformatting. Sorry) logo could be smaller and more to the right, fp. function point productivity software
- Good. I think that the second sentence could be on the same line as ‘best practices’.
- good
- don’t need ‘hey there’ And maybe instead of ‘rather be skiing’, you could say, ‘if I’m not in the office I’m in the mountains” (or ‘shredding the pow”, or ‘on my skis or bike’) or something like that.
- The text need fit in the circle – hard break after ‘briefs’ and after ‘so’. And maybe instead of saying ‘this’ you could say something like ‘more bight ideas’. Or something like that because I didn’t get the arrow connection right away.
- keep the classic background
- Templates….. New slide – do more - streamline processes - simplify collaboration - centralize information - get real-time business data. Visit functionpoint.com
- Templates….. New slide – do more - streamline processes - simplify collaboration - centralize information - get real-time business data. Visit functionpoint.com