13. The larger the distance between people
who build a product and people who
make decisions about the product, the
harder it is to make a good product.
The Distance to Here
14. The dysfunction in the organization
becomes
the dysfunction in the product,
and that gets passed on to customers.
— Jon Kolko
17. 2014 Design Value Index Results and Commentary
The Design Value Index, a
market capitalization-
weighted index comprised
of design-driven
companies, shows 10-year
returns of a 219% over
that of the S&P 500 from
2004-2014.
— 2014 DVI
18. From Software Engineering: A Practitioner’s Approach
Costofmakingchanges
1x
During
Design
100x
After
Launch
6x
During
Development
38. Show them why it’s important
Show them it’s not going to
make their lives difficult
Give them a framework that
covers the whole product
Make them part of the process