1. SORTZEN TOPAGUNEA

9. COCINA MENTAL
9

11. EMPRENDIZAJE,
APOYO A LA
GENERACIÓN DE
NUEVOS
PROYECTOS
OTROS SERVICIOS
DE CARÁCTER
COMARCAL
APOYO A
PEQUEÑAS
Y MEDIANAS
EMPRESAS
PROMOCIÓN
DEL EMPLEO

12. UNA RED PERSONAS
CON ACTITUD
PROACTIVA
SEAN O NO
EMPRENDEDORAS

13. GENERAR
CONOCIMIENTO
PROMOVER
TALENTO

14. RECURSOS
TÉCNICOS Y
FORMATIVOS

15. APOYO EN LA
TRANSFORMACIÓN
DE IDEAS EN
PROYECTOS
EMPRESARIALES

16. IMPULSAR NUEVAS IDEAS

17. DESARROLLA LA
CREATIVIDAD EN
LAS PERSONAS

18. GENERA PROYECTOS
INNOVADORES A
MEDIO PLAZO

19. CONTRIBUIR AL
DESARROLLO
ECONÓMICO DE
NUESTRO
ENTORNO

21. We have a plan.
It's called doing
things!
H. KELLEHER,
CEO of SOUTHWEST AIRLINES
¡HACER!

22. INT
ERE
SES
HO
BB
I ES
¿ALGO MÁS?
15 MIN CAP
ACI
DAD
ES
SUP
E RPO
DER
ES
22

23. CREATIVIDAD COMO
EJERCICIO DE OPINIÓN

26. LITERATURA DE LA
CREATIVIDAD

29. PERSONAS
NEGOCIO TECNOLOGÍA
DESIGN THINKING

30. Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age (creators and empathizers)
Source: Dan Pink, A Whole New Mind

31. http://es.wikipedia.org/wiki/Creatividad
CREATIVIDAD
ES LA CAPACIDAD DE
PRODUCIR
RESPUESTAS
ORIGINALES A
CUALQUIER PROBLEMA

32. CREATIVIDAD
IMPLICA ROMPER
CON MODELOS
ESTABLECIDOS PARA
MIRAR LAS COSAS
DE UNA MANERA
DIFERENTE.

33. CREATIVIDAD
ES UN
EJERCICIO
DE OPINIÓN

34. WE AGREE
TO
DISAGREE

35. NECESITAMOS
CREATIVIDAD
PROPIA, PARA
DESARROLLO
DE INNOVACIÓN

36. ¿PARA QUÉ
NECESITAMOS
LA
INNOVACIÓN?

37. •SI NO INNOVAMOS NOS VAMOS
A DIVERTIR MENOS
•LA APORTACIÓN A LA SOCIEDAD
ES MUCHO MENOR
•EL CRECIMIENTO Y
DESARROLLO INTELECTUAL ES
POBRE

38. HAZ TU
VIDA Y LA
DE TU
ENTORNO
EMOCIANTE

39. CREATIVIDAD
ES UNA
ACTITUD

40. ES MÁS
IMPORTANTE
“QUÉ QUEREMOS SER”
QUE
“¿QUÉ SOMOS?”

41. 0-5 ¿POR QUÉ?
5-11 ¿POR QUÉ NO?
11-75+ PORQUE…

42. LOS FRENOS
DEL CAMBIO

44. EL BLOQUEO
CREATIVO
ES FÍSICO

45. “NO EXISTE SIGNO MÁS
CLARO DE LOCURA QUE
EL HACER LO MISMO
UNA Y OTRA VEZ Y
ESPERAR RESULTADOS
DISTINTOS”. ALBERT EINSTEIN

46. SI NO PUEDES
SOLUCIONARLO
ES PORQUE
SIGUES LAS
REGLAS
LA BASE DE LA CREATIVIDAD ESTA
EN MIRAR, SENTIR Y PENSAR LAS
COSAS DE OTRA MANERA

48. Nigel Bradley y los
dowayos para hacer
su casa redonda…
para vivir como

49. OLVÍDATE
DE LAS
MODAS…
CRÉALAS

51. Happiness at work is crucial for us
1.Because!
2.Life
3.Health
4.Success

52. HAPPINESS
AT WORK
HAPPY HOUR IS 9 TO 5
Alexander Kjerulf

53. MY RESPONSIBILITY
1. CHOOSE TO BE HAPPY
2. KNOW YOURSELF
3. SPEAK UP
4. DO SOMETHING
5. MAKE OTHERS HAPPY

54. AYER: UN PROCESO SECUENCIAL
Comienzo del Fin del proyecto
proyecto
HOY: UN PROCESO PARALELO
Comienzo del Fin del proyecto
proyecto
¿QUE HABILIDADES Y
HERRAMIENTAS SE
NECESITAN PARA HACER
-LAS ETAPAS DE TRABAJO SE
YUXTAPONEN. ESTE TRABAJO

55. HOY
AYER
TRABAJO CON UN EQUIPO
DE VARIAS DISCIPLINAS
DIFERENTES CAPACIDADES
ENRIQUECIMIENTO MUTUO
TRABAJO SOLO
TRABAJO CON UN EQUIPO
DE LA MISMA DISCIPLINA

56. CUANDO PRETENDEMOS
LOGRAR RESPUESTAS
CREATIVAS E INNOVADORAS,
EL ROL DEL EQUIPO ES
IMPRESCINDIBLE.

57. ((

58. 6 PROYECTOS INNOVADORES 2010

59. POP-UP 'MEDCOTTAGE' ENABLES SENIOR CARE
AT HOME
HTTP://WWW.MEDCOTTAGE.COM/

60. FRESH TAKE ON ONLINE MEMORIALS
HTTP://1000MEMORIES.COM/

61. MOBILE GARAGE MAKES ANY CAR GREENER
Where Luscious Garage helps keep green vehicles operating smoothly on the road, Green Garage focuses on helping vehicles on the
road be more green.
Launched earlier this year, Colorado-based Green Garage specializes in “green-tuning” cars to run cleaner, greener and cheaper
through sustainable, energy-saving automotive maintenance and repair products. The full-service company begins by bringing the
garage to the customer's front door with a valet service whereby it picks up a client's car, green-tunes it and then drops it off again.
For corporate clients, Green Garage's Corporate Mobile Service Truck pulls into business parking lots with its mobile lift and is able
to service many cars throughout the day. Either way, Green Garage's “Carhugger” technicians use auto parts that save money by
improving fuel efficiency and by reducing the frequency of services. Included in the garage's services are an “Energy Intervention,”
including preliminary diagnostics to see how to get the best out of the engine, as well as a 53-Point Systems Inspection that
proactively identifies any preventive issues that may require maintenance.
Green Garage has amassed a line of more than 60 sustainable products, chosen for their superior performance at solid waste
reduction, CO2 emission, toxicity, water conservation, use of natural resources and social impact; included among them are non-
leaded wheel weights and bio-diesel engine conversions, for example. Pricing for a basic “Drive Good” oil change package—including
Green Garage's High Performance Dual Stage Oil Filter, which is 10 times more efficient than regular oil filters and lasts 6,000 to
10,000 miles—is USD 69.95. That may be higher than average, but it will also save customers about USD 175 over 24,000 miles, the
company says. Not only that, but drivers need only change the filter four times and the oil once during that 24,000-mile time frame.
Customers who choose Green Garage also use 70 percent less oil, it says.
HTTP://WWW.GREENGARAGE.COM/

62. LUXURY WOMEN'S PANTIES BY CURATED
SUBSCRIPTION
The proverbial ink had barely dried on our story about Manpacks when one of our spotters alerted us to an equivalent for women:
Panty by Post, a Canadian venture that offers—sure enough—women's underwear by monthly subscription.
Where Manpacks focuses on the practical and functional, however, Panty by Post has quite different aspirations. No basic whites
here—rather, the company has an exclusive agreement with Montreal’s Blush Lingerie for its signature and bridal lines. Panties come
in hipster, thong and bikini styles and are made with French lace and satin. Customers can order panties individually, or they can
sign up for subscriptions lasting two, three, six or 12 months. A different panty is then sent every month, each wrapped in an
attractive mailing package. Pricing ranges from CDN 16 for a single pair to CDN 240 for a year's worth of premium deliveries. Panty
by Post is also about to launch a men's subscription service featuring Montreal-based JM Intimode's eco-minded “Briefs in a Box.”
Part convenience and part indulgence, Panty by Post reminds us of ShoeDazzle's monthly subscriptions to a handpicked series of
stylish shoes. Where else might fashion-minded consumers be interested in a little curated selection and recurring delivery?
http://www.pantybypost.com/

63. TRIAL GEAR AND SHOWERS FOR RUNNERS AT
TOKYO ADIDAS STORE
First we saw Gap partner with fitness chain Crunch to turn its rotating New York City concept store into a workout haven for a
month. Now, sports brand Adidas is pushing the idea even further in Tokyo with a permanent store that doubles as an urban running
club.
Located near the Imperial Palace—an area that's already popular among the city's runners—the Adidas Runbase store is a far cry
from your average sporting goods purveyor. Included in the brand-new space are 16 shower cubicles and 248 lockers for rent, for
example. Also available are a broad array of cutting-edge Adidas shoes and clothing available for the borrowing, according to
Weekender Japan. Expert staff are on hand to offer tips and recommendations, so runners could presumably try a different
combination of goods each time they run, giving them the ultimate in try-before-you-buy purchasing confidence.
While we're not too sure about the advisability of tryvertising when it comes to sneakers—the potential for health issues seems to
loom large—the Runbase's real strength is surely its brand butler role. Imagine a brand that offers expert tips and product advice as
well as enabling your fitness regime with a conveniently located locker room. Now take that thought and adapt it to your own helpful
brand! ;-)
HTTP://WWW.ADIREPUBLIC.JP/RUNBASE/

64. ONE FOR ONE
TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the
purchasing power of individuals to benefit the greater good is what we're all about. The TOMS mission transforms our customers into benefactors, which
allows us to grow a truly sustainable business rather than depending on fundraising for support.
Giving Is Catching On...
The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Ralph Lauren sold co-branded Polo Rugby
TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One
skateboard. With every skateboard purchased, one will be given to a child at the Indigo Skate Camp in Durban, South Africa. It is TOMS’ hope that as our
One for One movement continues to grow, more and more companies will look to incorporate giving into what they do.
The TOMS Story
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created
TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to
Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
As of September 2010, TOMS has given over one million pairs of new shoes to children in need through Giving Partners around the world.
HTTP://WWW.TOMS.COM/

65. UNA RED QUE YA
TIENE MIEMBROS

66. facilitar “salto” a emprendizaje
acotar incertidumbres
generar conocimiento
difusión
atraer business angels dar/recibir apoyo
lugar encuentro conocer personas
consolidar ideas generar ilusión
romper ideas preconcebidas

67. ¿CUAL SON LOS
OBJETIVOS DE
LA RED?

68. agitadora/provocadora/estimulante
intergeneracional
diversa
referente
dinámica
cohesión comarcal
abierta
nuevas tecnologías
en contacto con otras redes

69. fuera miedos
compartir alegrías
+frustraciones
activar creatividad en personas
fomentar inconformismo
todas las ideas son buenas

70. ¿CUAL SERIA LA
PERSONALIDAD DE LA
RED?
¿QUE ACTITUD TIENE
LA RED?

71. ¡TODAVÍA HAY GENTE
QUE NO CONOCES!

72. DINÁMICA
NETWORKING

73. invitar al foro

74. funkymetriK
¿quÉ te llevas?

75. ALEX@FUNKYPROJECTS.COM
IRUNE@FUNKYPROJECTS.COM
75