"A planner may find that his beautiful plans fail because he does not follow through on them. Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.” I love this quote, and it doesn’t just apply to moving mountains, but also covers what we are involved in on a daily basis: moving prospects forward on their buyer’s journey. Planning is very important, but no one ever purchased anything because of a plan – rather, they purchased because someone took action and executed on a plan. No amount of magical thinking will make prospects respond to offers or purchase products and services. You and I need to take action to encourage people to act, or at least be there when they type in a search term that is related to what you are offering.

1. Actions
Trump
Ideas
in B2B
Marketing
and Sales
By Christopher Ryan CEO,
Fusion Marketing Partners
“Planning is very important,
but no one ever purchased anything
because of a plan”

2. In his seminal book, Managing Oneself, Peter Drucker
made the following observation.
“A planner may find that his
beautiful plans fail because he
does not follow through on
them…”

3. “…Like so many brilliant people, he
believes that ideas move mountains.
But the truth is that bulldozers move
mountains; ideas show where the
bulldozers should go to work.”

4. This thinking doesn’t just apply to moving mountains, but
moving prospects forward on their buyer’s journey.

5. Planning is very
important, but no
one ever purchased
anything because of
a plan
– rather, they purchased
because someone took action and
executed on a plan

6. No amount of
magical thinking
will make
prospects
respond to
offers or
purchase
products and
services

7. You and I need
to take action to
encourage
people to act, or
at least be there
when they type
in a search term
that is related to
what you are
offering.

8. “The harder I work,
the luckier I get.”
- Lucky people tend to put themselves out there by
taking actions that often lead to good outcomes

9. - serendipity is not some magic thing that happens to us
out of the blue.
It manifests when we expose ourselves to the right people
and circumstances (e.g. putting yourself in front of people
who can buy your products or services).
“Practical serendipity.”

10. In The Power of Pull, John Hagel states
“Serendipity can be shaped: we can
make choices that will increase our
ability to attract people and resources
to us that we never knew existed,
leading to serendipitous encounters
that prove
enormously valuable.”

11. …you will achieve better outcomes and a gain a fruitful
measure of practical serendipity.
“Serendipity can be shaped: we can
make choices that will increase our
ability to attract people and
resources to us that we never knew
existed, leading to serendipitous
encounters that prove
enormously valuable.”
With a slight change…

12. …and
walking
the path.
There is a
difference
between
knowing the
path

13. Most of us could
probably benefit from a
little less knowing and a
little more walking…

14. Learn More
Visit our website for more
insight about B2B
marketing and sales and a
look at my new eBook
The Essential Guide to
Building Your Lead-to-
Revenue (L2R) Machine

15. About
What We Do
Fusion Marketing Partners (FMP) provides outsourced B2B Marketing consulting
services to help businesses generate more sales revenue from every dollar
invested in people and programs. The result is a framework for generating
awareness, qualified leads and revenue that is repeatable and predictable.
How We Do This
Every business, including its market, offering, organization and capabilities is
unique. We work within your organization, from the CEO to the stakeholders, as
appropriate to create and optimize B2B marketing and sales processes. FMP
operates as an outsourced extension of your business operation. We supplement
your existing staff to build team performance or as your entire marketing
organization, deliver a blended set of skills.
Fusion Marketing Partners – 3730 Sinton Road, Colorado Springs, CO 80907
719-357-6280 info@FusionMarketingPartners.com