1.
Ten Major Global Shifts for 2030
Insights From Multiple Expert Discussions Around The World
7 December 2020

2.
Future Agenda
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informed decisions and place better, strategic growth bets. We help companies
recognise how changes in the external world may impact them and their sector.
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3.
The World in 2020
The first global Future Agenda programme in 2010 was hosted by Vodafone.
Fifty workshops across 16 topics in 25 locations with 1500 experts identified a
wide range of 10-year shifts, over 80% of which have now come to pass.
Lease Everything Global Pandemics
Active Elderly People TrackingDrone Wars

4.
The World in 2025
A second larger programme in 2015 was supported by 50 organisations.
120 workshops in 45 cities engaged with over 5000 experts across 24 topics.
Issues identified have become a central focus for major innovation globally.
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5.
World in 2030
The third programme has taken place during 2020, engaging more experts on
the pivotal shifts via virtual workshops and wider community debate.
Here are ten issues that will provide future challenge and opportunity.

6.
E7 Not G7
As global GDP rises, the seven largest emerging economies (E7) have increasing
economic power. The relative influence of the old G7 Western powers declines.

7.
Data Sovereignty
Large-population emerging economies see the protection of their data as a
national priority. Wider data sharing is restricted to within national borders.

8.
The Race to Net Zero
Cities, countries and companies compete to set the standards for the planet.
Fully reducing emissions is central for energy, health and economic targets.

9.
Electric Aviation
As the pressure to decarbonise aviation builds and technology challenges are
addressed, using electric planes for short / medium-haul flights gathers support.

10.
The Stakeholder Society
The shift from maximising shareholder value to a stakeholder focus accelerates.
Organisations’ purpose, action and performance measurement realign.

11.
Migrating Diseases
Health systems struggle to address the impact of climate change. The increased
spread of ‘old’ vector-borne diseases challenge nations for whom they are ‘new’.

12.
Peak Soil
After water and air quality, attention shifts to soil. It impacts everything from
food and health to conflict and migration. Action follows deeper understanding.

13.
True Personalisation
Ubiquitous facial recognition and digital identity combine with wider AI
adoption to enable the creation and delivery of truly individualised experiences.

14.
Resilience by Design
Global supply chains evolve to be more flexible, shared regional supply webs.
Competitors access shared, not proprietary, networks and systems.

15.
Proof of Immunity
Public concerns about health security override worries about privacy.
Governments integrate immunity and health data with national identities.

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