lululemon digital marketing strategy

1. By: Renee Furla
Digital Marketing Strategy
lululemon athletica

2. Company Overview
• Company Theme: Athletic
apparel
• Known for their high-
performance, trade marked
fabrics which boast comfort
and sweat-wicking capabilities
while staying fashionable and
trendy

3. Target Market
Yoga
Practitioners
and Runners
Men and
Women
Income of
$40,000+

4. Big Idea
• Fall is quickly approaching which
means new styles and clothing are
starting to make their way to the
shelves at Lululemon
• Use social media and blog to help
attract customers to summer
clothing sales

5. Tools- I plan on using Google
Analytics to determine if traffic has
increased from these social media
sites and advertisements
I would also compare the ROI from
before I started my digital marketing
strategy and after I started it
Tactics- Include social media sites
such as: Instagram, Facebook and
Twitter.
I also plan on using the Lulu blog
and Google Ads to increase online
traffic
Tools and Tactics

6. DigitalMarketingStrategy Budget?
• $1 Million (1% of profits)
• Lululemon sells $1.6 billion in merchandise
• $300,00 for emergency fund
Timeline?
• July-September
• this is the time Lulu is trying to get rid of all summer
items and bring in their fall collection
Media Coverage?
• Social media, Online Advertising, Lululemon Website and
blog
Metrics of Success?
• Increase of ROI, increase of customer engagement, increase
in sales, increase in traffic to Lulu website and blog

7. Lulu Website & Blog
Website-($300,000)
• Attract traffic to the website
• SEO strategy with keywords
and Google Adwords
Blog- ($100,000)
• Weekly updates on sale
items
• Loyalty program
• Discount coupons

8. Lulu Facebook Page
Facebook Page:
($100,000)
• Helps promote the
brand
• Good way to
engage with
customers and
keep them updated

9. Lulu Twitter & Instagram
Twitter-($50,000)
• Great way to connect with
customers
Instagram-($50,000)
• Great way to connect with
customers
• Promote new items that are on sale

10. • Lululemon is one of the top
brands for athletic apparel
• Lululemon is a growing and
successful company
• With these digital marketing
strategies, there is no doubt
in my mind that Lulu will see
an increase in sales
Conclusion