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HOW IMPORTANT IS A
MOBILE WEBSITE
FOR YOUR FUNERAL HOME?
BROUGHT TO YOU BY YOUR FRIENDS AT
“There’s just a lot of things about
mobile that are amazing opportunities
for advertisers and for businesses.”
– Larry Page, CEO of Google
MOBILE USAGE IS
REASON #1
(AND WILL CONTINUE TO)
EXPLODING
THERE ARE 7BILLION
PEOPLE IN THE WORLD
ONLY 3.5 BILLION
USE A TOOTH BRUSH
4 BILLION HAVE
A MOBILE PHONE
U.S. ADULTS OWN A
CELL PHONE8/10
91% OF THEM
HAVE THEIR MOBILE PHONE
WITHIN ARM’S REACH, 24/7.
THERE ARE
MORE5X
IN THE WORLD THAN PCS
MOBILE INTERNET USAGE IS
PROJECTED TO OVERTAKE DESKTOP
INTERNET USAGE BY 2014.
MOBILE AD SPEND IS SET
TO REACH $7.19 BILLION BY
THE END OF 2013.
BETWEEN 2010 AND 2011,
MOBILE DATA USAGE INCREASED
89%
CONSUMERS ARE
REASON #2
TO RESEARCH LOCAL SERVICES
USING MOBILE
1/2LOCAL SEARCHES
ARE PERFORMED ON
MOBILE DEVICES.
81%OF SMARTPHONE USERS
DO PRODUCT RESEARCH
VIA SMARTPHONE
MOBILE FRIENDLY WEBSITES ARE
REASON #3
TO TURN VISITORS INTO CUSTOMERS
MORE LIKELY
90% OF MOBILE SEARCHES
61% CALL 59% VISIT 50% PURCHASE
LEAD TO ACTION
A MOBILE-FRIENDLY WEBSITE
YOU’RE LOSING BUSINESS
WITHOUT
REASON #4
SAY THEY FEEL
FRUSTRATED &
ANNOYED WHEN
A WEBSITE ISN’T
MOBILE-FRIENDLY.
48%
45%OF BUSINESSES
STILL DON’T
HAVE A MOBILE-OPTIMIZED WEBSITE.
VS
WHAT DO
PEOPLE WANT
FROM YOUR MOBILE SITE?
76%WANT TO GET YOUR
LOCATION AND OPERATING HOURS.
56%WANT TO LOOK UP AN OBITUARY
OR SOCIAL MEMORIAL WEBSITE.
61%WANT TO “CLICK TO CALL”
THE BUSINESS.
54%WANT TO CONTACT THE
BUSINESS VIA EMAIL.
48%WANT TO GET TO THE COMPANY’S
SOCIAL NETWORKING PAGE.
IS YOUR WEBSITE
MOBILE OPTIMIZED?
NO MOBILE WEBSITE =
CUSTOMERS
LOST
FUNERALONE.COM/SWITCH
GET A FREE DEMO OF F1CONNECT MOBILE WEBSITES:
SOURCES
HTTP://WWW.SMSMARKETINGNW.COM/HOME-2/MOBILE-MARKETING/MOBILE-MARKETING-STATISTICS-2012/
HTTP://WWW.SLIDESHARE.NET/HUBSPOT/50-MOBILEFACTSDECK62812
HTTP://WWW.CLICKZ.COM/CLICKZ/COLUMN/2232859/IS-2013-THE-YEAR-OF-MOBILE-VIDEO
HTTP://MASHABLE.COM/2012/10/10/MOBILE-SITE-SMALL-BUSINESS/
HTTP://TAG.MICROSOFT.COM/COMMUNITY/BLOG/T/THE_GROWTH_OF_MOBILE_MARKETING_AND_TAGGING.ASPX
HTTP://SEARCHENGINEWATCH.COM/ARTICLE/2208496/72-OF-CONSUMERS-WANT-MOBILE-FRIENDLY-SITES-GOOGLE-RESEARCH
HTTP://WWW.SLIDESHARE.NET/HUBSPOT/50-MOBILEFACTSDECK62812
HTTP://MARKETINGLAND.COM/GOOGLE-SURVEY-WHAT-USERS-WANT-FROM-MOBILE-SITES-22606
HTTP://GOOGLEMOBILEADS.BLOGSPOT.COM/2012/09/MOBILE-FRIENDLY-SITES-TURN-VISITORS.HTML
HTTP://WWW.GARTNER.COM/IT/PAGE.JSP?ID=1278413
HTTP://WWW.GOOGLE.COM/URL?Q=HTTP%3A%2F%2FWWW.EMARKETER.COM%2FARTICLE.ASPX%3FR%3D1009548&SA=D&SNTZ=1&USG=AFQJCNEMYXZ5TA3_LXH95WSN-IEWOYA04W
HTTP://BLOG.KISSMETRICS.COM/MOBILE-IS-CHANGING-BUSINESS/
HTTP://TAG.MICROSOFT.COM/COMMUNITY/BLOG/T/THE_GROWTH_OF_MOBILE_MARKETING_AND_TAGGING.ASPX
HTTP://WWW.GOOGLE.COM/URL?Q=HTTP%3A%2F%2FWWW.MOBILEPATHTOPURCHASE.COM%2FWP-CONTENT%2FUPLOADS%2F2013%2F04%2FXAD_TELMETRICS_MOBILE_PATH_TO_
PURCHASE_PRESS_RELEASE_2013_US_GENERAL.PDF&SA=D&SNTZ=1&USG=AFQJCNFUD20A

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